Advertising on the site is one of the good options for ensuring a decent profit. True, it will be such only if the site itself is well-developed, and the agreement is concluded with benefit for the owner of the resource. To compile it correctly, you need to know the average price tags on the market - this will allow you not to cheapen. Let’s take a closer look at how to sell an ad slot on your site and what prospects it is connected with.
general information
The World Wide Web is growing, expanding from year to year, monthly, every day. Today, more and more people can proudly say that they own their own website. However, only ownership of this resource does not guarantee a comfortable life. To organize a stable income, you need to study the possibilities of advertising on the site. This is especially promising if the project is developed, attracts the attention of the public, shows excellent attendance rates, users read materials and are happy to actively comment on them. Today, several ways of monetization have been invented. By themselves, these methods are not secret, but their implementation is possible only with a certain perseverance and diligence.
Understanding the aspects and prospects of advertising on the site, you need to understand for what purpose advertisers spend money on this. The main idea of ​​any organizer of such a campaign is to make the brand recognizable and popular. For this, you need to advertise on the site. The job of advertising is to attract customers, buyers. Today, most often resort to advertising in the form of banners, text. No less popular option is contextual.
How does it all start?
Advertising on the site can provide a good profit if a person has his own web resource, which has already become popular among users. The level of prices for ads depends not only on the number of visitors per day, but also on the subject of this project. Whatever direction you choose, there are likely to be many companies on the market that provide related services or sell products associated with the topic. All these companies want to find a new customer, and the site has the actual targeted traffic that the company needs. The company pays a certain amount for posting its material on a demanded resource, and potential customers, seeing a curious offer, go to the advertiser's page.
By placing an advertisement, the customer pays the site owner. He gets his benefit through orders from a clientele attracted through an advertising platform. Everyone in this situation is satisfied and remains at his own benefit. The initial arrangement is for a short time. If after its expiration the advertiser is satisfied with the results, the agreement is extended. If the resource shows a good, stable influx of customers, the responsible customer will take care of purchasing an advertising space for many months. For the site owner, this becomes a classic promising passive income, that is, the real dream of any modern webmaster.
Terms & Conditions
Forming a price list for advertising on the site, you need to consider which resources can be successful as advertising platforms. Virtual marketing specialists identify two main criteria. The resource should consider a popular, popular topic, that is, enough advertisers should be present within the scope of the business, ready to pay for a promising place to promote their product. The second basic condition is a good level of attendance. Only a site whose pages are viewed daily many times can expect the attention of a potential investor.
However, it is important not only to comply with basic criteria, but also to be able to find your customer. There are several ways to search, and the most obvious is self-search. There are specialized forums, communities. You can take advantage of the capabilities of social networks. All these projects attract the attention of advertisers, so the search will not take much time. Most advertisers are not hiding, so you can immediately see a person who wants to get a stable advertising space in a well-developed system. Usually this area of ​​responsibility is the task of the employee, and not the owner of the company in need of advertising. You can simply write to such a person in private messages on the site where his contacts are indicated , you can contact through the messenger. You must immediately provide basic information about your site. You can pre-specify the desired price tags, you can wait for a counter offer. It will come if the project seems interesting to the advertiser.
As many have noted, it’s not so difficult to find an advertiser to whom you could send an offer for advertising on the site. It is much more problematic to promote your resource to such heights that it would interest a potential partner. If the project has already been promoted so much that the place for placing the banner is likely to become the object of a deal, you can simply ask a thematic question on the forum. Knowledgeable people will give some current contacts.
Alternative option
If the price list proposed by a potential advertiser for advertising on the site is not satisfied, if you have problems with direct search or just do not have the time and ability to deal with it, you can turn to the services of a specialized exchange. There are several of them, so the owner of the site can choose a project to his liking or start working with several at once. According to experienced people, searching through such an exchange is much easier than working on your own. There is a cooperation algorithm here, but you need to understand: the best opportunities and profits go to those who have a visited and popular resource. Work begins with registration in the selected system. You can simultaneously register on several exchanges.
