A modern organization can no longer effectively carry out its activities without an intensive marketing policy. The need for such events is determined by a large number of different companies that produce homogeneous products.
A little about the brand and slogan
To stand out from the masses and maintain a position in the future, you need to create a brand of the company. This concept is understood as a trademark that has non-local fame, enjoys loyalty among the target audience and has a clear image in the minds of consumers.
A well-built brand allows not only to stand out among the others, but it can also provide the opportunity to add additional value to the main price of the product without losing consumers.
One of the main components of the company's image is the slogan - an advertising message containing in a concise form some message that allows you to attract the attention of the audience and stimulate sales.
He can express the purpose and philosophy of the company. What is important, the slogan should be distinguished by originality, ease of reading and memorization: it needs to arouse curiosity.
A little about the "Megaphone" and the old slogans
Megafon is one of the leaders in the Russian telecommunications services industry. He is a member of the "Big Three", which, in addition to him, includes Beeline and MTS. It is this group that occupies 90% in the segment under consideration.
One of the features of the telecommunications market is oversaturation. Previously, mobile operators were engaged only in the provision of communications, but by 2007 the growth of users had practically stopped, since by that time they had already acquired the necessary services. Later, companies began to supply the population with the Internet. But this segment of functions has come to its logical conclusion.
Now the main goal of the Big Three is to hold positions. This is possible not so much with the introduction of new technological innovations as with a competent marketing policy.
The first federal advertising slogan "Megaphone" appeared in 2003 with the words: "The future depends on you."
Such appeal is aimed primarily at the main customer base of the operator - these are young, active people of the middle class. The main theme of the words is continuous development. Thus, the slogans of "Megaphone" reflect those values that are inherent in ordinary consumers.
About the new slogan
The first slogan "Megaphone" for a long time remained relevant. But any, even the most high-quality concept, sooner or later wears out and becomes not so attractive for the present period of life.
Over time, new technologies have become routine in human activities. And the company had a new goal - to change its brand to reflect modern realities and in accordance with the wishes of the client.
2015 was a significant year for Megafon. The company's slogan has acquired a new meaning and wording - "Really close."
The introduced concept implies strengthening the emotional connection with users. She seeks to make the interaction of the operator and the client more personal.
In addition, this choice is explained by the desire of the consumer not only to look to the future, but also to live in the present - to share joy with loved ones, to be near your family and friends.
The meaning of the slogans for the company "Megaphone"
The slogans of Megafon are confirmed by many years of statistical research. Indeed, each such change is a very dangerous step for the company. Colossal resources are being spent on reforms, and if the marketers make the wrong decision, the company can suffer very significant losses.
What is noteworthy: the slogans "Megaphone" differ in the most complete compliance with modern realities and the desires of consumers. Just as in 2003 people strived for a new one, learned technological introductions and took advantage of a wide range of opportunities that had opened, so in 2015, the peak of unbridled attention to innovative developments passed, and again began to give preference to the values of family, relatives and friends.
Megafon's slogans were able to capture and reflect changes in the values of society, which contributed to the further development of the company and its strengthening in the Russian telecommunication services market.