Manufacturers of any goods and services seek to get as much profit as possible from their activities. For this, sometimes entire marketing teams work. And any of them will say that without appropriate advertising, effective promotion of goods on the market is impossible. But how to make advertising right? It is worth taking at least one wrong step, and instead of the expected profit there will be only losses.
There is a certain technology for creating effective advertising. It was developed based on the experience of the world's largest companies. Well-known advertising professionals (Jack Trout, L. Rice, L. Ron Hubbard) worked on it. Thanks to this technology, everyone can easily understand how to advertise services and goods and make profit from it.
The first thing to remember: one advertising message, layout, etc. should talk about only one service, product. Otherwise, the consumer is lost, not knowing what to look for. Very often in newspapers you can see an announcement of a company that it produces, for example, tables, chairs, cabinets, etc. In this case, the company, of course, will save money on advertising, but it will not be effective. All items can be combined into one group or one name, for example, office furniture.
The second is the headline. His task is to attract attention. It can be issued as follows:
- as an appeal to the target audience;
- as a question;
- in the form of an answer to a question.
The third. Must be present on the advertising layout image. Pictures always attract attention. If a product is advertised, then it is possible to depict it. The presence of a light source is very important. In this role, a flashlight, the sun, headlights, etc. can act. Reflecting from the painted object, the light enlivens and makes it even more attractive. If you’re thinking how to make your ads vibrant and visible, be sure to use this tip.
Fourth - be sure to indicate the place and time. It rarely happens that a person sees an advertisement and immediately goes to buy a product. Most often, for some reason, the purchase is delayed. How to make an advertisement for a product so that a person remembers it at the right time? You must specify the address of the company or store. It should be noticeable and easy to remember. If any action (sale, discounts) takes place during this period, then a specific time must be indicated. You can also specify discount sizes or the price of the cheapest product.
Fifth - simple and understandable words. Complicated terms, as a rule, no one reads and, especially, does not remember. Therefore, there is absolutely no need to prescribe them.
Sixth, you must specify how quickly and simply to buy a product or service. To do this, just specify the phone number. In order for a person to make a decision as quickly as possible, usually they write next to the number: call right now; call faster etc.
How to make advertising interesting for a wide range of customers? For this, surveys and surveys of potential customers are conducted. As a result, the main problems and questions arising in connection with the product of interest to us should be formulated. Thus, a so-called button is created. Her task is to attract attention. It may look something like this: “Can't you clean the stains from your favorite carpet? Buy a new remedy ... And such problems will no longer affect you! ”
After creating an advertising layout, it must be tested on the target audience. After viewing it, ask the following questions: what is this advertisement about, is it interested in what can be changed, removed, added?
If the respondents answered the questions satisfactorily, then everything is done correctly, and now you know how to make an income-generating advertisement.