Clothing brand Lost Ink - a new understanding of high fashion for a mass audience. The brand combines the features of a podium and street style, giving customers the opportunity to express their individuality. Now there is no need to choose between fashion and comfort - designers have solved this problem!
What is remarkable about the Lost Ink line? Why has the brand gained such popularity in all countries? The answer is simple: the brand’s designers have made it possible for everyone to look like from the cover of glossy publications, but their products are aimed at the general public.
History of the brand
The brand is young enough for the fashion world, its foundation only happened last spring. It is not surprising that the place of his birth was Great Britain - one of the recognized capitals of fashion catwalks. The brand originates in the most famous area of the London West End, where sophistication and grunge are combined. Young entrepreneurs attracted the best designers of the brands Mango, ASOS and many other retailers to work on the project.
Mix of different visions with a special handwriting
The creative team of the English brand was able to create something fundamentally new. Combining the features and character of so many different styles, they were able to bring to life an interesting project that does not look like any of the clothes and accessories offered on the market.
You can find almost anything in the brand line for any occasion, whether it is a strict business suit or evening dress. A mix of fabrics, styles and prints is a hallmark of Lost Ink. Designers revised their views on ordinary things, adding their own vision and reinterpreting everyday style.
Clothing and accessories of the British brand
Lost Ink clothing is represented by all known categories: here you will find jeans, dresses, jackets, and even sportswear. Successfully combining convenience and sophistication, the brand offers truly practical things. A lot of attention is paid to the details, which successfully emphasize any outfit and stylishly complement the image.
Materials for the main line are chosen to match the spirit of the brand: unlike and seemingly incompatible leather and chiffon, polyester and neoprene, tweed and knitwear feel great in one ensemble. Brand designers reflect in their creations many modern fashion trends. Here, strict English classics, and bright avant-garde, and brilliant glamor, and much more successfully coexist.
Shoes to match the newfangled image
The founders of the brand aimed to give the buyer the opportunity to create a fully finished image from their goods, so not only clothes and accessories are presented in stores of the Lost Ink network. Shoes are also an integral part of the popular brand.
Conciseness of details, high quality and quite reasonable price - these are the distinctive features of the entire line of shoes.
Here you can find calm models with an individual style that successfully emphasize any image. A variety of models is not inferior to many large shoe companies: stylish slip-ons, original sandals, all kinds of winter and demi-season shoes and much more.
Especially noteworthy are Lost Ink shoes. Designers focused on a number of styles that are at the peak of fashion. At the same time, refined and daring models will not leave indifferent any representative of the fair sex. As with any other brand, brand shoes range from casual and classic to festive and daring.
Conquering the world of a London company
Despite its young age, the Lost Ink brand has already gained popularity with the audience. The audience warmly welcomed the creations of the British brand, and their presentations traditionally attract a huge number of people. The key to success was customer focus. This is what led to the popularity and spread of Lost Ink.
Brand reviews are also more than flattering. Fashion bloggers around the world noted successful models and a combination of previously irreconcilable things and fabrics. The sophistication of the lady and the daring hooliganism, combined in clothes, elevated the brand to the top of the most recognizable brands.
Who is she, a Lost Ink style girl?
A modern resident of the metropolis, impudent and independent, striving to emphasize her individuality - this is the portrait of the brand's customer. Always different, but not tired of experimenting, she can be both the vulnerable Turgenev young lady and the outcast party girl. The desire for self-expression is what unites all fans of the brand.
Girl Lost Ink will certainly follow the latest fashion trends, but remains herself. She does not look at others, looks after herself and wants to be special. This is what brand designers strive for - to give each of its customers the opportunity to realize all their stylish ideas.
Lost Ink brand in Russia
The British brand Lost Ink was introduced in Russia a year ago, which caused enthusiasm among the domestic public.
Clothing, shoes and accessories from the latest collections in the post-Soviet space are exclusively represented only in the Lamoda online store, which allows the brand to reach an audience from all over the country.
The only thing that our compatriots should remember is that the size range of clothes does not always coincide with generally accepted criteria. The styles of the brand are distinguished by a free cut, not always sitting exactly on the figure. But this is not a problem, you can always pay attention to the smaller size.
Thus, Lost Ink is a new and fresh trend in the fashion of the mass market. Collections of designers are unusual, they cause keen interest and catch a glance. Such an advantageous combination of street freedom and sophistication of haute couture turned out to be the most advantageous, and this is exactly what girls all over the world have been waiting for.