Every athlete, whether professional or amateur, knows how important it is to choose the right shoes. At the same time, not only the cost of shoes can affect the choice, but also the name of the brand, model, and even a well-known person, in honor of whom this or that series of sneakers was released. A striking example of this is men's Jordan sneakers from Nike. We will talk more about these shoes in this article.
What is it and for what purpose was it created?
These shoes were specially designed for people involved in basketball. Moreover, at a high professional level. However, contrary to expectations, Jordan sneakers from Nike attracted the attention of not only professionals, but also fans who are fans of this sport. According to them, bright color and attractive design aroused interest. Thanks to a successful advertising campaign, this townspeople started talking about this collection in the sports environment, as well as ordinary citizens and basketball fans.
A few words about the very first collection "Jordan"
The first Nike Jordan sneakers were created individually for the rising basketball star Michael Jordan. These were AIR Jordan I shoes, presented in slightly bold black and red colors. According to representatives of the international basketball association, this color did not quite fit into the already existing NBA concept.
It was rumored that for each match in these sneakers, a basketball star was regularly fined $ 5,000. But the company "Nike" believed that this unspoken scandal with the star's non-observance of the dress code, on the contrary, fuels advertising interest in their products. And they were not mistaken.
Already during the athlete’s first exit to the basketball court, the attention of the fans was literally riveted to the basketball’s new shoes. After this match, Nike's Jordan men's sneakers were sold out like hotcakes.
They say that the athlete himself also did not want to part with his shoes. Michael considered her happy, since it was in her that he gained a lot of victories.
Brand Brief
Nike once decided to come up with a name brand - Air Jordan. Sneakers "Nike" already sold well. However, the manufacturer has stepped far beyond the shoes. Under this brand, they began to produce not only sneakers, but also clothes. Moreover, both were intended not only for professional basketball players, but also for American football players, wrestlers and boxers.
Michael Jordan himself did not even dream of such success when he signed a contract with Nike in early 1984. And even more so, he did not count on the popularity of the brand, which started in 1985.
What is the meaning of the logo?
“Jordan” from “Nike” - men's sneakers, as well as clothes that depict the silhouette of a basketball player or jumpman. If you literally translate the word Jumpman, you get "jumping man." Moreover, to interpret this term, it is not necessary to know English. Just thinking logically is enough. After all, the brand's calling card is the image of a person jumping with the ball up.
What are the most significant Jordan shoe models ever made?
During its existence, the brand name of the company "Nike" "Jordan" regularly supplemented by various models. At the same time, the very name of the brand in the new collections did not change, and only a number was added from I to XXIII. But in each of the models something new and special appeared.
Features "Jordan I" and "Jordan II"
“Jordan I” were the very first sneakers in which the eminent athlete began to perform. Initially, they were made in only one color. Everyone remembers the Jordan from Nike in flashy and custom colors. A little later, the number of available colors of this model increased to 3-5 colors.
Jordan II is the sneakers that Bruce Kilgore invented. They were produced from 1987 to 1988.
Wisdom of the production of models III and V
Tinker Hetfield put his hand to the creation of the third version of the sneaker. The designer made adjustments to the already established shoe model. He partially changed the manufacturing process itself, introducing a special air gap in the sole. The fifth version of the "Jordan" TM from "Nike" turned out with a completely transparent tread. These sneakers also featured a reflex-type tongue and lacing lock. It is believed that this version of shoes has become the most successful, since demand for it has broken all records.
Other models "Jordan"
The seventh version of the sneakers of this brand was released in early 1992. This time, Nike chose Tinker Hatfield as the designer. In the brand’s advertising campaign, the famous Disney character, the Bunny rabbit, was used.
In the eighth version of the Jordan shoe line, special fixation straps were used. They fastened crosswise. Moreover, a color emblem on the side and a pattern on the tongue were added to the design of these sneakers. In the ninth version, the manufacturing company introduced its own ventilation and depreciation system. During the advertising campaign, this model fell into the frame of a comedy film called "Space Jam."
And finally, the latest version of the sneakers was released in 2008. The jubilee model acquired a beautiful side pattern, and the sole received the image of the fingers of Michael Jordan himself.
What types of technologies were used in production?
According to manufacturers, exclusively progressive technologies were used in the manufacturing process of Jordan brand sneakers. For example, many models had a special air cushion with special polyurethane threads. It was placed along the entire length of the foot and provided amazing cushioning. The latter, in turn, helped athletes make high and light jumps, and during heavy traffic.