HTC is a Taiwanese corporation founded in 1997. At first, the company specialized in the production of laptops and personal computers, then in the manufacture and sale of communicators. Nowadays, HTC is one of the members of the Open Handset Alliance business community, a community of smartphone makers that are promoting the Android platform.
The crisis in the corporation
From 2008 to 2014, HTC held a good position in the global market for the sale of equipment and gadgets. The lineup was presented by various smartphones, which were popular with buyers. But in 2015, the company faced a number of financial problems. Rumors began to circulate that the company would soon go bankrupt. The press reported on the forecasts of analysts who claimed that in 2016 HTC would own about 1% of the global smartphone market.
However, in the same year, Sher Wong (HTC CEO) said that the Taiwanese corporation did not think to leave the arena of the world market. Moreover, the company management has a strategic plan to bring the company into the leaders of smartphone manufacturers. In 2016, the release of new HTC phone models was announced. The range of smartphones replenished with high-quality modern smartphones. They will compete with similar products of other companies.
In November 2016, it was announced that 3 new HTC smartphones were on sale. The lineup of phones released by the company fully meets the requirements for modern communication devices. Their names are: Desire 650, Desire 10 and 10 Evo. Below are detailed descriptions of the new HTC models.
Desire 650
The lineup has replenished with a budget model with good characteristics. The main advantages of this smartphone are:
- Wide screen.
- The presence of an ambient light and proximity sensor, a microgyroscope and an atmospheric pressure sensor.
- Light weight device (140 g).
- 2 GB is the size of RAM.
- The ability to take pictures in high resolution (front camera - 5 MP, main - 13 MP).
Gemini HTC
The lineup of phones was supplemented by two "twins": Desire 10 Pro and Lifestyle. The endings of the names of these two smartphones hint to the potential buyer about the "stuffing" of new gadgets. The Pro model has higher functional characteristics, while the Lifestyle model boasts excellent audio performance. Both smartphones have similar design features.
Desire 10 Pro
This budget phone has a fairly large screen, a highly sensitive fingerprint scanner, 4 GB of RAM and 64 GB of internal. The quality of the photos that Desire 10 Pro delivers is amazing. The front camera is designed to take clear and bright selfies, the resolution of the matrix is 13 MP. The main camera has laser autofocus and a backlit sensor, the resolution of the matrix is 20 MP. The battery will last for a long time (3000 mA / h - battery capacity).
Desire 10 Lifestyle
This model is slightly inferior to the Pro version in technical specifications, but this does not mean that this smartphone does not meet the current requirements for modern phones. The main feature of the Lifestyle model is support for 24-bit high-resolution audio tracks. Unfortunately, this smartphone does not have a fingerprint scanner.
The main advantages of this phone:
- Phone memory size: 32 GB.
- The resolution of the matrix of the main camera is 13 MP.
- The resolution of the front camera matrix is 5 MP.
10 Evo
This model differs from the other phones described by its stylish design. The all-metal casing of the smartphone will be a great addition to the image of its owner. In addition, thanks to 10 Evo (HTC), the model range has replenished with a waterproof gadget.
In order to optimize the appearance of the device, it was decided not to install a 3.5 audio jack. 10 Evo has a large display and a fingerprint scanner. The battery has a good capacity (3200 mA / h), the charge is enough for a long time.
Other technical parameters of HTC 10 Evo:
- Device weight: 174 g.
- Front camera matrix resolution: 8 MP.
- The main camera has phase autofocus and an optical image stabilization system. Matrix Resolution: 16 MP.
- 3 GB - RAM size, 32 GB - phone memory.
Is HTC Bankrupt?
The leadership of HTC has chosen the right path for the development of its corporation. Perhaps not all new models presented this year will become hits among consumers, but in any case, the company's share in the global market will increase several times. Of course, there is something to work on for the Taiwanese manufacturer HTC, the entire range of smartphones is slightly behind in technical specifications from analogues of other corporations. Nevertheless, HTC employees need to be given their due - they did not allow the company to go down and go bankrupt.