Recently, the phenomenon of SMM is gaining momentum. Now there are a huge number of training courses. All of them are aimed at teaching people how to promote their business on social networks. Inviting is an integral part of this process. Thanks to it, you can notify VKontakte users about new companies, services or events.
What is it?
If you know English, then you understand that invitation translates as "invitation". In our case, such a tool allows not just inviting someone somewhere, but is the main way to attract target audience.
The function of social. The network is not new. She appeared since the creation of Vkontakte. Previously, it did not have such a large commercial load. She was a kind of virtual invitation for friends.
VK inviting serves for a kind of presentation. When you form your community, there are no participants in it. To replenish it, you need to invite people. So the invitations mailing begins. Friends receive invitations and either accept them and become members of the group, or decline.
With the development of this social network, it became clear that this tool is easy to use in SMM. You can collect an audience in:
Ways
Inviting in VKontect can be implemented in three ways:
- Add to friends, and then invite to the group.
- Buy an account and do newsletters from it.
- Send out invitations from groups, events and publics.
There is also a standard option, in which friends invite from the group’s main page. In this case, the maximum increase can be up to 200 people. If for the standard account this option works, then for the commercial it definitely will not work.
Add to friends
So, the first option is quite time-consuming, but free. You must initially add friends who, in your opinion, can make up your target audience. After inviting them to the community.
The problem with this method is that the process itself will have to be given a lot of time. You need to monitor a limited number of friends, and also look for suitable participants.
The effectiveness of this method will depend on a clearly defined target audience. You will need to draw a portrait of a member of your group. To find the right people, you can use the standard social search. network or install a program for parsing.
Another difficulty of this method is its active introduction. Firstly, you can not exceed the limit of 40 friends. Secondly, the account must be live, so it needs to be maintained and communicate with others. Thirdly, you need to invite new friends to the group only after a couple of days.
Account purchase
Inviting is a tool that may require you to make financial investments. Such pages will cost inexpensively - up to 20 rubles. But here you need to follow some things:
- The account can be used by its previous owner.
- More than half of the pages are suspicious and may require confirmation by phone number.
- It is almost impossible to select the target audience among existing friends.
- All purchased accounts will not be easy to add to the community administration. This will cause suspicion among the moderators.
On the one hand, this method will not take a lot of money from you, but on the other hand, it can be used only in the case of a wide subject. For example, it will be ideal if you have an informational news public or a humorous group. That is a topic that everyone may like.
This method is well suited for the regional promotion of any services. The main thing is to pick up good accounts with an indication of the place of residence and with a lot of friends.
Efficiency
The last method is inviting from group to group. It is believed that this option is the most effective. It can bring to your public up to a thousand active participants per day. But for this you have to invest.
To send invitations, you need to find groups with a similar theme or affiliate public. Direct competitors will definitely not help you, but colleagues with a similar topic are likely to agree. But for everything to go smoothly, they will have to pay.
You need to understand that there are many people who are looking for the answer to the question of how to do VKontakte inviting. But those who can help are many times less. Hence there is some competition, and, accordingly, the high cost of advertising.
First you need to find a suitable group that agrees to help. Usually the chance is 1 to 20. By the way, almost everywhere the cost is calculated according to already established criteria:
- Price for the total number of guests.
- Price per thousand invited.
- Work for a day.
Benefits
As in everything, such an instrument has its own strengths and weaknesses. Among the advantages, it can be distinguished that inviting allows you to work with your target audience, and accordingly increase the conversion of a service or product.
There is an option to select target audience according to some criteria: you can set gender, age or location. Also, with the help of invitations you can easily get an active community. If someone is not interested, they will simply reject the invite. The rest are sure to join the group and can become active participants in it.
And finally, this is a very effective way of promotion, since a significant increase can be made in a day.
disadvantages
Inviting is a risky business. Firstly, it has its limitations. For example, one user can send items to 40 users within 8 hours. That is, it is better to monitor this limit all the time and not exceed it.
Secondly, if the group carries out too active invites, you may be banned. For this, it is advisable to use basic security measures.
Nevertheless, the SMM tool is considered not quite legal, which means that you can be punished for its use. All your work can easily go down the drain.
What do you need to know?
So, when we understand how to do inviting, it remains to deal with some details. Remember that only an administrator can invite. The average user only “tells friends” about the community. For mass mailing you need to have rights. Accordingly, if you use the services of near-topic publics, you will have to give access to administration.
There is a simplified inviting option. This is the method that is most often used for events. For example, you are a group that provides certain services and conducts an orientation lesson. You can create a simplified invitation for group members on the subject of the event.
It is important to understand that mailing can be carried out from the public itself or from a specific person. Watch for this.
Auxiliary software
Inviting programs can attract users to both groups and events. The latter option is more common because it is implemented through simplified invitations.
Inviter is a software whose main purpose is to send invites to events. It has a simple functional and intuitive interface. The speed is fast, there are options for targeting. Built in the program and the popular anti-captcha. Inviter is paid, but the first 3 days you can try it for free.
You can enter a group using VkInviter. This service is equipped with simple and intuitive settings. Thanks to the program, you can parse, add and invite users. These three main functions will be available to you for a one-time payment of $ 35.
There are many similar services. It is enough to choose individually convenient and simple for yourself. Then it will not be a pity to spend money on its purchase.