A huge number of new professions have appeared in the modern world , which are just beginning to gain popularity. For example, the question may arise, what is a “promoter”, “active sales manager” and so on. The promoter is a person, whose success directly depends on the success of the company's advertising project. More than fifty percent of the effectiveness of the action is determined precisely by the promoter.
So what is a “promoter” and what are its responsibilities? A person in this profession is called upon to establish communication with the consumer in various ways. This can be a distribution of leaflets, a general presentation, sampling, which is especially loved by customers, a gift for the purchase of an advertised product or a tasting.
On how well the promoter is able to make contact with consumers and carry them away with the offered goods or products, the size of demand and, accordingly, the profit of the organization that has invested its funds in the advertising company will depend. That is why a lot of effort is spent on training promoters. No less important is their appearance.
The most important requirements for a candidate for this position are as follows:
- sociability;
- active life position ;
- focus on results;
- sociability;
- emancipation;
- self confidence;
- nice appearance.
Possessing such qualities, or at least 60% meeting the requirements, the future promoter can not only succeed, but also get a decent fee for his work.
On average, in different regions of the country, the work of promoters is estimated in the range from 60 to 80 rubles per hour, but the fee depends largely on the advertising agency itself. A promoter is a fairly promising job. Having achieved good results, a person may well count on moving up the career ladder. For example, he can wait for the position of manager of advertising projects or BTL-manager, whose fee is much higher. The promoter really has a lot of opportunities for promotion. Leading advertising agencies carry out various advertising projects, including the organization of exhibitions, seminars, corporate events, special events aimed at increasing the efficiency of the company. Another important area is the conduct of promotions and media advertising projects, which also include a large number of stages and require the implementation of a large number of specialists.
The promoter is most often a student of an educational institution. Students are not able to work full time, but they are interested in earning extra income. In addition, the weekend promoter is popular, because it is on these days that many go shopping.
It should be noted that the promoter can work for an advertising agency or directly for a company. As a rule, an enterprise orders a promotion from an advertising agency, and the agency selects suitable promoters. There are several types of promoters.
The promoter consultant is advising clients on specific products, as if by chance offering a specific product. In this case, answering the question, what is a “promoter”, it should be noted that such a person should know a lot about the product, have perfect knowledge of information about the brand, brand, manufacturer in order to be able to answer all questions of the buyer.
Sometimes for the success of the action requires a special approach, a bright, extraordinary solution. In this case, preference is given to costumed stocks. Perhaps this work is the easiest, since it is enough to walk around the trading floor, attracting customers with a bright suit. Often promoters are hired to distribute leaflets with information about the advertised product, the company, passing the action.
We hope that this article answered your question, what is a “promoter”. This is not too difficult work, which will be a great start for young people and will allow you to accumulate initial capital.