Now you are no longer surprised when you see a man drinking coffee on the go: whether it is a teenager running in pairs, or a handsomely dressed gentleman holding a business case in one hand and a cup of coffee in the other. Now this is the norm, as in the nineties it was acceptable to appear in a public place with a bottle of beer. Now, thank God, the alcoholic drink has been replaced by healthy coffee. Each habit entails the emergence of new fashion accessories. In coffee culture, one of these attributes is Starbucks - a thermo mug, a product of a well-known American corporation.
About company
The small business Starbucks, founded in 1971 and based on the sale of roasted coffee beans, became the largest and most famous company in 66 countries in the world with a network of coffee houses of more than 22 thousand in 2015. Business diversification has contributed to this recognition and fame.
Now, under the global brand, not only coffee is sold, but also pastries, tea, smoothies, low-calorie drinks and even dishes. Disposable cups were replaced by mini-thermoses with a lid and a drinking hole on the go. Firstly, it’s environmentally friendly - not to use plastic, and secondly, it’s very modern. The fashionable coffee attribute Starbucks thermo mug allows you to hold your favorite drink of the required temperature for up to four hours and enjoy it anywhere, even while going to work.
Starbucks in Russia
Some people tend to make money through easy money. Therefore, there are fakes of brands and the use of world names for personal gain. Starbucks always wanted to enter the Russian market, but in 2004 Starbucks, a company not related to the coffee industry, registered a well-known brand. Then, according to the complaints of the American network, the patent chamber deprived the Russian counterpart of the rights to the brand, and already in 2007 visitors to the Mega-Khimki shopping center could enjoy a cup of Starbucks aromatic coffee.
For 2015, there are 100 coffee houses of the American brand in the Russian Federation, most of which are located in Moscow and St. Petersburg. Residents of the cities of Yekaterinburg, Krasnodar, Tyumen, Yaroslavl, Samara and Sochi can also bring freshly brewed coffee from an American company .
Starbucks glasses have also been developed to make coffee on the go. The thermo mug of this company is a salvation for people who do not have time to drink an invigorating drink at home. And the presence of network points - the ability to fill mini-thermoses with quality coffee.
Logo
From the first years of its existence, the company had a distinctive symbol with the image of a mythological mermaid woman, a siren with bare breasts. Since 1987, the logo has been slightly modified, lengthening the siren's hair, thereby covering her nakedness.
Currently, the company's products, including Starbucks - thermo mug, have a distinctive sign with an enlarged image of a mythical girl on a green background. If until 2011 a logo with the company’s inscription was used, then with the advent of a new symbol, there was no need to mention this fact. The coffee corporation clearly established the image of a siren.
Assortment, price
The range of utensils for drinking the legendary drinks of the American brand is wide: from paper cups to small thermoses. Enjoying coffee, tea or juice in the fresh air has become a fashionable ritual, which obliged manufacturers to take care of creating a glass that is not spilled on the go. This invention was the Starbucks thermo mug. A photo of world celebrities with a fashion accessory in their hands while walking infected the public for the purchase of legendary dishes.
You can buy a convenient attribute on the official website or at specialized points of sale. The design of the mugs is very diverse: from monophonic specimens inlaid with Swarovski stones, worth 9.5 thousand rubles, to accessories in which you can put your own hand- made collage. The price of the last of the acrylic material will cost lovers of beauty at 850 rubles.
Starbucks metal mug with double walls and a tight 470 ml lid costs 1,500 rubles. The popular tumblr (the second name of the thermo mug) with the image of a nesting doll will cost lovers of “coffee on the go” in the range of 700–800 rubles, depending on the volume of the product.
Starbucks thermo mug: reviews
The collective opinion about the convenient Starbucks accessory is positive, it’s nice for a modern person to realize that he always has his favorite drink, and even a pleasant temperature for drinking.
Users of the fashionable coffee attribute note not only the convenience of a mini thermos, but also the savings. After all, you don’t have to buy a drink on the street, you can pour it into a thermomug in the morning and cheer up on the way to work. By the way, in company stores there is a discount for those visitors who take a drink to take in their glass. It is also convenient to make coffee during working hours and enjoy a hot drink during the afternoon.
Starbucks - a thermo mug made of stainless steel with double walls provides a comfortable drink without the risk of burning your hands, and inside stores up to 4 hours the desired fluid temperature. This requirement is not met in the plastic version of the housing. Special tight lids allow the user not to worry about the flow of drinks, even if the product is in a horizontal position.
The benefits of coffee
For those who still doubt the acquisition of a thermos glass, below are three scientifically proven facts of the benefits of coffee.
- Prevents type 2 diabetes. The quinine contained in coffee helps glucose enter the cell, that is, it makes insulin work.
- Harvard University studies have shown that if you drink 4 cups of an invigorating drink per day, women have a 25% lower risk of developing cervical cancer, while men have a 60% less chance of developing bladder cancer. It is based on the diuretic action of the drink.
- Coffee affects dopamine synthesis, making it easier for people with Parkinson's disease.
Therefore, the Starbucks thermomug is not only an opportunity to enjoy an invigorating drink at any time of the day, brighten up a conversation or pass the time in traffic, but also an excuse to avoid many diseases.