Link ranking has played a significant role in the search engine optimization of any site until recently. Now this parameter is not very important for determining the success of a particular resource by search engines, as more functional and effective methods for determining the quality of sites have recently been introduced. That is why it is important to understand what internal linking and the basics of link ranking are.
However, traffic and other user factors still play a huge role. For example, internal linking of an Internet resource is very important. These are cross-references, as in Wikipedia. In general, we have a very extensive topic, and we need to learn the basics of link ranking and what algorithms search engines have for ranking a site. Their understanding is very important for promotion.
What is link ranking?
In science, the number of links that other scientists use is crucial to the credibility of a particular specialist or publication. This is the law. The same goes for the internet. A site is considered worthy if it makes a public outcry. Moreover, it can be good and high quality. Even visits can be many. But who can guarantee that no one has screwed up these visits? It is hardly possible.
That is why search engines have been using the link ranking method for a very long time to check the quality of a particular resource posted on the Internet. It is only important that it is indexed. Speaking of science, then link ranking is the correspondence of what users are looking for to the text of the links that visitors place. That is why, in order to ensure a favorable ranking mechanism, special attention should be paid to anchor texts of these links.
The more the link matches the query, the better it is in the eyes of search engines. This is called "weight." The heavier the links are on the resource, the better for the search engines the site itself. Accordingly, for successful link ranking you need to ensure the maximum number of clicks and the best user factors when clicking on your site using this link. This is a whole science, and let's take a closer look at it.
Reference Ranking Algorithms
Search engines are very careful to ensure that sites are ranked correctly. And each of them has its own views on how sites should do this correctly. Therefore, let's take a closer look at what specific mechanisms each of the search engines uses. We will consider search engines from Yandex and Google, as they are the most popular in our latitudes.
In principle, the mechanisms of their work are very similar. Therefore, when optimizing sites, you can take into account only the general characteristics of these algorithms. So, when promoting sites, both search engines use such a parameter as the weight of links. Among other things, it is important to consider the relevance of links to your resource. Relevance is a similarity in topic. And now let's take a closer look at how search engines rank sites.
Google Ranking Algorithm
This algorithm is applied to documents that are linked by links. In addition, each of these documents is assigned a figure symbolizing the importance and quality of a particular page based on which particular link is used. Documents that have lower PR (this is the name of the algorithm from the American search giant) are located lower in the search results. Accordingly, one of the factors that determines the position of a resource in Google’s search results is the PR of this resource.
How can one determine PR? For this, there is an add-on such as the Google Toolbar. It displays the rating of each page on a ten-point scale. It is important to note that the search engine itself does not disclose the features of calculating this indicator. At the same time, many webmasters and SEO optimists noticed that the site must be old enough for this parameter to be more than five.
Yandex ranking algorithm
An algorithm from a domestic search engine is called a citation index. This is exactly the indicator that scientific papers and their authors have. It is determined by the number of links. At Yandex, things are roughly the same. It can be said that the citation index is a qualitative characteristic expressed in quantitative terms. With regard to science, this definition will be inaccurate. But there is absolutely no difference, because the citation index really determines the quality of the document.
This algorithm, as in the "American brother", shows how close a certain resource on the Internet is to topics and requests that are entered by users of the World Wide Web. It is important to understand that all sites should be indexed by a Russian search engine. In principle, the same can be said about the American. Moreover, the citation index has a completely different scale. If at Google it is ten-point, then at Yandex it can be absolutely any.
Information about cancellation by Yandex ranking
However, Yandex recently said that it cancels the link ranking. Moreover, information appeared long enough for the panic to subside. So you can already take a sober look at this data without losing your brain from a storm of emotions. Some people say right away that links will no longer work. But no, they really work, despite all the statements by Yandex. It is unlikely that our manufacturer can come up with something original, to be honest, and something that will exceed the achievements of the American giant, which has offices in many countries of our world.
Do not forget about internal optimization. It is more important than external. If the pages of your site are not optimized, then no matter what the link mass, it will not work.
The Effect of Internal Linking in Ranking
Affects the optimization of the site weight of not only external links, but also internal. Therefore, it is very important to do internal linking for the optimal ranking of links on your Internet resource. An example would be Wikipedia, which was partially promoted precisely thanks to such a resource organization system. Also, internal linking improves behavioral factors, as users literally “jump” from one link to another. And this positively affects the time of their stay on the site. In general, internal linking is a very important component of a good site.
How to make an internal linking
In general, there are two types of internal linking on the site: manual and automatic. In the first case, you yourself insert all the links. This is good when you need to direct a person from one page to another directly while reading. In the second case, the linking is created automatically using special plugins.
Auto Internal Linking
How to make an automatic linking. It all depends on the engine. For example, in the system of creating sites Ucoz there is such an item as informers. These are special blocks that implement this task. There are also other informers. For example, you can display time. But this does not correspond to the topic of our article.
findings
We figured out what link ranking factors exist, what it is, and also examined the algorithms of search engines for determining the rating of a particular resource. We also figured out another important issue. The cancellation of link ranking by Yandex, despite the panic among the masses, did not significantly affect the optimization. Links still work. Internal linking of sites and the basics of link ranking is a rather complicated topic. At the same time, remember that internal link ranking will only work if the content is interesting and correctly optimized for the requirements of search engines.