RYTP, or Russian YouTube Poop, is a Russified version of YouTube Poop. For the Germans, for example, this genre is called YouTube Kacke, and for the Spaniards - YouTube Poop Hispano. To create RYTP clips, mainly Russian video is used. In other words, RYTP is a form of art whose purpose is to make the audience laugh.
The YouTube Poop genre originated in America. Who exactly belongs to the idea of ​​creating RYTP is not known for certain.
Varieties of RYTP. What is a “subconscious virus"?
Music, entertainment video clips are assigned the same abbreviation - RYTP, but marked Music video. RYTP music videos are made as follows: the performer “cuts” funny frames from videos published on the Internet in such a way that the “cut” matches the sound design of the clip, and the characters, if they open their mouths to get into the soundtrack text.
RYTP storyline videos are the most popular entertainment genre. Here, all events develop strictly according to the plot.
Some experts believe that such RYTPs, such as Smeshariki, are by far the most popular infotainment video clips.
In parallel with the carriers of humor and cultural information, at least two more “subspecies” of this genre are developing - a parody and advertising. A certain group of researchers calls the second subtype of RYTP video nothing more than a “subconscious virus." We are talking about the so-called memes.
The value of memes from the point of view of scientists
Some scientists compare memes with human genes. If genes are able to influence the chemical reactions that occur in the body of each individual, then memes affect human memory, feelings and thoughts. For example, experts rank the initial sounds of Beethoven’s fifth symphony as the most “tenacious” of them.
Memes are present in history, philosophy, science, culture, economics, art, marketing ... Memes are the names of well-known brands: Coca-Cola advertising sign, for example, is associated with the consumer's ability to freshen up, and McDonald's recalls that it would not hurt have a bite to eat, the Internet and Nokia arouse the desire to chat, and the Olympics to join the sport, and so on. Many experts call them psychic viruses, generating in the human brain a subconscious desire to immediately get this or that product.
What is a meme?
This word experts call a symbolic image of something that does not need additional explanations. A meme can be verbal, sound, drawn. The main thing is that he is the bearer of a certain idea.
This word was first used in 1976 on the pages of the book “The Selfish Gene”. Its author, Professor Dawkins from Oxford, called this term a grain of cultural information that can rapidly sprout, grow and reproduce.
Internet memes, unlike those mentioned by Dawkins, convey the information of the original in a distorted form, and are often absurd, meaningless and even violating the law.
The latter include:
- Memes that degrade the dignity of a particular person or contain threats against someone. An unknown web user or public person, captured without their consent, has the right to go to court even if the picture is provided not with an offensive, but with a comic signature. The author of such an image may be at the epicenter of a scandal, even if he was not going to offend anyone and did not know that such RYTP memes or pictures are illegal. Pictures depicting specific people and objects through which physical damage may be caused to these people are also grounds for initiating lawsuits.
- Containing a call for unlawful actions. An example is the situation when a minor child, being impressed, is photographed naked and sends photos to other users. Not only the author of the photo can be held liable, but also those who have saved this image in their photo galleries.
- Inappropriate. Memes, the recipients of which are not able to evaluate them, can also be an occasion to appeal to law enforcement agencies.
On the other hand, some memes touch the users of the World Wide Web to such an extent that they even become the embodiment of hope for the best. One of these symbols was a fabulous creature (a cross between an elephant and an insect), nicknamed Zhdun. Artist Margrit von Brewworth dedicated this work to patients awaiting recovery.
How is the assembly of memes for RYTP
The main criterion for selection is eloquence, and in all senses of the word. The more eloquent the meme, the faster it will be noticed and appreciated. Consequently, it will be distributed through social networks, the media, cinema, oral retelling, and so on.
The transfer of images through a meme, according to scientists, is the easiest way to convey an idea. Why? Hearing the name of the meme and mentally “resurrecting” the image associated with it, the viewer will begin to smile, make plans, begin immediate actions ...
By the way! A meme doesn't have to be just a captioned picture, although a picture is the main way to convey it. It can consist of many thematic pictures collected in one file, for example, in RYTP. What is a video modem? These are successive images and text fragments, the content of which echoes with a certain idea and motivates the viewer to certain actions.
For example, if a video modem is an advertising medium, the answer to the question should be encrypted in it: “Why should this particular service (product) be preferred by everyone else?”