Bean Boozled - sweets, the taste of which makes them fade from the finest pleasure and squeamish shyly. Is such a combination possible? Is the smell and taste of dirty socks in sweets attracted the attention of experienced confectioners? What for?
Bean Boozled - realization of a magical dream from the world of magic and witchcraft
Marketing research by pastry chefs led to the wizard Harry Potter. For twenty years, interest in the works of Joan Rowling not only does not wane, but only grows. The inner world of the distant mystical Hogwarts (the school of sorcerers and magicians) is interesting in all its details: reproducing them for real everyday life is a fun and mythical holiday.
Bean Boozled - sweets of the famous since 1869 confectionery factory Jelly Belly. This is a family business that gave the world "chewing beans", first without fillers and glazes, then with fillings and chocolate. The uniqueness of the product lies in the fact that each bean is marked with the Jelly Belly company mark.
These original delicious chewing beans "grow" around the world: they are admired, they are stuffed into the mouth with handfuls, they fall asleep and wake up with them, they are eaten for breakfast and dinner, they grow up with them, they walk, have fun, they scare them, watch them swallow, are laughing.
But Bean Boozled are sweets that are tasted with care. Emotions go wild: glee, when the taste is traditional, sweet, and, conversely, squeamishness and indignation, when the fillings of chewing beans stink of rotten eggs, vomiting, baby diapers, sweet hay, ear wax, centipedes, rotten eggs, sour milk, blue cheese.
Bean Boozled - sweets invented by developers based on chewing marmalade Jelly Belly
The assortment of chewing beans was developed by the company gradually. Bean-shaped lollipops had traditional tastes: berry, mint, citrus, vanilla, fruit. Jelly Belly chewing beans at first were without a soft filler, just with the addition of juice flavors in marmalade. The appearance of the filling became an interesting confectionery improvisation, and over time, these beans became a permanent option in the company's assortment.
One of the unusual hits was the taste of popcorn with butter. The natural desire of any buyer was and always will be the opportunity to try a mix of tastes and aromas. Prefabricated packaging from 34 to 360 grams satisfy various needs and possibilities.
Jokes of the World of Sweets offered by Jelly Belly
Marketers of the company noticed the unquenchable interest of teenagers (and not only them) in the attributes of the "world of wizards and sorcerers", carefully thought out first by the author Harry Potter, writer Joan Rowling, and then reproduced to the smallest detail by directors of the same name in fantasy style films.
In the mystical shop "World of Sweets" (invented by Joan Rowling), students and teachers of Hogwarts not only bought confectionery, beer, etc., but also talked, discussing the latest news, listening, peeping, exchanging impressions. Cool (not quite traditional) tastes of sweets were the subject of friendly ridicule and evil sarcasm - observers were interested in the reaction to an unusual taste.
The company in 2008 realized the unusual ideas of marketers and was not mistaken. The “funny” Bean Boozled sweets, disguised as ordinary ones, caused an explosion of genuine interest among both teenagers and adult fans. Since 2009, unusual tastes have partially changed: new flavors were introduced, something was completely abolished, and something was somewhat smoothed out.
Tastes of candies Bean Boozled
The manufacturers' modern fantasies have provided the following set of alternative tastes:
- the taste of canned dog is the second number for chocolate pudding ;
- skunk aroma - to the aroma of ordinary licorice;
- rotten egg - to popcorn with butter;
- centipede (millipede) - the second number to blueberries;
- earwax - to juicy fragrant pear;
- baby diapers - for sweet coconut;
- vomiting - to a delicate peach;
- spoiled (moldy) cheese - to the caramel taste;
- the aroma of fresh pencil shavings - to a delicious banana;
- vigorous toothpaste - to the northern blueberry.
In appearance it is impossible to distinguish which candy has a real confectionery taste, and which one has a "nasty, fabulous". Well, if the first one fell into the hand is sweet, traditional, then from another of the same color you can only gently bite, try. And if vice versa?
How the Bean Boozled Chewing Bean Flavors Have Changed
In 2008, the first production of "cool" tastes was launched. The developed “first generation” flavors were: skunk, rotten eggs, ear wax, baby diaper, pencil shavings, toothpaste, vomit, spoiled cheese, black pepper.
In 2009, canned dog food and the taste of a centipede were added, the aromas of earwax and black pepper were removed.
In 2013, the aromas of smelly socks and fresh hay were added.
In 2016, new ones were created: rotten fish and sour (spoiled) milk. The skunk flavor is less often added to the mix.
Where can I buy Jelly Belly sweets?
Representative offices are registered in almost all countries. You can buy Bean Boozled sweets in Moscow not only in large confectionery stores selling well-known brands, but also in the network segment and in convenience stores. It is easiest and cheaper to make purchases through online delivery. Prices - from three hundred to three thousand rubles, depending on weight and assortment, there are sweets with a game (roulette), there are glasses that give out chewing bean after an impact. Bean Boozled sweets in St. Petersburg are often ordered by a group of buyers living nearby, or by a group by prior arrangement via the Internet. So it turns out much cheaper.
Traditional retail gladly offers the entire assortment of sweets by Jelly Belly, as the product is sold for twelve months.