Especially popular are automated systems. Such projects are especially in demand, so there are many employers. Thanks to this, a maximum coverage of topics is achievable. The site owner selects a certain section of his site and offers it through this automated system. About 85% of the profit is then transferred to the owner, a certain amount goes to the owners of the exchange. This is somewhat less profitable than the above option of independently searching for a partner, but it allows you to avoid downtime and loss of time.
There are resources through which the site owner can count on profits if users of his project see the banner posted on the site and go through it. Materials that are advertised on the site are downloaded through the exchange. Since the webmaster immediately indicates the subject of his site, the ads on it will correspond to it. If several varieties of banners.
Work with the exchange: details
Studying the technical aspects of how to advertise on your site, you need to not only choose the best resource, but also correctly submit your site to it, otherwise you won’t find any offers from tenants. Adding a site to the system is carried out after familiarization with the basic conditions of the exchange. If compliance with all requirements is observed, you can add your project to the catalog. After that, he gets in line for evaluation by a moderator. If it succeeds, the place provider receives a unique code, which he places on his site. Almost immediately after that, advertising will begin to be shown. The first short time you can see only a stub, but it will not last very long. As soon as they begin to show the main advertisement, the project owner will earn money. There is a fee for displaying a banner to users, there is a monthly one. On average, no more than 50 cents are paid per thousand impressions, and about $ 10 per month. You can count on large amounts if the site is popular, and its subject matter is relatively rare.
Where are my millions?
Having figured out how to advertise on his site, a person obviously immediately starts calculating his profit. What can you count on and what amounts can be earned in this way? Much is determined by the terms of the site. Imagine the project is dedicated to the problems and subtleties of repair and daily collects a thousand unique visitors. For a month, for the placement of one banner, the owner can receive about a thousand rubles if the material is placed in the header. If the ad is text, you can get up to 700 rubles.
Currently, according to many, this form of passive income is the most popular and relevant in the World Wide Web. This option provides a good profit for webmasters and is suitable for anyone who has their own website. Some people think that this is a laborious work, but it always pays off with profit. The more interesting the resource created, the greater will be the financial plus. Do not expect that all the work will have to spend only a couple of minutes. In order for the site to be a decent advertising platform that brings good income, you need to make an effort to do this, regularly support the project, add new materials. Otherwise, attendance rates will fall, and even the minimum amounts will not work.
Resources and Opportunities
If you decide to create an advertising site, you need to immediately analyze how and through which resources it will be monetized. Quite often resort to the possibilities of teaser advertising. On the expanses of the virtual web, you can see a huge number of ads in this format. They are considered a good solution for a site of any subject and configuration. The webmaster places a small image, short text near. A visitor can click on such an ad to the advertiser's website. For this, the owner of the site will receive a certain amount.
Contextual advertising is no less demanded. There are special networks for posting such ads. A block appears on the advertising site, it contains several links. If the user clicks on any of them, the owner will receive the money. In this format, even sites whose traffic level is significantly lower than average can earn.
Attractive resource "Runner". If the owner has created a site on a paid hosting, through this system he can benefit from his project even if only two users visit it on the day. Accordingly, any site that fits into the framework of the law can be inside the system. But a project hosted on a free hosting takes part in the work if it is visited daily by three hundred or more unique users.
Reliable and well known
Attractive prospects for placing an advertisement through Yandex. This company has a Direct service designed specifically for working with advertising. In order to cooperate with him, you need to promote your site so much that at least three hundred unique users visit it daily. Yandex accepts projects on paid hosting. Only one of the free ones is allowed - narod.ru. Payments are made once a month through the internal wallet of the specified project or by transfer to a bank account. Immediately after registration, the webmaster will be asked to enter into an agreement. In the public domain there is a sample contract for advertising on the site through this intermediary. Having signed the agreement for his part, the user sends it by mail to Yandex.
About Amounts
Price tags vary quite a lot. The more popular the project, the higher the price. Some get a few cents per show, others earn rubles, which total tens of thousands per month. You can make an agreement to place an ad unit in a magazine or newspaper. In this case, the advertiser may request a place inside the publication and on the journal’s website. Any focus increases the price of user contact and ads by about a third. On average, the price of one contact through a banner is 50 kopecks. If the placement is global, the cost will be less. With a non-standard program, it will increase. Banner advertising placed on the page of a major project will cost (per thousand contacts) about 350 rubles. With a non-standard format for submitting an ad with the same number of impressions, the price doubles. The cost of a fixed placement on a certain resource depends on the topic, section, version of the advertising medium, its volume. Audience coverage plays a role.
