David Ogilvy, the famous founder of the Ogilvy & Mather advertising agency, is a professional author of advertising and presentation texts, one of the most successful advertisers of the 20th century. Advertising market research professionals acknowledge that he is the “father of advertising”, since his ability to present goods to the public in an easy way, while developing a cliche for the development of all advertising, is unique. In 1962, the famous Time magazine named Ogilvy "the most sought-after wizard in the modern advertising industry."
David Ogilvy: biography and the beginning of the path in advertising
The future "father of advertising" was born on June 23, 1911 near London and was the youngest, fifth child in the family. From early childhood, David was preoccupied with the problem of earning. But parents thought that the young man needed to study. David Ogilvy did not have a higher education. In 1984, in response to a question from his young nephew about the need to study at a university, he gave several different points of view, giving the young man the right to choose. Society needs leaders - he believed and argued that a successful career can be made without a diploma. He came to this conclusion, having learned a little from Edinburgh and Oxford, but soon began to work and abandoned the idea of getting an education.
In the 20th century, advertising was extremely popular. Gradually, advertising became one of the leading ways to conquer sales markets. However, the advertising industry, like many other industries, needed to be managed, ideas were needed, it was necessary to be an outgoing, talented organizer, to be able to subtly feel the consumer, to know what society wants, what it pays attention to, what it “breathes”. Out of hundreds of thousands of people in the advertising industry, not many specialists had the ability to present the right product. Already elderly David Ogilvy self-critically described his entry into the advertising industry: he was unemployed, without experience, without education, already at a decent age, did not know anything about marketing and had no idea how to write advertising texts. But there was an agency that took a chance and hired him.
Advertising career
And after three years, David Ogilvy knew almost everything about advertising, he became the world's most famous author of advertising texts, an advertising agent and manager. Today, his ideas still determine the course of one of the largest advertising agencies in the world, and also influence the formation of new generations of advertisers. David Ogilvy’s advertisement was not only simple in content, but also became part of the culture and set models for the future. He was able to intuitively find the best methods of selling products. His services began to be valued very dearly, and any advertiser could envy his career.
What should be the person doing successful advertising?
According to David Ogilvy, whose biography is related to advertising, for success in this field of activity it is necessary to have such qualities as self-criticism, leadership skills, analytical mindset, creativity. It was this set that helped David Ogilvy make a career in this industry. Life experience and natural writing talent not only pushed him into the advertising business, but also encouraged him to write advertising texts. In fact, he became the first famous professional copywriter. David Ogilvy understood advertising much more than others and was able to find details that make it successful and promising.
Ogilvy & Mather and her clients
In 1948, David Ogilvy opened the agency Hewitt, Ogilvy, Benson & Mather. The agency does not have a single client at the time of opening and consists of a couple of people. However, in just a couple of years, the company has become a recognized leader in the advertising services market. The agency’s annual turnover was more than ten billion dollars, and the head of the company was recognized as America’s greatest copywriter. The Ogilvy & Mather advertising agency was created on professional principles that fully reflected the life experience, vision and ideas of David Ogilvy himself. He was a born seller, he understood that advertising should primarily sell, and he knew many tricks and tricks to increase sales. In a fairly short time, David Ogilvy took a strong place in the advertising industry. Among the clients of Ogilvy & Mather in different years there were such companies as Schweppes, Rolls Royce, DHL, Coca Cola Company, IBM, The New York Times, Adidas and many others.
Guide to the Ogilvy World of Advertising
The great advertiser outlined all his knowledge, the entire fund of advice on advertising and its successful creation in his writings, which were included in the golden fund of world advertology and American culture. With the help of many tips from David Ogilvy, the product was not only sold, but also became fashionable and popular. The most valuable and important for any novice advertiser, copywriter, is the book "Revelations of an advertising agent." This work has been translated into 14 languages of the world; its combined circulation is more than a million copies.
Today, every novice advertiser should read this book at the start of his career in the profession. Ogilvy in it reveals the secrets of the advertising world, makes it clear how to win customers, talks about the difference between a good selling text. The book will also help those who have not completely decided who he wants to be in this life to understand whether the advertising profession is suitable for them. David Ogilvy frankly talks about all the advantages and disadvantages of this profession.