Website promotion - what is included in this concept? Constant work with the resource, filling it with new information, compiling a semantic core and determining the main directions for development.
What is site visibility?
Before you complete the main tasks, which include setting goals, getting the main pages into search engines, drawing up a plan for growing popularity or sales using a resource, you need to find out important concepts, without which it will be difficult to move forward.
Site visibility is the determination of the position of the site in the search results for thematic queries. This is a very important indicator that has firmly entered the work of SEO-optimizers, because it is important to check where your query resource is located in the search results.
Perhaps some kind of request needs to be urgently promoted, but according to the analysis you understand that there are too many competitors and it will be difficult to deal with them, while both money and time will be spent.
Factors
All the pages of the site that you want the search engines to see will certainly be in the search results. But the issuance can be different, and somewhere the resource will be in the first positions, and somewhere far away on the tenth page, which the user is unlikely to get to.
This indicator is influenced by factors:
- Search engine popularity and site popularity. Of course, it’s easier to promote yourself in a search engine like Rambler than, for example, in Yandex or Google, very popular search engines.
- Popularity is not only with resources, but also with requests, or rather, the frequency of the request determines the complexity of the promotion. The more often they ask for a word or phrase, the more difficult it is to promote your site on it. For example, the query “buy baby clothes” is high-frequency, the query “buy baby clothes in Tyumen” is medium-frequency, and the query “buy baby clothes in Tyumen for 3-year-old girls” is low-frequency.
- Placement positions - it should be remembered that today the visibility of a site in search engines depends on the amount of advertising. For example, with a high-frequency request there will be only 7 natural delivery and 3 advertising resources, and with a low -frequency request , all can be natural output. Therefore, the better the site, the easier it will be to get to the first or at least the second page.
Search engine visibility
The site in search engines will be visible in any case, but it will not hurt to evaluate the effectiveness of impressions. The number of effective impressions is not a specific figure, but a forecast of how much a specific link will be visible to users on a specific request. But how to understand which request is considered effective and which is normal?
For example, when you query “computer,” you’ll get several million responses, but only a few of these answers will be considered effective, because each user is likely to visit three sites. The fourth and fifth will be visited by those who did not receive the necessary information and were not satisfied with the results, and so on for each position.
More than once, specialists in the promotion tried to evaluate the popularity of the resource and check the visibility of the site, conducting some experiments. As a result, a matrix of coefficients was obtained, which helps to evaluate the attention of users.
| Issue Item Number | Coefficient |
| 1 | 1 |
| 2 | 1 |
| 3 | 1 |
| 4 | 0.85 |
| 5 | 0.6 |
| 6 | 0.5 |
| 7 | 0.5 |
| 8 | 0.3 |
| 9 | 0.3 |
| 10 | 0.2 |
| > 10 | 0.05 |
| No extradition | 0 |
It turns out that the resources located in the TOP-3 have the maximum ratio and they get 100% of views, which means they have the best website visibility. Further, the positions go lower and the coefficient drops. Everything below 10 places receives only 5% of views.
Of course, these figures should not be considered accurate, but only as an average. After all, on a low-frequency request, you can safely move forward and not even on the first page. If the user needs to find something, then he flips through all the options.
A few important points
Sooner or later, each owner wants his resource to be not only on the first page, but also in TOP-3, he is thinking about increasing visibility. But why do you need to increase the visibility of the site?
Such steps must be taken to increase traffic, and, consequently, for the arrival of new visitors and customers. However, you may encounter some problems, the main of which is the quality of the site. If it is not attractive, not interesting, then it will be difficult to compete with others, and this will push the user away.
Problems can be with the technical side, or with part of external optimization, and everything should be paid attention to, because without this, increasing visibility would be just a futile action.