It is impossible to imagine today's life without advertising. This is the main part of the marketing system, without which no world-famous company could achieve sales growth and fame. To increase the competitiveness of their products, any producer today needs advertising, regardless of the field of activity: from a small company stamping plastic dishes, to giant concerns that produce airliners and motor ships. And if the company needs publicity, the surest way to declare itself is to create paper ads. This includes various flyers, flyers, magazines, ads in the media. This article will discuss what a brochure is, how to create it yourself at home.
A bit of history
For the first time, such a non-periodical publication appeared around the 18th century in France and was a small booklet without a thick cover. Due to the political situation prevailing in those days, polygraphy developed by leaps and bounds, because it was then that there was a need for mass circulation of campaign literature, which would attract the customer both in cost and quality. And such a printing invention was a little book with a volume of 6 to 48 pages, connected with staples, screw wires or special threads for weaving. The very word "brochure" in translation from French means "stitching", which, in principle, perfectly characterizes the appearance of the thematic publication.
Use today
What is a brochure today? If at the time of its appearance the brochure was used solely for campaigning, today today to a greater extent this printing unit is used as an advertisement. However, in the period of political races before the elections, it is again used for the same purpose as the very first editions, namely to attract the interest of the masses to this or that leader and idea. All the same need to save money has led to the fact that the brochure today can also be a textbook, price list with prices, scientific work or even an accounting report.
How to make a brochure
Before you begin development, you must determine the purpose for which this mini-book is created. Indeed, to a greater extent the design of this printing unit depends precisely on its purpose. The offer brochure should be made in such a way that at first glance the potential client can evaluate the full benefit of acquiring the product indicated in the advertisement. Advertising printing should match the corporate colors of the company. What does it mean? Each of us drew attention to the fact that banks and supermarkets distribute advertising booklets designed in the same style as the premises of these institutions. This is not a coincidence at all, because this is how the visual memory is activated, thanks to which information is perceived faster and better remembered.
In addition to the color scheme, it is also necessary to determine the format of the brochure and the method of attaching pages. It is believed that the most affordable binding is paper clips or plastic brochures. However, the simplest version of this publication does not imply any fasteners at all. It is printed on A4 sheets and then folded 3 or 4 times with an accordion.
How to create a layout
What is a brochure - it’s already clear, but how to make it yourself? At home, you can only create the most primitive kind of brochure without stapled or stapled pages. But often, in order to advertise something, just such an option is quite enough. So, you have to work in the program Word. When creating a new document in the proposed list of templates, you must select a brochure. Depending on the version of the program, several design options will be offered. Further, the matter remains small: just insert your text, pictures and other pre-prepared elements, run the document in print. It is worth noting that here, as nowhere else, the skill of working with pictures will be useful, in particular, with their placement relative to the text.
What is a brochure, everyone knows. And now, many of those who have read this article will be able to create their own advertising without resorting to the services of printing companies, which will greatly save the budget at the initial stage of business development.