Cars flooded our cities. Some brands are very famous and easily recognizable by the emblem, and some, due to their high cost, are not common. Modern automotive brands have their own badge, and always with their own, sometimes deep history. Consider the history of the origin of different brands of cars and their emblems. Let's start with those cars that are more common on Russian roads than others.
Renault
The young and talented Louis Renault created his first car at the age of 21, and then, together with his brothers, organized a car company. Initially, the emblem of their car consisted of the initials of three brothers. During the First World War, car production faded into the background - France needed tanks. And at this time, the logo underwent changes - it was in the form of a tank. And the modern form of the logo, which is called the diamond and the trace of the tank, was formed already in 1925. Initially, the color scheme of the logo was yellow, which is rare for car brands.
BMW
Many car brands are well-known due to the quality and chic of the lineup. One of them is the German concern BMW. The history of this brand began with the production of aircraft engines. Initially, the propeller was depicted on the company logo, although it was highly stylized. The circle from the propeller was divided into 4 quarters, two sectors were made in sky blue, and two more were silver-white. These colors correspond to the design of the flag of Bavaria. The logo turned out to be simple, but well remembered, and has not undergone any special changes to this day.
Mercedes Benz
Many car brands have catchy emblems. So, the Mercedes brand name in the form of a three-beam star was patented back in 1901. It is noteworthy that in this case the logo appeared much earlier than the era of cars in general. A three-pointed star is a symbol that the company's engines can be used equally effectively in heaven, earth and water. Initially, the star became a sign that the founder of the company, Gottlieb Daimler, indicated in the letter to his wife the location of his new home.
Chevrolet
Many car brands have weird logos whose origins are hard to understand. The Bow Tie is the Chevrolet badge. The idea to use it as an emblem for cars originated with Louis Chevrolet in a hotel in Paris, when he saw a similar pattern on the wallpaper. His wife claims that the logo appeared after Louis saw this in a newspaper ad.
Toyota, Subaru, Mitsubishi
As we said, many car brands have a rich history. The logo of the popular Toyota car appeared as a result of a contest announced by the founder of the automobile brand, Kiichiro Toyoda. The winning logo was a Katakana letter in a design that could convey the speed of the car. The emblem itself was created in 1989. Toyota cars are easy to recognize by three ovals, two of which are perpendicular.
It is noteworthy that this logo is not just a set of elements, it is a whole philosophy, which is generally characteristic of Japan. For example, ovals in the center indicate a strong relationship between customers and the company itself. The background space carries the idea of global brand promotion in the world and its huge potential. Now the Toyota badge has a voluminous design. So we can safely say that the Japanese know a lot about logos and their philosophy and sacred meaning.
World automobile brands from Japan pay great attention to every detail, including the logo. As we have said, for them it is not just a symbol, but a whole philosophy. The name Subaru refers to the Japanese name for the center of stars in the constellation Taurus. And these six stars on the logo are six Japanese companies that merged into a single Subaru concert.
The name Mitsubishi also has a hidden meaning, since in Japanese the word means water chestnut - a diamond-shaped diamond. And in the official translation, Mitsubishi is three diamonds.
Ferrari
This car brand sells premium urban sports cars. After the First World War, all of Europe sought to improve the situation in the automotive market. And it was decided to do this through sports teams that could demonstrate the quality of a particular car. Alfa Romeo had its own team, whose pilot was Enzo Ferrari. Participating in races, he gets acquainted with Count Enrico Baraka. A prancing stallion flaunted on his family coat of arms . And it was he who became the prototype of the Ferrari brand logo, which was invented much later. It symbolizes the creak of brakes, luxury, the roar of engines and speed. Enzo only added to the badge with a horizontally arranged elongated tricolor of Italy and a canary background, which focuses on the flag of the Italian homeland, the city of Modena.
Lynk and co
The number of cars, as well as the number of brands, is constantly growing. So, a new automobile brand was launched by the Chinese company Geely. The new car brand is called Lynk and Co. The car will become an intermediate model between Geely and Volvo. True, it is not yet clear what the emblem of this car will be. It is only clear that the crossover will not be like neither the Volvo nor the Geely.
