In the courtyard of the twenty-first century, the information era engulfed this world. Today we can no longer imagine life without social networks. There you can quickly find out information of interest, news, chat with friends, find new friends, listen to music, watch movies and just relax. One of these is Instagram. What is this social network and how to become a successful blogger on Instagram?
Instagram is a social photoset. Users have the opportunity to upload their photos, start blogs and subscribe to the accounts of others. Someone simply follows the life of friends and shares their photos, while someone seeks to become popular, monetize your account. How to become a popular blogger on Instagram?
Four simple tips will guide you in the right direction if you are a beginner and will help experienced users to get comfortable in this area. So, how to become a blogger and make money on Instagram?
Tip 1. "Why do I want to become a blogger?"
This step is very important. Based on the answer to this question, further activity will be formed in the direction of "pumping" the account, a success strategy.
- You see Instagram blogging as a job. In this case, you will have to spend much more time, effort (including psychological, because blogging involves active communication with users, subscribers, other bloggers) and money. In addition, it’s good to have a base of certain skills in Internet promotion, regular marketing or SMM, affiliate programs, other ways of promoting and making money on your account. Such work requires careful preparation, you must at least familiarize yourself with the specifics of both blogging itself and the maintenance of the page on social networks, on Instagram.
- Instagram and blogging is a hobby for you. If you take this position, then creative will help you. You can not be afraid to bend your line, to promote a certain direction and thinking. Well-prepared new information has always attracted attention.
Tip 2. Plan content
Content planning is one of the basic tips for successful blogging. You need to understand that stability is the key to success, so for starters, learn to post photos regularly.
How to become a blogger, where to start? Instagram offers many features. To be a successful blogger, you should think about the regularity of publications. Do not think that if you post ten photos, you can go away from business for a week. For successful promotion, the album must create a mini-story about its owner. It is necessary for subscribers to be interested in observing the development of events. Only then will your content look complete.
Tip 3. Working with statistics
How do you become bloggers on Instagram? The professional level begins with the activation of a business account and tracking page performance. Tracking statistics will need to be connected through a business account, which is created inside the social network itself. When switching from a personal to a business account, you will have two new icons, among which there will be "Statistics".
In this section you can find information that will help you understand how the audience reacts to you, which publications are becoming popular, what is the best time to add new photos. If you plan to engage in marketing in social networks, blogging professionally, then working with statistics systematizes information.
Tip 3. Design caps and selection of avatars
The hat is under the nickname and the number of subscribers. It must necessarily indicate who you are, what you do, contact details and active links to additional resources (other social networks, personal website).
Main photography also plays a big role. Looking at it in the stream, a person should be interested in you and go to the page. An avatar should attract attention with its creativity.
Tip 3. Processing photos
How do you become bloggers on Instagram? To become a successful blogger, you need to be able to gain an audience with the help of photos. True, on Instagram there are accounts without the main photo, which first attracts the main attention. This is a good, concise approach. But it is photographs that express professionalism.
It’s not enough just to take a picture and fill it. It is important to carry out at least minimal light correction, to impose a couple of filters on top. Advertisers pay attention to this because the response comes when the work is visible.
Tip 4. Promoting an account
How to become a blogger on Instagram? Instagram is a serious platform with a lot of opportunities for a wide audience to see you. But in order to get something, you need to invest something. This rule should be fundamental when buying advertising. Yes, advertising. And do not be stingy, give an extra hundred to advance. It's worth it.
The second option is the creation of art (creativity). If you can draw beautifully, you can send your robots to other bloggers. If some of them publish your work, you can gain your audience. When you reach a professional level, new perspectives will open before you. Working with popular companies will significantly increase your audience.
So, if the question of how to become a blogger on Instagram is more or less clear, then other problems remain. For example, which content is better to promote?
In which direction to develop?
Not so long ago, Instagram was a creative platform. People came up with their own styles; there was no annoying spam. Today, the social network has become an advertising platform, where much is based on the mainstream. How to become a blogger on Instagram? If you are a beginner blogger, you do not yet have a target audience, you can try yourself in the mainstream.
You can look at different accounts, filter a ton of information, look for inspiration from other people. But do not copy celebrities who have succeeded in a particular area. You need to understand:
- what you will do should be to your taste (in other words, you should not go into fashion if you don’t understand anything in the styles and put on what first falls out of the closet);
- the chosen direction should not complicate your work, if you feel that you are not coping, it is better not to take it (the chosen topic should be interesting, bring pleasure and at the same time not burden you).
To summarize, at first it is better to move along modern trends, but always rebuild it for yourself.
So, what directions to choose for development? One of the most popular destinations are:
- Fashion (Feshion).
- Beauty blogging (Beauty blogging).
- Lifestyle (Life style).
- Discovery (Discovering).
- Food Blogging
Each topic is quite popular and extensive, so it is worthwhile to dwell on each individually.
Fashion
Literally there is no exact answer to the question "What is fashion?". Some say that this is art, others - style. Since the word "fashion" has become widespread relatively recently, its meaning is also not yet defined. Generally speaking, fashion is fashion.
Fashion has characteristic features. The presence of trends is one of these. Many companies and designers compose new collections, thereby moving trends forward. They change every six months. This is one of the basic concepts of this industry.
If you have a good sense of taste, you can try yourself in this direction.
Beauty Blogging
“The theme of beauty will always be relevant!” - This is exactly the motto of beauty bloggers. They promote cosmetology to the masses, learn to use cosmetics, choose the best personal care products. What is the reason for the popularity of beauty blogging? It’s much calmer to look at a person from your circle than at a high-level fashion model.
How to become a beauty blogger on Instagram? To become a beauty blogger, you need to properly understand the topic of cosmetology, to understand the responsibility of your business. You must be confident in certain means in order to advise this to people.
Lifestyle (Life style)
How to become a popular blogger on Instagram? If you are an open person who wants to talk about yourself, your life, then lifestyle blogging is perfect. This direction does not have any narrow specialization. This is a fairly well-known style and one of the easiest, compared to other narrow topics. You just talk about your life, and the blog becomes a video diary, where different moments are recorded.
The person who deals with this topic usually makes blogs. You walk along the street and just comment on everything that happens momentarily. Your news does not relate to world problems, you just enjoy life and take it on camera. Monopod to help you.
Discovery (Discovering)
Discovery is one of the subtypes of life style, but because of the wide popularity of this trend, it can be noted as a separate type. Discovery blog - travel blog. This topic is the most expensive. How to become a blogger on Instagram? From time to time you should show where you were, what you did, what difficulties you encountered.
If you have the opportunity to travel, this type of blogging is perfect for you.
Food blogging
If your profession is related to cooking or your hobby is to cook various delicious dishes, then food blogging will become a pleasant and useful activity for you. You can simply write recipes, but above all, eye contact is important. And Instagram is suitable for this, like nothing else.
For a blog to delight others with incredibly delicious dishes, you need to know the basics of cooking.
In addition, in all topics of Instagram blogging there is another important factor - the equipment. You need to get a good enough camera for photos and videos to be of high quality.
Reviews about the strategy for creating and promoting your own account for earnings are very contradictory. Many deny the fact that you can earn anything on social networks, while others complain about "penny deductions." Only a few manage to develop an account so as to receive truly impressive amounts from advertising posts. However, those who do it, unequivocally assure that Instagram (like other social networks - advertising platforms) is a storehouse of decent income.