In the age of information technology, there is an organic transition of the communication environment into virtual space. This fact makes social networks an attractive tool for marketing and promoting various products. As conceived by the authors of the promotion strategies, the consumer can familiarize himself with the thing or service in detail and at the same time receive valuable recommendations about their properties from friends. Thus, the word of mouth effect is triggered, but at a higher technological level. The social network VKontakte is considered to be the most interesting platform for promoting a business on the Internet - it constantly increases the list of opportunities for popularizing brands, and also promotes the development of commercial projects. Through this social network, you can actively trade. Therefore, the question of how to effectively promote the VKontakte group is far from idle.
Why promote the VKontakte group?
The reasons why you should promote the VKontakte group can be different. But they are so commercially important that the question of how to do this comes to the fore and requires the application of fully justified efforts in the future. The main reasons may be:
- popularization of goods or services to attract a loyal audience;
- selling sites that are supported by a group with an impressive number of subscribers;
- self-sale of a promoted group;
- Using the group to place third-party advertising.
Thus, the promotion of the group is one of the ways to make good money on the Internet.
Important preliminary steps
To work to promote a page or group was effective, first you need to work on high-quality design. A properly designed page contains detailed information about goods or services, including how to purchase them, has at least 50 useful and popular articles, expert opinions and links to source sites and blogs, as well as a lot of graphic information. With regard to filling informational content of a promoted group, it should be borne in mind that the most well-developed VKontakte groups have up to 10 million subscribers, posting entertainment information: notes on movies, jokes, gender relations, issues of female and male psychology.
Knowing this, it is necessary to arrange the content so that the main potential audience, when entering a new business page, finds interesting materials for themselves, while learning about new goods and services for themselves.
Creating a page is simple: to do this, use the menu on the right side of your personal page and select the “Groups” sub-item. Upon transition, a list of groups to which the owner of the profile is a member will open, as well as a proposal to create your own community.
In the process of registration of the group, you should fill in the standard fields offered by the VK service with information about goods and services, and also post thematic content that will attract new participants with its usefulness.
After filling out the main page of the community, you can proceed to the question of how to promote the VKontakte group.
Some details of the correct page design
It must be remembered that the invitation to join the thematic community is sent to friends from a personal account. In order for potential subscribers to know about the existence of a commercial page, it is necessary to notify them by placing a link to a business account in personal status (on a personal page). It is also worthwhile to indicate in the questionnaire the place of work explaining how the profile owner is related to the business account.
A specially fixed record is usually placed on the working page informing visitors of the page about the goods and services that it offers, and also make a link to the original resource, which is the selling site.
How to attract visitors to a thematic page
The number of people adjacent to the VKontakte social network and building relationships there is constantly growing. Therefore, at the dawn of the development of the network, and during its established popularity, attracting a loyal consumer audience is one of the important marketing strategies of any business that counts on growth. Before engaging in the promotion of their group specializing in promoting companies, each head of the marketing department asks how to promote the VKontakte group on their own. A natural approach is to study all available information and develop the right strategy. All known methods of promotion are divided into free, paid illegal and paid legal. The use of the latter seriously speeds up the process, so it is worth adding additional expense items to the promotion budget.
Free means of promotion of internal value: step-by-step instruction
The simplest, and most importantly, free ways to promote a group can be done independently. In the initial stages, they will be quite effective and will help form a basic audience. Consider the information on how to promote the VKontakte group yourself, in steps:
- Step 1. Obligatory subscription to the created resource of all interested persons - company employees, friends and acquaintances. At first, it is necessary that these members of the group most loyal to the promoted content and product actively post reposts of all events from the news feed of the page being promoted in their chronicle.
- Step 2. Using the e-mail newsletter system to send regular and potential customers letters with an offer to subscribe, motivating customers with additional discounts and bonuses.
- Step 3. It is necessary to place the announcement of the created group on the main page of the selling site as news, and also offer to subscribe to the community all visitors to the site.
Free means of promoting external value: basic steps
An increase in the audience of subscribers due to the capabilities of already promoted resources is made by using the opportunities for free ad placement. Groups of free VKontakte ads are quite numerous, so you can attract a decent number of participants from them. Separately, it is worth looking for groups of similar topics where third-party content is acceptable in the news feed. To attract more subscribers from external resources, the following steps must be taken:
- Step 1. Friendship requests addressed to members of groups that are similar to your community theme. This can significantly increase the number of subscribers, but it’s important not to overdo it: no more than 20 requests per day are permissible, otherwise the management of the social network will regard this as spam.
- Step 2. You can also send messages inviting you to join the group to people who live in your city and fit the parameters of potential buyers (gender, age, profession).
- Step 3. Mutual advertising can work effectively, which can be negotiated with the administrators of groups of similar subjects.