Hyundai, Ford and Fiat
In most cases, car brands do not come up with any special logos. They focus on the initial letter of the name of the car itself, or the name of its creator. For example, Hyundai has the simplest icon in the form of the letter H, which is extended elongated.
The Ford American car logo immortalized the name of the creator of the brand. True, this logo has undergone many changes before it became just an oval with the brand name.
FIAT stands for the name of an automobile factory located in Turin: Fabbrica Italiana Automobili Torino. But this word also has a translation from the Latin language - “let it be”, however, it is used mainly in church life.
Unusual solutions: Peugeot and Skoda
To stand out from a number of analogues, it is not enough to change the engine size or upholstery with innovative materials. Any car is striking precisely in appearance. Some well-known automobile brands choose non-standard design options for their logos. For example, a Czech concert complements its cars with a logo in the form of a winged arrow, the origin of which is unknown. It is noteworthy that the design of the emblem was originally a stylized head of an Indian in a headdress with feathers. Then there was only an arrow with five feathers. In 1994, a laurel wreath appeared on a special version of the logo, which acted as a symbol of the traditions of the Czech company.
The founders of the Peugeot brand, brothers Jules and Emil Peugeot, sought to make their company logo special and easily recognizable. To this end, they turned to the engraver, who invented the emblem in the form of a lion. It is noteworthy that the company produced not only cars, but also saws, cutting tools, and all of them were decorated with a lion symbol. Note that the image of the lion was constantly changing: at first it was majestic and walked along the arrow, then it was in the form of one head turned to the left. Then the lion changed his hair, became muscular, supplemented by an arrow. To date, the Peugeot car is produced with the emblem in the form of a lion in armor, which is located in a yellow frame on a blue background.
Audi
Each car has its own zest, which emphasizes the perfection, aesthetics and elegance of the vehicle. The best car brands pay close attention to both technical specifications and the design of their vehicles. Audi is easily recognizable in four circles. The emblem looks very stylish, despite all its simplicity. The name itself is a translation of the name of the founder of the automobile company August Hohr in Latin. It turned out Audi. And already in 1932, an emblem appeared in the form of 4 rings interconnected.
Volkwagen
Today we know the logo of this company as the letters “W” and “V” combined into a monogram. But there was a time when the emblem was a stylization in the form of a swastika, which was subsequently inverted. Instead of a black background, blue began to be used. The logo itself looks very stylish, which against the background of modern cars is harmonious and beautiful.
Alfa romeo
Automotive brands in the world often have a very diverse history of origin. The Italian company Alfa Romeo chose a red cross as a logo on a white background. It was originally used as an image on the coat of arms of Milan, and then was borrowed for a car. The second part of the logo depicts a snake devouring a person: this is an exact copy of the coat of arms of the Visconti dynasty. Today, these cars are rare on the streets.
Chery, Citroen and Mazda
We combined these cars in one group because of the similarity of their emblems. The similarity is manifested in apparent linear simplicity. So, Chery has two letters C, which on both sides surround the letter A. In fact, this is an abbreviation of Chery Automobile Corporation.
The Citroen has a herringbone logo, but it's actually a schematic representation of the teeth of a chevron wheel. It was not chosen by chance, since the French brand began with the production of precisely these components.
Mazda has always had a logo in the form of the letter M, as well as the emblem of the coat of arms of the city of Hiroshima. But over time, he changed, taking a vertical composition. Already in the 1990s, the logo has changed, now it is a circle symbolizing the sun. In 1997, the logo was stylized further, and it was already designed in the form of an owl. A new emblem has taken root, but, in addition to the image of an owl, many see a tulip.
Thus, modern automotive brands are pleased not only with high-quality vehicles, but also with a stylish design. And the style is expressed primarily in the details, and there are many of them. The emblem is a brand feature, therefore, every car brand that appreciates itself pays close attention to its design and development.