A business card is perhaps the most common type of printed product to date. Its functions are dual: informational and advertising. On the appearance of a business card, its perception by potential customers directly depends. If it is made on quality materials, very presentable, then it has every chance to be remembered by the person to whom it was proposed. Business cards that look expensive and solid, with an interesting design, create the image of its owner. After all, we all know that "meet by clothes." In addition, the business card should include basic information: name and surname, if the business card is personalized, information about the company, contact details, advertising slogan.
Characteristics of the Russian business card
The standard size for business cards in Russia is 90 by 50 mm. It must be said that the European standard is somewhat different and amounts to 85 by 55 mm. The size of business cards for printing used in Russia is very convenient, since 24 business cards are placed on a sheet of A3 format . This allows you to economically use supplies.
The Russian standard for business card size is not always taken into account by customers. Those of them who want to stand out, show originality, order non-standard sizes. Let's see what kind of problems can arise because of this?
Firstly, reconfiguring printing equipment to print larger or smaller business cards will significantly increase the cost of the order. And the increase in costs where it is completely possible to do without it is at least unreasonable.
Secondly, the location of the main material on the business card should correspond to certain proportions. When resizing both upward and downward, there is a violation of the patterns of location of information material. Because of this, business cards look ugly and even ridiculous.
Thirdly, the main place to store business cards is special haberdashery products, called business card holders. In our country, all the compartments in them are made to fit the size of standard business cards, that is, 90x50 mm. This means that it is highly likely that non-standard business cards will not be at hand with a potential business partner if they do not fit in a cluster.
How about in Europe?
The European standard for business card size, as already mentioned, is slightly different from the Russian one. The order of such business cards is justified for cooperation with foreign companies, advertising of goods, works and services abroad. Foreign partners will be pleasantly surprised that the business cards of the Russian company are made according to European printing standards, for the convenience of storage and use. This will certainly play a positive role in the conclusion of the transaction.
Thus, for a serious, dynamically developing business, business cards are a top priority. It is better to choose a business card size standard Russian (90x50mm), or European (85x50), especially for entering the international market. Originality of business cards design is best expressed in the color scheme and location of details.