Advertising is certain informational data that is disseminated in a variety of ways. Almost every entrepreneur knows what a huge role advertising plays . Types of advertising can be divided depending on various criteria. In this article we will consider them, taking as a starting point the means of transmitting information circulation.
Outdoor advertising
This can be called any advertisement located in an open area. This method is inexpensive and covers a fairly wide audience. Information is placed on billboards, signs, signs, urban structures, in public transport, in elevators. All this is outdoor advertising.
Types of Internet Advertising
This method of advertising has several advantages: it is relatively inexpensive, and you can cover a significant part of a specific audience, because usually sites specialize in any particular topic.
1. Banner - a rectangular graphic design. This type of promotion is considered the most popular advertising tool on the Internet. Banners are placed on sites.
2. Text advertising - a publication located on sites to the right or left of the text in the form of several lines.
3. Videos. Such a promotion of goods and services is a rather expensive pleasure. Videos are published on the same principle as television.
4. Contextual advertising. This species is divided into two subspecies:
- Texts and banners that are located on pages that have the same informational orientation as the advertisement itself. This kind of least annoying visitors to Internet resources.
- Search engine advertising. Such covert promotion of a particular service or product is referred to as guerrilla advertising.
Types of print advertising
Despite the fact that the Internet is incredibly popular today, the press is still a traditional place for promoting services and goods. Magazines and newspapers are usually read in their free time, therefore advertising information is well absorbed by people. Kinds:
1. Rubric advertising. Posting ads according to the rubrics.
2. Text advertising. A separate article that focuses on the promotion of a particular product.
3. Modular advertising. Represents a certain strip.
TV
Advertisers highly value television, because almost everyone watches TV. However, this type has a significant drawback - high cost. Modern types of television advertising include ticker, TV shops, videos, sponsorship.
Radio
Sound messages are perceived well, but listeners often do not remember addresses and phones. True, the promotion of a product on the radio is several times cheaper than television advertising. Types of advertising on the radio: announcement, musical screen saver.
Basic types
In marketing, both types and types of advertising are distinguished. We sorted out the views. As for the types, there are eight of them: corporate, brand advertising, political, retail, social, and feedback advertising.
As you can see, there are a lot of ways to promote services and goods. Your task is not to get confused and choose the best option.