Social PR technologies are the most complex subspecies of public relations methods . This diverse type of PR should not be confused with social advertising, because it has its own goals and ways to achieve them.
If we consider PR technologies in general, then all of their types exist in order to build trust. Specifically, social PR exists in order to build trust between society and its environment. In general, a peaceful and prosperous life of people within the state is the end result that representatives of social PR are striving for.
Modern PR-technologies in the social sphere are developing due to the work of individual organizations or initiative groups. They find the necessary resources to solve existing problems and achieve harmony in public relations. These organizations employ people who are able to achieve the establishment of relations among the authorities, the population and so on. They are trying to convey to everyone the best ways out of difficult situations.
Unfortunately, a large number of such initiative groups continue to think that social PR-technologies consist only in conveying information about the existing problem to the media. But in fact, building relationships with the public in the first place involves receiving feedback. The parties between whom trusting relationships should be built enter into a dialogue, and are not simply informed about the situation through the media.
Social PR-technology is a system of techniques of various kinds of influences that are used to achieve a specific result using social planning and working with society as a whole. Building trust between representatives of different spheres of the public is carried out through a variety of works in the fields of management, education, art and so on. Social PR-technologies can be created not only artificially, but also in the process of evolution of public consciousness.
In general, two tools are used to achieve the ultimate goal and solve the problem - social space and time. Thus, these PR-technologies can be understood as the execution of an action algorithm. This algorithm is subject to certain conditions and thereby in the process of implementation makes changes to social objects.
The success of a social PR company will directly depend on several factors. First of all, it is important how the initiative group has studied the essence of the problem, the history of its occurrence and the current state of affairs. The next important step is to draw up a carefully thought out action plan. And finally, the effectiveness of the work done and how quickly the desired results will be achieved will depend on the degree of teamwork. In addition to all such organizations, methods such as the use of false information and the like should be immediately excluded.