Probably each of you dreams of becoming super popular. But how to realize their dream, many people do not know. Let's try to figure out such a difficult situation. To do this, we have to make an advertisement for ourselves, which today is easiest to create in popular social networks. networks. One of these networks is VKontakte. Here we will carry out an advertising campaign, and various thematic groups will help us in this.
If you want to engage in promotion, you need to know what VKontakte PR is. Let's find out, and also understand the very concept of "PR".
What is PR
In order to gain popularity among network users, you and I need to do PR. Let's find out what it is, and also understand some of the intricacies of PR from the real world.
PR is a variety of advertising strategies used to increase the recognition of a company or person. This concept also has a second meaning: the actions of people or companies that provide advertising services to someone. The term "PR" is derived from the English words Public Relation, which means "public relations." In everyday life, it is customary to use the abbreviation PR, which reads as "PR".
There are several types of PR:
- White - creates a positive image of the advertised object. The truthful information that benefits a particular brand is useful here. You can also trick a little, embellish.
- Black - forms a negative image for competitors of any company. This type of PR is carried out due to false information about the company. Interestingly, such advertising can be beneficial. Useful black PR for scandalous "stars".
- Gray - the formation of a negative image of the company due to consumer reviews. In this case, only true facts are needed. It is interesting that among the total mass of reviews there may be positive ones, but there are very few of them.
What kind of PR to use, only you can choose. But white PR is the most harmless and enjoyable way to advertise your services.
With the term "PR" we figured out. Now we need to find out what VKontakte PR is.
PR and social networks
To date, social. Networks are very popular, so it’s so profitable to advertise your products and services here. We will consider various ways of promotion (increase in popularity) on the example of the VKontakte website, since it takes first place in Russia among similar projects. To implement our plans, we will create a PR campaign for your group in this network.
By the way, a PR campaign is a whole range of different actions aimed at promoting your project. If we talk about social. networks, then this procedure can be aimed at advertising:
- your personal page;
- your group or public.
The increase in the popularity of your product in the social. the network is due to the wrapping (increase in quantity):
Types of PR "VKontakte"
You already know what VKontakte PR is. Now consider its types. PR on the VKontakte website can be divided into various types and categories.
I. In terms of action:
1. Mutual PR.
In this situation, two different companies must create mutual advertising and positive reviews.
2. One-way PR.
The advertised brand is promoted by its own owners or with the involvement of PR agents.
II. According to the materials and methods used:
1. Using photos.
It is necessary to create albums in which photos of the promoted product are placed, as well as links to pages with information about this product.
2. Using a variety of types of content.
It requires the creation of special texts, multimedia materials, all kinds of games related to the subject of the advertised object. The main thing here is to allow users to discuss and quote posted content.
3. Using groups and public pages.
It is necessary to create a group filled with interesting materials, and then recruit people who will benefit from this topic.
4. Using gifts.
You need to come up with virtual gifts distributed as bonuses or discounts.
III. On capital investment:
- Paid PR implies that you need to pay a PR manager and wait for the results. It is important to correctly explain to the contractor what goals you want to achieve.
- Free PR “VKontakte” keeps your savings safe and sound, but you will need to make some efforts to increase attendance of your group. Please note that your own strengths and capabilities are also capital!
IV. By work automation:
- The use of a variety of programs for promotion.
- Your own actions on group PR.
- Placement of advertisements.
- Using the so-called seeding, i.e. placing links to your group in places with the target audience.
The best option for the development of events will be the use of several methods of promotion in the complex.
Some important points in the promotion of groups
To the question of what is VKontakte PR, you and I answered. Next, you need to understand what is most important when promoting groups.
Before you start promoting your project, plan your actions well. Then you can create a community and fill it with useful information, which should be as much as possible. Note! Of particular importance is the design of the group, which must be considered carefully. Now you can invite people, as well as communicate with them and provide support. It is important to pay a lot of attention to your subscribers: to answer questions and comments, to fulfill the requests received. In addition, you need to regularly fill your community with fresh news.
It will be very interesting for your subscribers to take part in various surveys, contests, open questions.
Program for PR groups "VKontakte"
Let's consider some ways of promoting VKontakte groups in more detail.
With a variety of programs and applications, you can quickly and easily promote your group. You customize this tool as you need. Now you can go about your business and occasionally watch the work of your new automated assistant. And he will spin the group for you. Already interested? Let's look at smart programs in more detail!
The most famous and popular program is Viking Botovod. Let's see what she can do. This application allows you to:
- Invite many users to friends and then to a group.
- Carry out likes.
- Reply to messages.
- Publish new articles and notes.
It is important that all this happens automatically. In addition, you can choose the version of the program that is right for you. There are two versions of this program:
- Lite is free.
- Pro - paid, advanced.
How to independently and free to promote a group
Let’s now talk about how to independently make a free PR group “VKontakte”. There are many methods for this. For example, you can post a link to your group in communities of similar subjects or even write about the administration of this community about your project. In addition, you can negotiate with the administrators of such groups about mutual PR. But mutual praise is best done when you have accumulated 500 subscribers or more!
By inviting people to your group, you can also promote it. VKontakte is allowed to send a maximum of 40 invitations per day from one page, so for more efficiency you can create several accounts. Please note that in the public page you can “Tell Friends” about your project, but there is no invitation service!
When engaging in the PR of your group, constantly monitor its statistics. You must have a sufficient number of active users. You must constantly receive feedback from people on posted notes. There should be a lot of various notes, comments, discussions. If all this is not there, then your group is not alive. The VKontakte moderators will immediately understand that you were automatically promoting and block your brainchild.
Internet resources for PR "VKontakte"
There are many sites on the World Wide Web with which you can promote your group. For example, the Snebes.ru service offers free PR for VKontakte groups, as well as wrapping up hearts, etc. It is alarming that here they ask to enter the page ID. In this way, craftsmen can easily crack you.
Consider other sites for promotion:
- On the sites Vklid.ru, ForumOk and the like, you can buy many active subscribers. If you do not have money to buy, you can earn it by performing a variety of tasks on such content exchanges.
- Order tasks on promotion to users of a resource like Wmmail.ru.
- Find VKontakte users offering PR for a certain number of votes (VK virtual currency).
- Contact the PR agencies.
We wish you good luck in the promotion!