Today it is so fashionable to call ordinary things in foreign words. For example, you can often hear the “establishment.” And a person thinks, wonders what kind of miracle this is. But in reality it is an ordinary “creation”, “establishment”. Or a statement like “respect from me” translates as “respect”. And there are still very, very many such Anglicisms. But there is one more that is quite difficult to understand. This is the term identity. And try to figure out what kind of letters and what it is connected with. But it turns out that everything is simpler than simple: identity is a corporate or corporate identity. This is a corporate identification system. All these concepts are absolutely identical. And in the practice of foreign colleagues this is called brand ID and corporate ID, where ID is an abbreviation of the English word identity - identification. From here, in fact, such an innovative word "identity" originates.
And it’s also a popular service that is in high demand in the modern market of innovative services. Website development in Moscow is expensive, but creating a corporate identity for a company is no less. Often these two “goods” are bought together from the same performers. And you can contact companies such as Playdesign, Alexfill, Artemy Lebedev Studio, Silversayt and so on. And it’s not at all necessary to become attached to one’s own place of residence: there are many good employees on the Internet.
Detailed description of the meaning of the word
Now let’s take a closer look with this so interesting concept. So, identity is a group of special techniques that are used in technical and artistic design. They make it possible to create original material of an advertising nature, which attracts surrounding people.
Simply put, identity is the face of any business, its visual basis. It consists of a corporate identity and logo. To make it a little clearer, remember the first thing that comes to mind when we mention Mercedes? Naturally, a star that has three rays. What is Apple's name associated with? Of course, with an apple. This will be the identity we are talking about.
Many ordinary people will say that when all the documentation of the company, its advertising and souvenir products and the uniforms of employees are made in a single color scheme, with identical graphic elements characteristic of this company, then this is not a very interesting sight. But this can be refuted, because such an identity promises the company considerable benefits in the market that it occupies.
If a potential client sees that the corporation’s advertising materials, its documentation, office names and indexes, staff badges are created in the same style, he will understand that he is dealing with a reputable organization where a close-knit and professional team works. In addition, this approach will make the company and its promotions more recognizable. Therefore, identity is improving the image and strengthening the status of a trademark or company in the market.
Identity Components
The reader may have a question about what identity development is and what the corporate identity consists of. Its carriers are signboards, business cards, advertising, letterheads, stands. The standard version of creating a corporate identity includes a corporate color palette and font, letterhead, trademark, logo, as well as an envelope, text sign and business card.
Corporate identity can also consist of additional fragments: souvenir products, all forms of outdoor and online advertising, folders, packages. This may include POS materials, motto (slogan), multimedia presentation, website and booklet, outdoor advertising, price list.
The primary and primary task of identity
The main goal of an identity is to talk about a particular business succinctly, clearly and so that it is firmly entrenched in memory. This requires not just a fashionable style and a beautiful logo, but it is necessary that the brand identity emphasizes the company in a chain of competitors. It should make the corporation extraordinary and intriguing for partners and customers. Relevance is a rare but simple quality that describes a good identity. The logo is obliged to tell exactly about this company, and not about any other.
Corporate Identity Rules
A corporate identity will not have a right to exist if those involved in it do not adhere to the basic rules for its creation. So, the first rule says that when creating the image of a corporation, one should start from imagery. If you are trying to promote a car concern, do not use an image of a locomotive to advertise it. The image is required to support the idea of this business. Only in this case it will be easy, and it will be remembered for a long time.
Rule number two states that there is no need to give the main role to the logo. Today, many companies can exist without it, or the name of the company itself can act as a logo. Almost nobody knows the Beeline company logo, but it exists. But corporate shades - yellow and black stripes - are known to every person. Everyone knows that they symbolize the mobile operator.
A few more rules
Another important point: it is better not to go too far with creativity. Thanks to visual identification, the identity should answer two questions: "What kind of company is this?" and "Why is the customer required?" This concludes that it is obliged to fully support the ideology of the corporation. And ideology itself implies principles of management, corporate traditions and categories of potential customers.
And the last rule is socialization, that is, ideas about how corporate identity will work in the media.
Identity is a necessary thing
So, what is the corporate identity (identity), we figured out. But is it so important for the company? Of course, this is a guarantee of good luck for any business project. Each successful company in the most strict way monitors the quality of its corporate identity. It improves its perfection and relevance. It often happens that in order to get a corporation out of a crisis, you need to change your identity. They also resort to a change of style when the company needs to enter a new market or clarify its activities.
Identity is a banner under which the business of an entrepreneur is involved. It is incredibly important to have a corporate identity and a beautiful logo, because by these criteria they are met and, more often, they are escorted by them.