A successful top manager who became famous for speaking out against the dominance of retail chains when she tried to defend the interests of her company in the fight against the Dixy federal network. Elvira Agurbash worked in leadership positions in the fashion world and in the food sector, selling Mortadel sausage. At the same time, she managed to be a candidate for president of Russia and successfully marry her boss, the owner of a sausage empire.
early years
Elvira Agurbash was born on March 15, 1975 at the station Kumshagal of the Dzhambul region (now Zhambyl) of Kazakhstan. Born Elvira Kalmetovna Kassenova. It has Kazakh, Tatar and Russian roots. My father worked first as a driver, then in independent Kazakhstan he was engaged in agriculture. He grew up in a simple large family. Mom worked as a teacher in a kindergarten, later quit and began to do housework and raising children. Elvira’s grandfather, on the mother’s side, graduated from the Higher Party School under the Central Committee of the CPSU in Moscow, and held high positions in the region.
She spent her childhood years in Dzhambul. She studied at a specialized school, with in-depth study of the Russian language and literature. She loved to read, she especially liked the stories of Zoshchenko, Zamyatin's poems and poets of the Silver Age. The family lived modestly, constantly lacking money. Father took every opportunity to earn. In an interview where he talks about his biography, Elvira Agurbash says that he still remembers the calloused hands of his father, who returned after unloading the onions.
Moving to the Russian capital
After graduation, in order to get a good education, the girl went to Moscow. An attempt to enter the university failed. Elvira believes that she was approached biased in exams. But she was accepted to the law faculty of the Finance and Law Academy. A friend of my mother let her temporarily live with her.
There was not enough money for life in the Russian capital, and she was embarrassed to ask her parents. Therefore, she began to look for work on newspaper ads. The biography of Elvira Agurbash began in a trading company. She was received by a commercial agent selling ketchups, canned vegetables and other groceries. According to the working conditions, it was necessary to redeem samples. But since she did not have money, she left a passport as a pledge, took the products, and went to offer Moscow grocery stores.
First success
After graduating from the academy, she got a job at the Atominform Central Research Institute, where she worked on the development of laws governing the industry.
In the second half of the 2000s, she worked as the director of new opening brands at Mercury, a company that sells expensive clothing from famous fashion houses. When she called the company on an advertisement, she simply hoped to get a job on a 2/2 schedule (two working days, then two days off) in order to simultaneously look for vacancies that could provide professional and career growth.
However, Elvira Agurbash was lucky. After an hour-long interview, she was immediately taken to the top management of Mercury. She managed to save money for the company when opening new boutiques, providing high-quality and quick repair and installation of equipment. Organized successful sales of goods.
Change of profession
In 2013, she moved to work at the Mortadel meat processing plant. First, she held the position of head of marketing, then became a commercial director. In 2016, she was appointed First Vice President of Mortadel LLC, which is responsible for operations.
She gained all-Russian fame in the spring of 2017, when at a public hearing in the country's parliament she sharply criticized retail chains. The open conflict between the meat producer and retailers caused a wide public outcry.
An interview with a photo of Elvira Agurbash appeared in leading Russian publications. Interest was also fueled by press reports that during an examination in the sausage, the company found traces of human DNA. Later, the institute, the study of which was referred to by the media, said that it was a mistake.
Presidential candidate
In September 2017, she announced that she wants to run for the next presidential election. Nominated from the political party "Alliance of the Greens," however, it was not officially registered because it could not collect the necessary number of voter signatures in its support.
Elvira Agurbash says participating in the campaign has brought invaluable experience. She realized that a large number of citizens supported her point of view. And that they are not indifferent to the fate of the country. She herself only wanted the government to hear the opinion of people who are directly involved in production.
personal information
Very little is known about personal life in the biography of Elvira Agurbash. She was in a civil marriage, in which she gave birth to three children: a son and twin daughters. Elvira herself says that she dreamed of a wedding and formalizing the relationship, like any woman. For her, parents who had lived together for 47 years were always a good example. In addition, her husband wanted her to quit her job and do housework. All this led to their separation, Elvira took the children to her mother in Kazakhstan and began life anew.
In 2014, a new family appeared in the biography of Elvira Agurbash. Age (she was 39 years old) did not stop to find an enviable groom. She married Nikolai Agurbash, her boss and owner of Mortadel. It is noteworthy that the groom made an offer on the air of the state television channel NTV.