Today, online stores are very popular because of their many advantages. The main advantage of such a trade, without a doubt, is its convenience. From the side of buyers, how the online store works and what it is based on, everything is clear. But the creators have many questions. How to organize this “shopping center” to be successful? How to create it in an information network? And many other problems. So how do you create your favorite trading floors?
Variety of offers
Today on the Internet you can find many platforms that allow you to create an online store. In their importance, they can be compared with the foundation for the home. What it will be, so will the building itself.
Sometimes it’s quite difficult to find the right site for yourself. After all, you need to understand which one will work successfully, introducing an online store. Among the most common scripts, one of the leading places is InSales. User reviews confirm the fact that this platform is one of the best for creating an online store.
Why exactly this project?
InSales is a platform for creating an online store, which is not just a basis for further work. It is a whole system that literally puts content on the shelves. This platform appeared in 2008 in Russia. In 2011, it was created in Kazakhstan and Ukraine. Moreover, its only purpose is to use it to create online stores.
The project appeared on the market at a time when there were not so many proposals related to e-commerce. And this played a role in promoting the young startup. He was interested in entrepreneurs of small and medium-sized businesses.
What is the InSales platform? User reviews suggest that this project is a turnkey solution that allows you to create an online store without understanding the technical subtleties of creating a site. Everything you need for online trading is available inside this platform. That is why it is not required to carry out any modifications with it, configure or create a database, install it on a hosting. This platform for creating an online store is already configured. For its operation, it is enough to register on the site insales.ru, place your products in the created store, specify payment and delivery methods, attach your domain to the site. All. Sales may start.
What are the advantages of the InSales platform? User reviews suggest that instead of the traditional GMS, it has a comprehensive service. And it is very convenient for business. After all, it is much more convenient and economical to contact a contractor who undertakes the development and further development of the system, performing technical tasks, integrating the latest methods of promotion and delivery, scaling the load, hosting, repelling DDoS attacks and administering.
Using the services of InSales, you do not need to create your own IT department, while receiving significant benefits in spending financial resources. After all, the monthly fee that must be paid for the service is many times lower than the salary of even one full-time employee.
Interface
What impression does InSales make? The feedback of those who began their acquaintance with the platform suggests that its first visit makes a good impression. The site was created with the correct distribution of colors and has a convenient sharing of information. It immediately gives an indication of the target audience and describes the main features of the project.
The resource allows you to use its capabilities for free for two weeks. In this case, no functional limitations are provided.
All sections of the InSales.ru site have a specific and understandable breakdown. Here, users can find pages such as:
- "Partners";
- "Reviews";
- "Services";
- "Tariffs";
- "Platform".
On the right side is the window of the online consultant. It can be expanded with a single click.
The buttons "Create a store for free" and "Create a store" on the site have the same purpose. When you click on one of them, users get to a page that has exactly the same fields as on the bottom line of the main page.
The fact that the InSales platform receives reviews as a great project is not surprising. Indeed, in 2015, the creator company received an award for it in the contest "Golden Site" in the nomination "Best Service Site".
registration
How to become an InSales (site builder) user? To do this, you will need to go through a small registration step. The first step is to enter e-mai, which the user will later use to administer the store. You will also need a password, which must be at least 6 characters long. In the absence of a domain, you can enter nothing. At this stage, you can ask an online consultant, for example, will it not be difficult in the future to bind a domain to an online store? The answer will not be long in coming and will arrive within 3 minutes. The technical support consultant will explain to the user that the procedure for registering a domain is simple. It can be done independently by going to the "Settings" section on the site, when you select the "Domains" window.
After registering, the user is asked to choose one of nine templates that will appear on the screen. This is a required step that is required to create an InSales store. In total, the project offers more than a hundred templates, some of which are paid, while others are free. About them will be discussed below. For now, it’s just worth making a choice of any of the ones you like, and then the registration procedure will be completed. How to do this? Pretty simple. It is enough to left-click on the "Select" button.
Entering the necessary information
In order to open online stores on the InSales platform, after going through the registration procedure, you will need to enter the data requested by the system in the window that appears. This is the administrative part of the store, where its name is indicated, the characteristics of the goods sold, as well as the contact details of the entrepreneur.
And now the work on creating an online store is nearing completion. There is very little left, just add the product by clicking on the appropriate button. At this stage, it should be borne in mind that you can immediately fill in the information with SEO filters, with which search engines can find the created page with the goods. When entering data, do not forget about the uniqueness of the submitted content, as well as the possibility of changing the appearance of a text message.
The next step is to click on the "Create" button, and after "Close". At this stage, the problem is solved.
After that, you will need to configure the most convenient delivery methods. There is nothing complicated in this. The choice of delivery is carried out in the right window. For example, it may be Russian Post. A similar method is good when ordering oversized goods. It should be borne in mind that when specifying a new delivery method in the store’s card, which can be seen on the left side of the menu, you will need to indicate the region in which the store is located. After entering all the necessary parameters, click on the "Create" button.
Work online store
After all the information that InSales (site designer) asked for is completely filled out, you can start using the online outlet.
Next to the store’s name is an icon with three horizontal stripes. If you click on it, using the left mouse button, you get to the site of the newly created store. In the "Settings" can be any changes to the site.
