Today, technological innovations are constantly being developed. They allow you to reduce the cost of the formation and subsequent use of advertising, as well as attract a larger number of potential customers and consumers.
How to attract attention?
The right choice of location, quality layout and other factors have a significant impact on the effectiveness of advertising. But in some cases, it can be reduced even with all the subtleties. For example, the perception of information is greatly complicated by fog or dusk. Also one of the problems is a lack of understanding when driving at high speed. This is more true for structures that are located next to the tracks. Oracal fluorescent film helps to increase the effectiveness of advertising, without leading to wasting the entire budget for one project. Thus, you can go to a whole new level of information.
Features
The fluorescent film is based on the effect with the same name - a kind of glow that occurs without the use of energy sources. It is provided by the reflection of the incident lighting. To give brightness at night, it is enough to add elements from a special film to the advertising signboard, which has reliability and a long period of operation. Among the features worth noting are the characteristics of light reflection. The material does not blind and does not form glare. This is especially important when placed in sleeping areas and along the roadway, where there are established rules for such elements.
The fluorescent film should not just stick on the entire surface of the banner or banner. This will not provide the desired result. The greatest efficiency is achieved by highlighting key advertising elements - dates, contacts and others. Different situations require an original approach, so you need to carefully select the elements that will be paid special attention to. The information posted on a billboard or banner merges at high speed, and the text covered with a film with a reflective function attracts attention and is remembered even during fluent viewing.
Bright color
The increase in efficiency is possible not only with the help of glow, but also due to the shade, when using films with bright acid colors. This method has gained particular popularity among advertisers due to the popularity of such a range and the effectiveness of the application. The main advantage is invariable visibility regardless of viewing angle, lighting, weather conditions and other factors. The fluorescent acid film also attracts attention with ultraviolet light. This is true when using advertising in bars and nightclubs.
Benefits of using
Stickers are made of high-quality self-adhesive film , which is based on plasticizers. They are characterized by the absence of movement to the outer plane of the material. They have special stabilizers that are designed to maintain weather resistance and resistance to ultraviolet radiation. The fluorescent film is not affected by water, including marine. It has a stable, unchanging color.
There are many different shade options that are best suited for outdoor use as quality applique graphic elements. Printing on fluorescent film opens up vast opportunities for the implementation of advertising projects. It can be used to increase the brightness of messages on water transport and cars. The presence of black and white options allows you to choose a film for any design.