Active users of the YouTube service often see this pattern in trends. Until 2016, he was known only in narrow circles and positioned himself as a rapper. Real fame came after creating your own channel, in particular a program called the Big Russian Boss Show. Only a few know whose identity is hiding under a loud pseudonym. Who is Big Russian Boss and what path did he go before becoming a famous person? Find out this and many other interesting facts from this article!
Who is Big Russian Boss?
The real face of this shocking character can cause amazement. The pretty Samara guy is completely different from the rude and eccentric gangster from Miami. After all, according to legend, Big Russian Boss started its criminal business there. Bright colors of fur coats, massive rings, a scarf on the head and an invariable crown - this image became quickly recognizable and attracted the attention of users on the Internet. Many wondered who Big Russian Boss was without makeup and where it came from. It's time to unveil the veil of secrecy and declassify this extraordinary personality! Fans and just lovers of his work expects a lot of interesting things!
Biography
Who is Big Russian Boss in real life? This is an ordinary young guy from Samara named Igor Lavrov. Very tall (203 cm) and, undoubtedly, an attractive guy with a wide friendly smile. His school friend Stas Konchenkov is still his stage colleague and took the pseudonym Young P&H, popularly known as Pimp or Pemp. They promoted their first songs through social networks. Interesting texts quickly pulled into quotes. The first popularity came after an interview on the Samara channel. It was there that Igor first appeared in the image of a drug dealer from Miami. He also changed his voice - a coarse bass was required for the new style.
Musical creativity
The first songs performed by the aspiring rapper were already unlike anything that the rest of the Russian performers in this genre had done before. These were compositions in content and style reminiscent of tracks of foreign African-American artists. A large number of obscene expressions only added to the songs of Russian color. Over time, his attitude to culture changed, the texts began to abound with various references and lost the status of “gangster music”.
YouTube
A big impetus to the development of creativity and popularization of the image was given by the famous video hosting. Igor did not just register a channel to post his tracks there. His goal was to promote his unique brand and reach a larger audience than public pages on social networks could provide him. Over time, his figure attracted the attention of colleagues, and he began to be invited to shoot joint videos. The guy quickly realized that, in addition to music, you can do a lot of interesting things that will attract even more public attention. After reviewing a large number of channels, he found the very gold mine that made him a star.
Own show
Long before Yuri Dud came to YouTube and began to remove his episodes from interviews, Igor and Stas made a similar kind of program. Naturally, the main point was in inviting famous rappers, video bloggers and just popular people at the moment. The interviews took place in a relaxing, friendly atmosphere, but the case was not without tricky questions. After the first release, it became clear what format Big Russian Boss would adhere to. He did not show his real face even during the filming. As a host, he sometimes behaved rudely and did not miss the chance to mock his guests. But all this was presented with humor. So no one left with a hurt face.
Like any other video blogger, he earned on advertising. Due to the fact that the issues lasted 30 minutes, he could do two or more integration. Each advertisement was played out and presented as a full-fledged short film with a plot. Thanks to this, viewers did not react so sharply to the imposed product. The audience grew rapidly, for a relatively young channel the number of subscribers of 2.7 million people is a very good indicator.
What is unique?
To create an image and intrigue the audience was a competent move. After the first appearance in public, everyone began to wonder: “Who is Big Russian Boss?” Everyone wanted to see the real face of the artist. Of course, it was not possible to hide their identity for a long time - too many fans from Samara had an odious gangster. Photos of Igor and Stas began to appear on the Web, but this did not stop them from quickly becoming one of the most popular personalities on the Internet.
Despite the fact that the leading role in the tandem went to Lavrov, his partner had a huge number of fans. Fans love Pimp. While the Boss is conducting an interview, he sits quietly in a corner on a chair and occasionally voices his thoughts. At the same time, his face is hidden under a balaclava, and sayings are quickly parsed into quotes. The show became very popular, but Igor did not give up his musical career. Often he releases new videos and sings a duet with famous artists and other video bloggers.