On average, the terms of advertising on the site involve payment for the passage of contextual advertising of about 15 rubles. The price of one click varies, determined by the topic. The most popular areas are entrepreneurship, cars, travel. Here, the cost of the transition is higher than in less interesting topics. The price of an audience whose attention is attracted through contextual advertising can be 60 rubles, if we are talking about a frequently encountered search query. According to experienced specialists, if the request is selling, then the average cost of click-through is 300 rubles. There are some areas for which increased competition is inherent. These include motor vehicles, healthcare, real estate. The click price for them is sometimes estimated at a thousand rubles or more.
Important aspects
It is relatively inconvenient for the advertiser to work with each platform where he places the materials individually. To avoid searching for sample contracts for advertising on the site, not to waste time on formalities, it is worth concluding an agreement with a large agency. True, you need to choose it extremely responsibly, otherwise you can not do without unjustified expenses. A good company allows you to determine the core with minimal competition with maximum conversions. Such specialists will find the best solution in terms of audience reach and cost-per-click, optimize all campaigns and exclude ineffective ads. As a result, the total advertising will be maximum.
It is noted that the most profitable are large advertising companies. If you immediately sign a long-term agreement, you can reduce the price by a third, or even half. This works in collaboration with any sites and agencies. If you plan a major campaign, federal promotion, it makes sense to use the cross-media capabilities to reach several resources of different types at the same time. This will help to identify which channels for a particular enterprise are the most promising, increase coverage and make the advertised product truly known to the public. It is impossible to determine which channel works better than others without analyzing the effectiveness of all available.
The most profitable and reliable
Advertising on other people's sites is not an easy task. It is necessary to be able to determine the most promising and worthwhile injections of projects so as not to spend money on advertising without benefit. Display advertising gives a good result if it is necessary to reach the maximum potential audience. To do this, you need to have an attractive banner. The better it is done, the more likely it is to interest the visitor, which means to make the product popular and recognizable, and information about it is widespread. If any action is planned, display advertising is one of the best methods of promoting data about it.
On average, banner advertising costs the publisher more expensive than the context, so you need to choose the sites responsibly so that the expenses justify themselves. However, this price is completely due to the features of the result. Having chosen banner advertising, there is no doubt that each impression will be effective. Even if the person doesn’t click on the advertisement, she will see the brand and get acquainted, albeit “out of the corner of her eye”, with the promoted product. This will probably affect in the future, since a person making a purchase will probably remember the advertisement, this will create a feeling of a familiar product.
Attention to detail
Experts who are well versed in the problems of advertising on other people's sites take into account several key criteria in their work. . – . – , . , , . . . , . , .
In order to determine what is the best advertising for a site, you need to analyze what formats for submitting an advertisement for a particular advertiser, and then choose the best among them. The most effective ad is one that is really visible to a potential customer. The audience should immediately identify this among other ads. The easier it is to do, the more effective the advertisement will be. When choosing a site for advertising, you need to evaluate where the webmaster of the site placed the ad unit, for which banner it is applicable. According to experienced experts, a dynamic large banner on top, decorated as html5, will be much more effective than a static drawing at the bottom. Of course, the first option will cost more, but the second, quite possibly, will not give any response at all.
When choosing a site, you need to consider the price of coverage. As practice shows, there are quite a lot of sites where the price level is almost the same. At the same time, some give the best audience coverage, while others have it much lower. The most effective advertisement is placed on the site with an adequate price tag and an extensive circle of visitors. Perhaps the largest coverage is provided by working with ad networks. You can enter into an agreement with Google AdWords. A rather promising development option for your product is the Mail.ru advertising network. There are other projects that are not so large, but still give decent coverage of the clientele.
