A qualitative analysis of the site is the first step on the path to its successful promotion. It is especially important to control SEO optimization, i.e. the way the search engines Google and Yandex see the resource. It depends on how quickly they will find it and whether potential visitors will find it at all.
You can analyze the activity of the site using special indicators. On the one hand, they show the programmer how successful his resource is, and on the other, they determine for the same systems in which order the site is ranked and what its relevance is. At Google, the PageRank algorithm is responsible for this function, while at Yandex, a similar indicator is the weighted citation index (VIC).
Let us dwell on the latter and try to figure out what affects it and how to use it to raise the site to the top of search queries.
A bit of history
VIC is a modern concept that appeared relatively recently and is not used by all specialists. But in vain, because they invented it out of emergency. Earlier, at the dawn of the emergence of search engines such as Yandex, there was no question of promoting the site, because the search was simple, and among a small number of pages it was easy to find the necessary information by keyword. The wider the web became, the more difficult it became to find the desired file, because part of the information was not verified, part did not correspond to the topic, and part was not reliable.
Therefore, the need arose for certain filters to sort non-authoritative pages and increase the visibility of those that were to a large extent relevant to the request. It is about ranking and such an important concept in SEO promotion as relevancy.
Website Relevance
This definition is responsible for the location of the site in the vast hierarchy of the World Wide Web. If your site has a semantic core, full of literate and unique texts, media files, an even distribution of keywords throughout the structure, then the search engine will rank it in the first lines of search queries. How to determine this? Summarize (simplified) the main indicators of relevance, and you will receive a VIC of the site:
- The density of keywords - below 5% of the keys in the text - the system may not recognize the page, but much more than 5% - filter it as artificially created.
- The location of the keys in the text - the keywords located in the headings and megatags at the beginning of the article, but not in the first sentence, give more results.
- Synonyms and word forms - the more the text material is adapted for the average user, the more likely the page will be in the top of the search query.
- Popularity and authority of the resource - the more hosts link to your site, the higher its weight and citation will be.
Impact of relevance on VIC
Of course, the VIC of the site is not such a simple indicator, and it is not only the sum of the above factors. Not always a page that maximally fully reveals the subject of the request, has a sufficient number of links from other resources and contains texts adapted for the average user, will fall into the top of Yandex or Google search queries. It all depends on the site that links to you - is this resource authoritative enough? VIC takes this into account and helps to create precisely a qualitative reference mass, and not just a quantitative one.
Thematic and weighted index
Speaking of quantity. There are two types of citation metrics. A topic index is the number of links or hosts pointing to a resource. It determines the weight of the site. The thematic index is not affected by links from forums, blogs, free hosting and other resources where anyone can post information about their site. By the way, if the link is placed on a donor site (i.e., similar in theme), it will bring you more than five links from resources of a different orientation.
TIC largely determines the place of a particular site in the ranking, so experts do not often use VIC. This is a more complex qualitative index that takes into account not only the number of link masses, but also the weight and authority of the citing sites. Moreover, the VIC is a more thorough coefficient, since it takes into account the weight of the entire site, like the TIC, but of each page separately.
VIC, the definition of which is similar to a similar service with Google - PageRank, also takes into account the theme of all pages (the closer they are, the higher the indicator), the specific gravity of each link and much more.
How to identify and influence VIC
Unfortunately, because of the frequent artificial cheating of this indicator, Yandex closed it from the public domain, and now you can see the weight of the site only as a whole, using the thematic citation index on the webmasters panel.
Despite this, VIC is a measure taken into account when ranking pages, just now we don’t see it.
Nevertheless, in order to raise your resource by rating and get into the top of search queries, it is necessary first of all to build up a quality link mass on authoritative sites. And you can do this only with the help of the correct content with unique, interesting, relevant and reliable content. Successful promotion to you!