The most important page of the store’s office is the “Products” section. With its help, the product located in the window of an online retail outlet is managed. In turn, there are three subsections:
1. "All products." It contains a list of those products that are on display. Use this subsection in order to carry out bulk operations with goods, that is, displaying and hiding them, deleting and adding, changing balances and prices, etc.
2. "Catalog". In this subsection are goods that are distributed by one or another category. Here you can carry out the same operations as in the subsection "All products", but within a particular category.
3. “Reviews”. In this block reviews are edited. InSales service allows you to perform actions with a large number of products at the same time. To do this, just use the “Highlight” checkbox, with the help of which everything that is on the current page is marked.
A product can be added to either one or several categories. To do this, there is an icon "Add to the category." According to user reviews, this function works very conveniently. In case of an error, the selection can simply be removed with one click. The content management system of the online store also allows you to display or hide the goods from the window. To do this, just click on the crossed out eye icon. Similar actions must be carried out to display previously hidden goods on the window. Only in this case you will need to press the button with an open eye. For the convenience of the user offers a different design InSales. So, hidden products differ from the color links for the name. In the first version, it is gray, and in the second - blue.
Certain products can be completely removed from the system or only from the category in which it was located.
Mass operations with the names of the product being sold are very relevant for users. To carry them out, go to the "More" item. What opportunities does he offer? For example, select from the existing catalog the number of related products of interest and add them to the selected ones. However, according to user reviews, you need to use this feature very carefully. After all, there is a possibility of cross-links between goods. That is, when you select this option, all products can become related to each other. If this happens, then automatically delete the connection will not work. It will be necessary to separately go into each product participating in the created connection and delete the excess information manually.
At InSales ru, you can remove related products, as well as reset or add similar products offered for sale.
To add parameters to products in bulk, the developer suggests using the “Add Parameter” icon. There is an inverse function. It allows you to reset a parameter that was added randomly.
When working with the product, you can use the function that allows you to install the canonical url category. Such a setting is necessary for the correct indexing of goods located simultaneously in several categories by search engines.
Very convenient, according to user reviews, is the menu "Add product". This can be done either manually or by importing from the system of warehouses and files.
How does the InSales platform allow page navigation? Similar actions are performed in two ways. The first of these is page turning. Also, a specific page can simply be selected. The second option has some limitations. Available for selection are 13 pages. This is the first, last, as well as 11 neighboring current ones.
In order to quickly find a particular product in the catalog, just use the search bar. With its help, products are selected by name, article number or description.
Patterns
You can change them using the “Design” item, which is located in the graphical menu. There are free templates for InSales. Their number is 23. There are also paid templates (84 pcs.). All of them were created by specialists of the company and are fully open for improvements and adjustments. Template editing is carried out using a simplified editor or in the form of HTML / CSS. According to user reviews, the first option is very convenient. The editor includes the basic formatting tools created by Microsoft Word. This is working with color and with links, tables and images.
If the themes for InSales do not suit the user, then he has the opportunity to purchase a template on a separate site. After that, you will need to contact the company to provide services for the integration of the purchased product. This work is paid, and its price depends on the complexity of the template. The cost of such a service starts from 20 thousand rubles. But it is worth keeping in mind that it also includes the purchase of the template itself. InSales representatives will buy it, and then install it.
Technical support
This feature of the InSales platform is up to standard. And this is confirmed by numerous user reviews. Testimonials indicate that online consultants working on the site respond fairly quickly. Users receive the necessary clarification within minutes. As for the following questions, the consultants respond to them almost instantly. Their answers are specific. Users note that sometimes it’s just text copied from the instructions, but precisely from the place that is necessary to solve a particular problem.
The site has a FAO section. It is also very relevant. In addition, the InSales platform provides round-the-clock daily support by phone, online consultant and e-mail. Users note the convenience of the project because of the possibility of obtaining answers to questions of a legal nature, on interacting with store partners, on increasing sales, etc. The disadvantages of InSales are the lack of video instructions on working with the back office.
Content Management System Level
The InSales platform is in the first places of the CMS rating for the online store. It is compiled according to the information received about the installations made on the sites. Data about which CMS for the online store are used by a particular platform are regularly monitored programmatically.
InSales is a one-stop platform for easy online sales. Among the CMS for online stores, it offers many ready-made templates, catalogs of ready-made solutions, which include synchronization with 1 C, Yandex-Cashier, etc., as well as hosting. Users leave positive feedback on the platform, which simultaneously houses all the necessary content management systems that interact perfectly with each other, which allows you to create a wonderful, convenient online store for customers in just two clicks.
Customer acquisition
There are a huge number of ways by which you can increase the volume of goods sold in the online store. The most popular of them are:
1. Contextual advertising. She works on demand. Moreover, to obtain a direct answer, the system uses key phrases that include words by which users search for a particular product, as well as a service.
2. Thematic advertising on the content and interests. It covers tens of thousands of sites that are located in the advertising network of Google, Yandex, as well as in external networks. This allows you to expand your audience and bring a large number of customers to your online store.
InSales company offers a service for setting up contextual advertising, as well as SEO site promotion. As part of these works, a selection of requests takes place, thanks to which customers will be attracted to the website of the online store. For this, special texts are written, page linking is configured, relevant meta tags are written, and a certain page structure is created that is correct from the point of view of search engines.