Networking: Features
To make a justification for advertising on the site, you need to analyze the positive and negative aspects of different options for cooperation, determine what benefits this will give the advertiser. For example, it is known that working with large networks that allow you to reach a large audience makes it possible to familiarize a wide circle of people with the project. Working with large networks, you can find projects for placing all formats of banners, various types and options of position on the site. In addition, all major operators give their customers a wide range of targeting tools. It will not be more difficult to track statistics, since special systems are provided for its calculation. You can easily get rid of useless impressions and exclude ineffective public. The results of the campaign allow you to better understand what the target clientele is. This is especially evident from analytical information, reports that many systems automatically issue, as soon as the campaign is over.
Every barrel of honey has its own fly in the ointment. When planning work with the network, you don’t have to choose which sites to advertise on, since the moderator has already checked that all potential sites meet the requirements. On the other hand, these same moderators will study and inspect all banners. Technical restrictions on materials are extremely strict. We’ll have to select ads so that it minimally loads the processor, has a low weight, and at the same time matches the topic and is readable. Far from always a person, having such strict restrictions, can implement a conceived advertising campaign. Equally important difficulty is legal requirements. All major networks clearly track the content of advertised material. You must comply with the laws governing advertising. According to some advertisers, often the provisions of regulations are completely unjustified, but they cannot be circumvented by working with a large enterprise - they will not take such a risk.
And if easier?
When choosing a site for advertising on the Internet, you can search for a platform with which cooperation will be organized directly, without intermediaries. It makes sense to consider thematic blogs. Good prospects for advertising on news portals, forums and various sites on a limited topic. On such resources, banners are placed independently. For the process to go smoothly and clearly, you need to agree with the owner. For greater reliability, the agreement is sealed with an official written agreement.
Both good and bad
This option of finding suitable sites for advertising on the Internet has some advantages, not without its drawbacks. For example, the user gets the opportunity to download any banner that he wants. You can agree on a small advertisement in the form of an image, you can pay for a large header at the top of the page. If you choose the project successfully, the audience coverage will be small (which means the costs are minimal), but effective, because banners are displayed only to strictly interested people. The costs associated with ineffective demonstration of the material will be reduced to zero. Legal requirements in this format of cooperation are relatively soft, moreover, not every webmaster has ever looked into advertising laws at least once in his life. There will be no more restrictions on technical aspects. At the same time, the advertiser can see and analyze competitive assumptions in order to understand how to stand out and become more successful than others.
Among the minuses of advertising, information on the site in this format - the unreliability of design, collection of statistical information. Not every site has any tools to calculate the number of views. There are special systems responsible for statistical studies of registered projects, but not every webmaster fixes his site in them. To ensure that the advertiser knows exactly about statistics, you need to use specialized tags. They will not allow you to get the same complete report as the statistical tools of large networks, but they will provide some useful information. The second drawback is the limited audience. If you need to disseminate data among mass users, cooperation with private sites will show inefficiency.
Nuances and numbers
An extremely important aspect of advertising on the site and in other forms is its price. When working with private areas, you should rely on accommodation for a limited period. At the same time, the advertiser pays not for the number of impressions, but precisely for this time. If you compare this with alternative options, advertising will be relatively expensive. The price pays off due to the uniqueness of the audience. This is especially important if the advertiser’s goal is people who are not available through ad networks. For such a situation, private cooperation with the site is the only stable and promising option.
Social networks
Analyzing which sites you can advertise on, you should pay attention to social networks. This option is promising. Most social networks have special tools for advertisers. You can collaborate with administrators of pages and publishers by publishing thematic entries. An alternative option to use social networks as popular sites for advertising is through personal accounts that automate the process. Targeting is carried out through the parameters of user profiles.
Is it worth trusting?
Such commercial offers for advertising on the site are quite effective, because the public is loyal to the materials. Advertising is similar to other posts, so it does not feel like something alien, foreign. In addition, each new entry may contain information useful to a wide audience. This allows the initial contact to form a positive attitude towards the advertising product. This is extremely rare with the classic placement of contextual advertising on the site. The second major positive aspect is accurate targeting.
Among the shortcomings should be noted the static image. If the placement of banner advertising on websites is available in different formats, then only png, jpg files can be published via social networks. You can’t resort to html5 features. This blocks access to animations, interactive features.