Art is developing rapidly. With his arrival on the Internet, a huge number of new concepts appeared that are associated with drawings, music, video, etc. Some concepts received several interpretations at once. Today we learn that doodles are not only Google’s masterpieces, but also the work of scribble lovers.
Logo
It is difficult to understand what first appeared - a doodle from Google or the trend in art itself. One way or another, in both cases - this is a drawing, but there is still a difference.
Google doodles are believed to be themed temporary versions of the company logo. They usually appear on special dates when a world or individual region celebrates an event. So, we have often met the mention of the birthday of a famous artist, writer or politician. There were also popular scholars and historical figures.
Often a company notifies us of events of world significance: this is the first space flight, New Year, invention, etc. Well, of course, the most important doodle is a personal birthday greetings for those who have a personal Google+ account.
History
Of course, Google Doodle was not immediately recognized. But next year this phenomenon turns 20 years old. In 1998, the founders of this service decided to tell the world that they were going to the famous Burning Man festival.
Such a doodle ended up with a huge wooden figure starting to glow. So that everyone understands that there are no guys in the office, a wooden man was placed behind the second letter “o”.
Such a creative message was received positively, which ultimately led to the idea of decorating the logo in the future.
First attempts
Since users liked the creative changes in the logo, the developers decided to decorate their company letters in honor of various holidays and important dates. Therefore, we tried a new design this year.
Thanksgiving was the first holiday that hit Google Doodle. Among the letters appeared a turkey. The very next year they decided to designate Halloween. Instead of a pair of “oo”, pumpkins were drawn. This approach was liked by users. Therefore, the business began to gain momentum.
Development
The first few years were experiments. Founders Larry and Sergey turned to Dennis Hwang with a request to develop a doodle in honor of Bastille Day. It turned out so successful that the newly-minted webmasters were hired by the chief specialist.
Then we began to meet more and more holidays on the logo, and after - to celebrate the birthdays of famous personalities. For example, in 2001, everyone saw Claude Monet, and the next year - Pablo Picasso. Over time, their ranks were replenished by Albert Einstein, Michelangelo, Leonardo da Vinci, etc.
Aesthetics
Google Doodles began to take on special forms. Their number increased. The subject expanded too. It was necessary to form a single aesthetics of the whole process. After all, at first, users saw simple schematic drawings.
Over time, they became more detailed and complex. Now they use HTML5 Canvas and JavaScript to make them clickable and interactive.
Now technology has opened up the possibility of creating extraordinary and beautiful variations. In addition to the already bored animation, we come across video filming, photographs, scenery, origami and much more. With the release of the latest doodles, you realize that the imagination of designers is not limited by any framework, and the possibilities of technology will still surprise us with new products.
Development
As mentioned earlier, the creation of the doodle started by one webmaster. For 20 years, the design team has grown significantly. This is due to their quantity, and resources, and complexity. Now the staff includes illustrators, graphic designers, animators, artists and programmers.
Of course, the company does not present daily doodles. As statistics show, they appear a couple of times a month. It all depends on current events. The team draws ideas for the changed logo both among its own and from users.
Brainstorming takes place every week to think through the details. Once every three months, the team gathers for a serious meeting to prepare and schedule for 90 sketches.
Work
A doodle is a drawing that requires special attention. After the team made a schedule, each participant chooses a topic for himself. There are specialists for whom different countries are assigned. So regional doodles appear: Russia Day, US Independence Day, etc.
Recent illustrators usually consult with local office staff in order not to depart from the cultural traditions of each state. After the sketch has been developed, it must go through the "seven circles of hell."
First, it is sent to the representative of the region, so that there are no errors with the subject. Then it is approved at the artistic council: amendments are made, an opinion is heard.
The last step is to translate the text. If you've ever seen a Google doodle, then remember that you can understand what it’s dedicated to by hovering over it. There appears the corresponding text, which takes us to the search results.
Archive
A lot of time has passed since 1998 and the moment the first doodle was released. During this period, more than two thousand illustrations were issued. In the archives of the company there is a collection of all published doodles that can be reviewed if desired.
By November 12, 17 doodles were published. During this time, the world celebrated 7 birthdays of famous people from different countries. This month, Independence Day was celebrated in Poland and Cambodia. We also noted a couple of other events related to culture.
In October, several illustrations were published dedicated to Teacher's Day in different countries. A couple of countries noted their independence, and also remembered the grandparents of Greece, Italy and mothers in Argentina.
Art
This concept does not end there. Doodle is more than just creativity from Google. This is a special art of relaxation. Similar methods of antistress have turned into an artistic direction called doodling.
As you know, doodle from English translates as "scribble." This genre has received a huge number of fans who easily find masterpieces in ordinary squiggles.
Relaxation
To understand how to draw doodles on paper, getting an artist’s education is not necessary. Most people use scribbles to help themselves think. In addition, it has been proven that doodling will help you:
- Increase concentration.
- Improve memory.
- Advance in research.
- Deal with work and personal problems.
- Go beyond thinking.
- Increase creativity.
Virtual art
For many, doodles are animations that should have interactive elements or at least moving parts. To create it, you need to have a PC and the corresponding application. Thanks to him, you can make cool hand-drawn videos, for example, on a social network.
Doodle is also common in commercials. It can be used to promote your product. Such a presentation can advertise a company or services. You can just train to make short videos that we so often meet with Google.
Doodle programs often target video format. Therefore, by such a request, we rarely find anything on the Internet. To make such an animation, we just need to install any utility that works with it.
For example, Sparkol VideoScribe is a cool tool that is often found among marketers and business owners. It helps to create real animated masterpieces. There is a trial version that has three templates. You can experiment with them.
The program has a whole library with a large number of animated images and various illustrations. Work in the service is simple and does not require special skills. Enough half an hour to “poke” the buttons and understand how everything works.
PowerPoint is an online application. It also helps make quick animations. Perhaps here you will make your perfect doodle. This is simply due to the presence of a large catalog of animations, as well as auxiliary tools for drawing. You can get a paid subscription and use the service with all the features.
Moovly is another cool resource for multimedia presentations. As always, you will get more features in the paid version. You can download a finished project for free in a resolution of 480p for a duration of no more than 10 minutes. But even this may be enough for a simple presentation.
Viber
The popular Viber messenger also introduces users to the doodle. This is another use of this concept for its intended purpose. In this application, the doodle is implemented through graffiti, which can be found on social networks.
In the messenger, you can create a picture by hand and immediately send it to your friends. For its implementation, you can use different tools: brushes, erasers, pencils, a palette, etc.
conclusions
That's how the doodle from Google spread to other areas. We can say that the company became the inventor of one of the types of art, which is now popular.
As a result, we have the doodle as a modified Google logo. In addition, scribbles on a piece of paper are also often called this term. Doodle has spread to social networks, and penetrated the virtual world as a means of realizing an animated image or a small video.