History of the company. Exide batteries: reviews as the main marketing tool

Exide Technologies is the largest transnational concern that produces batteries for a wide variety of human activities. The company's plants are located in Europe, the USA, India and Australia. Contrary to popular belief, far from the entire assortment of the company is automobile batteries - Exide is a very serious concern that produces batteries for construction and agricultural machinery, railway equipment, office and industrial uninterruptible power systems, as well as telecommunications and automation systems. Thanks to the interest in various markets, the company managed to become the largest producer in its field.

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Company History: The Beginning of the Way

Exide Technologies dates back to 1888, when V.V. Gibbs, having acquired patents from French inventor Clement Payne, founded the Electric Storage Battery Company. Mr. Gibbs immediately realized that in order for Exide batteries to conquer the market , feedback on them must always be positive. The company began to earn world fame two years later, when the first serious contract was concluded - ESBC batteries went to Philadelphia. After that, the young and daring manufacturer got the right to complete with batteries newfangled self-propelled trams. In general, outstanding quality has made Exide products recognizable. Even the US government wanted to buy batteries in order to equip their first submarines with them. In 1912, the manufacturer began to install Exide-batteries on the Cadillacs - this was a real technological breakthrough of its time. The thing is that before the invention of the starter battery, it was very difficult to start a car engine. The process itself was very dangerous and often led to injuries to the hands. In order to simplify and secure this process, Cadillac decided to install Exide starter batteries in the engines. Reviews of the new effective methodology have glorified the company around the world.

What's in a name?

As you have already noticed, Exide did not immediately get its sonorous name. At first it was called Electric Storage Battery Company. So where did the sonorous Exide come from? Few people know that electric cars appeared earlier than internal combustion engines. Some of these frisky horses could reach speeds of up to 40 km / h. At the end of the 19th century, this miracle of judo became very popular, but the trouble was that the batteries were rather weak. So our company decided to create a particularly powerful battery, which was later called Excellent Oxide, which abbreviated as Exide.

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Company History: New Horizons

In 1954, the management of the concern decided to split the production of batteries. So there were two independent units: automotive and industrial. This decision was dictated by the need to improve the service of these so different markets. The manufacturer has always tried to achieve perfect quality by releasing Exide batteries - customer reviews have always served as the main marketing tool for the company. But there is one more factor that holds Exide on top - the manufacturer has always collected batteries with the latest technology. This approach to production allowed the products of this company to participate in almost all of the most noticeable technical breakthroughs of the twentieth century. In 1969, the lunar lander module of the National Aerospace Agency used energy from a storage device developed by the Exide Technologies. The products have proven themselves so well that the government approved the use of Exide nickel-zinc batteries in all subsequent Apollo lunar missions.

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In 1987, General Battery Corporation was acquired, making the company's product line so wide that it could be used without exaggeration in every car in the United States.

NASCAR

Exide Technologies sponsors many racing events. The company is an official BMW Motorsport partner in the DTM series. In addition, Exide batteries are official NASCAR racing batteries, so the company has the exclusive right to use NASCAR in its product names.

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Company History: Today

In 1993, Exide began expanding into Europe. The creation of units in Europe began with the purchase of local industry giants - Jimala, Big Bateris, etc. The European consumer praised Exide batteries, the price of which was always very affordable, and the quality was perfect. In 2001, the company entered into an agreement with NASA to supply batteries for the new X-38 project. The X-38 crew return device was developed as a replacement for the obsolete Shuttle project. The mere fact that the company was admitted to such a serious project inspires respect, as long as they do not trust anyone on the safety of the ISS crew! Unfortunately, in 2002, the X-38 project was closed, because the special commission found it too costly. Thus, the only batteries that have passed space testing are Exide - batteries, which you can buy at a nearby store.

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Summary

The manufacturer, whose history goes back over a hundred years, involuntarily arouses respect. So long only a stable company with a clear strategy and a distinct personality can survive on the market ... At the moment, Exide Technologies is one of the three largest manufacturers of starter batteries in the USA and the second largest producer of battery in Europe in terms of supply. The recognition of this company brings quality that Exide batteries have consistently demonstrated for over a hundred years. The company's customer reviews serve as the most reliable recommendation: choose them, and you will not lose!


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