- Step 4. They work well to attract participants of the action, discounts and contests, for participation in which you must join the group.
- Step 5. A separate effective “donor” of new members of the group becomes a personal account that can be replenished by friends and then redirected to the target community. The number of offers of friendship may be limited by the settings of the social network. It is better not to do more than 10-20 such operations per day, so as not to cause suspicion among the security service.
Illegal services of automatic promotion of a group
For effective work on the development and promotion of communities, special services are used that are easy to find on the Internet. Services are paid, but they allow you to:
- Perform automatic newsletters in order to attract the audience to the desired page.
- Automatically make interesting publications, which are carried out by reposting them from pages with similar topics.
- Automatically cheat likes, reposts, subscribers.
- Automatically leave comments in the necessary groups.
- Automatically download content and place it at a specific time in promoted groups.
The above steps are unsafe, and their inclusion in the work requires a thorough study of the features of these services. They allow you to quickly promote the VKontakte group. How can these methods be used? Quite simply, it is enough to pay monthly the services of third-party organizations that deal with these issues. When using all the described methods, the costs will be about 10,000 rubles / month. This will attract 300-1000 subscribers per month.
Paid Content Advertising Tools
All means of automatically attracting subscribers are prohibited methods and can be blocked by the administration of the social network. To prevent this from happening, you should familiarize yourself with the legal options. Where to promote the VKontakte group legally? The answer is simple - on the site itself. There are few such methods, but they can be launched immediately after creating a community:
- placement of banners;
- search engine advertising;
- purchase of advertising in groups of similar subjects;
- promotion through link building and article promotion;
- banner advertising on third-party sites;
- the use of video hosting.
Non-standard methods of paid promotion
Creating a promotion strategy of the created community, you must use all possible methods. How to promote the VKontakte group? This is an issue that has an integrated approach to solving. You can, for example, use article writing services (copywriting, rewriting). On such freelance exchanges, you can create special tasks of simple content, for example, the performer will need to go to the page, subscribe and leave a comment under the article, as well as repost the article. The service is paid, the cost can be from 5 to 10 rubles for each subscriber and, accordingly, the commentator.
The most important condition for success is the correct formulation of the task. The account of the person who has subscribed to the page must be real, the repost cannot be deleted, the performer must post a link to the account and repost in the report on the completed task. All new subscribers will need to be checked manually, this can be done by the group administrator.
About VKontakte advertising methods
The social network has several ways to resolve the issue of how to promote the VKontakte group. Standard tools: targeted advertising, group advertising , banners in games, branded gifts, live video feeds, chat bots for communication, branded stickers. To find out all the possibilities of advertising VKontakte, you need to go down to the bottom left of the page. There is a special menu containing special thematic sections for users. Having selected the "Advertising" item, the user gets to a separate tab where he can familiarize himself with the methods of promotion, as well as place advertising through a special cabinet if he already has a business account.
Cost of promotion of the page "VKontakte"
You can order advertising using the capabilities of a special cabinet. When using automated systems for wrapping subscribers, likes, comments and reposts with a target increase of 300-1000 people per month, the cost of promoting the VKontakte group will be within 5000 rubles per month. Using standard service resources will require additional funds, according to the targeting used, and the cost of additional advertising services that the advertiser wants to use is also calculated separately. As a rule, you can keep within 5000 rubles a month. The standard set of group members is 10,000 people. Attracting such a number of people will require at least six months, this is quite feasible using different resources (automated systems and standard advertising capabilities of a social network). Thus, the answer to the question of how much it costs to promote a group on VKontakte will directly depend on the budget of the group owner. Communities that have more than 10,000 subscribers usually spin themselves further, and increasing the number of subscribers is much cheaper than at the first stage of promotion. These groups can only use the way to post interesting and useful content.
Social Media Advertising Exchanges
There are very interesting services that simplify the management of advertisements on social networks. A big plus of such exchanges is technical customer support. Representatives of the service can educate you on the rules of promoting communities and introduce you to effective steps to promote selling pages. So if the question arises about how to promote the VKontakte group, and there are not enough own resources and experience, then you can use the services of such exchanges and get a guaranteed result.
Summarizing: formulating a strategy
We discussed in this article how to promote the VKontakte group independently by stages and how to develop an effective promotion strategy. The main thing is to strictly adhere to the sequence of actions and follow the basic steps: designing a group, filling it with content, organizing likes under all posts (independently or with the involvement of an initial list of subscribers), inviting friends to a group, paying for cheating systems, posting regular publications with maximum reposts , and then the inclusion of paid advertising services.
It is worth noting that independent free promotion of the group is a long and thankless task. It is best to use at least some of the features of an automatic or service nature that will provide effective assistance for posting, attracting subscribers and organizing promotional events.