The concept of "subject of study" is found in the scientific community. It is inextricably linked with another concept - the "object of study." An object is a situation in which there is a problem - it is supposed to be studied. The subject of research is what is inside the studied object. Object and subject cannot be considered separately. For example, if the object is the behavior of the crowd as a collective unconscious, then the subject will be the people who make up this crowd and are carriers of the collective unconscious.
Any research begins with setting goals, identifying the relevance and necessity of this activity. That is, the proposed actions should be appropriate. Then the
object and subject of research are determined
. This is an integral part of theoretical training. After setting the goal, the next stage is the tasks that are solved in the course of studying the advanced problem. They are followed by methods designed to solve problems. All this is an action plan. Well, the plan is followed by practical implementation, analysis and conclusions. The practical part begins with the hypothesis of what are the opportunities to achieve goals. This is how the structure of scientific activity looks.
The subject of sociological research is the various manifestations of the social activity of the subjects of society (people), both individual and collective. The study of social phenomena is an important part of socio-economic and socio-political relations in society and the state.
Social problems and phenomena can be overt and covert. Their scale can be local, relevant only for one locality or region, and it can also be planetary in nature. The subject of research is the possible impact of the collective unconscious on the development of society. For example, in our country, due to frequent social disasters, the subconscious mind has the idea of having a strategic supply of products. Therefore, even a ghostly probability can provoke a deficit. This happened at the end of 2012, when, on the eve of the supposed end of the world, people began to buy up products in stores, spreading panic.
Marketing research is a specific sociological study of
consumer preferences and needs. They are necessary in order to effectively regulate the market of goods and labor. The subject of marketing research is goods, services, and the reputation of organizations. Enterprises are interested in studying consumer demand for production planning; this is important for determining pricing policy.
In today's economy, marketing research has become a thriving area. This market was divided among themselves by various sociological foundations, public opinion research institutes, and departments of famous universities. Many large brands, enterprises and firms order a study of consumer preferences to plan their activities. For them, the subject of research is the opportunity to promote goods or services that are significant to them, as well as the “processing” of public opinion in order to convince people that a particular product is vital to them. An example is Apple. But, it turns out, with all the ostentatious independence of these surveys and studies, there is still often a juggling of data, theft of information. In short, competition is in action.