Currently, an increasing number of organizations are seeking to attract new customers using a marketing element such as advertising. It is noteworthy that, in addition to advertisements in newspapers and clips on television, there are other types of dissemination of information about the offered goods and services. For example, leaflet. This is one of the elements of print advertising. It is usually used for various campaigns, the purpose of which is to attract consumers and investors. Depending on the task and goals pursued by the organization’s management, a flyer and a booklet can be used as an advertising element. Leaflet is the third type of print advertising. It is about this type that will be discussed in this article.
By mail
First, consider what a leaflet is. This is a type of printed product that is designed specifically for mailing. Therefore, its width and length should not exceed similar parameters of the envelope. Or the leaflet should have a structure that allows it to be folded without problems for subsequent shipment. That is why in printing for the printing of this type of advertising products, the use of A4 format is considered ideal. An leaflet whose dimensions correspond to the length and width of such a sheet of paper can be provided with several folds parallel to each other. The ability to fold easily is the first and foremost characteristic for products intended for mailing.
Etymology of the term
The meaning of the word "leaflet" is rooted in the Old English language. The basis of this term is the transcription of the concept of leaf. Translated, this word means "leaf of a tree", "plant". In the 15th century, this term had another interpretation: “thin metal plate”. Mostly the word leaf was used to characterize gold. Gradually, this interpretation began to be used only in narrow circles. The “thin sheet of gold” has been replaced by the meaning “page of the printed publication”. Although it was used only in phrases, the meaning of which was to “turn the page”. With the beginning of the printing era (1867), the term leaflet appeared in the publishing industry, which denoted a certain type of printed product. The meaning of this concept has been preserved to this day.
Available varieties
Leaflet is a type of printing product that can be made in various variations. It all depends on the budget and the objectives pursued by the contracting organization. So, for example, for promotions, you can use leaflets, printed both in black and white, and in color. In addition, the type of paper used is different. The material for creating this type of product may vary in density, color and texture. Leaflet is one of the massive types of advertising. Therefore, it is not entirely advisable to lay a large budget in its creation. Leaflets come with punching, perforation and ordinary. The first category is products, the external contour of which is shaped figured. The second type is intended for a leaflet, in which a separate part of it must be torn off (profile, discount coupon, etc.).
Appearance
We should also talk about the appearance of the products. The leaflet is a sheet printed on both sides. Of course, the color scheme is chosen predominantly contrasting and colorful. The leaflet, as a rule, has several folds - folds. Thanks to them, an advertising product can be folded in various ways: accordion, cut in half, S-shaped, deltoid, or other method. The number of folds can be from one to infinity. The folds give the leaflet a striking personality.
It is noteworthy that advertising products in this category have one special characteristic that distinguishes it from a number of analogues: it does not contain any kind of fastening elements (springs, staples, paper clips, glue).
Purpose and necessary parameters
As already mentioned, the leaflet is designed for mass mailing. Its characteristic features are compactness and at the same time informational content. To attract more customers, this type of printing product should include several important components. The first is the visual series. If the leaflet is made without accents that can attract the attention of the reader, it is not useful. The second mandatory component is the material in which you can find out all the necessary information about the action, goods or services advertised by the company. The last item should be contact information: telephones, website, e-mail, address, etc. If you harmoniously mix such “ingredients” as inexpensive printing, excellent appearance and information content, you get a leaflet, which is an indispensable attribute of an advertising campaign of any organization , which sees the goals of conquering the market and maximizing customer acquisition.
The widest scope of leaflets is considered medicine. Information on drugs, a description of services and treatment methods, the location of the institution and other information is conveniently placed on sheet A4 and visually easily perceived by the public.