The concept of advertising is a special transfer of certain data for which the customer pays money. It should be convincing that the goods must be purchased, and the services or ideas should be used. The functions of providing advertising are carried out by various advertising companies using a variety of storage media.
The advertising market is a sector where demand and supply for the mentioned services are met. In this economic sector, consumers interact with advertisers, its producers and distributors. The object of their relationship is a product, service or information.
Advertisers are the manufacturer, seller of products, or the company that distributes the advertisement.
A producer is a person who brings information in the form in which it will be communicated to the public.
A distributor is an entity that delivers advertising in any way, by any means, in any form.
Consumers - these are the people who are focused on all the activities of the above companies.
The concept of advertising can also be defined as a way of communication; it is a method of marketing a product, acting as an intermediary between a producer and a consumer. Advertising is characterized as a process of convincing the buyer to purchase this particular product.
The concept of advertising suggests that its action is aimed at several groups of the population: children, adolescents, youth, middle-aged people, and elderly. Moreover, each product is designed for specific consumer groups. Therefore, manufacturers, releasing products, are developing a plan to attract buyers to purchase their goods. This strategy is engaged in marketing services. Advertising is designed to stimulate the sale of goods in a certain place, attracting the public, to interest the population in its acquisition.
Services for the sale of goods and represent the concept of advertising. It can be provided to the public in many ways. Information of this nature is published in newspapers, on television, on the Internet, and broadcasting. Now there are a lot of advertisements on the streets of the city, for this they use signs, posters, banners, billboards.
The state and its bodies can use social advertising (its concept, goals and functions are defined in the Law of the Russian Federation “On Advertising”).
This is information that is conveyed to an indefinite number of people by any means and means and is aimed at achieving charitable goals in the interests of the state.
Internet advertising has become very popular now. And it is no coincidence, because there is a social network in almost every home. It is able to convey information to a large number of users. The basic concepts of advertising in the Internet space:
- banner advertising - is placed on the site, has a link to the advertiser;
- contextual advertising is a type of advertising that is displayed on thematic sites and corresponds to the content of the page;
- search advertising, displayed in search results.
But it is difficult to say which method is the most effective. Each of them has its own characteristics and is aimed at achieving a certain result. In order to choose the right way of advertising, you need to study the characteristics, methods and goals of the concept in question.