A pocket calendar is a small format printed product that easily fits in your pocket, purse, and wallet. This product is the most affordable, but very effective advertising medium. In addition, they are very convenient due to the size of the pocket calendar. It is very useful to have several copies with you at all times, since in some cases the calendar can be transferred to the other person instead of a business card.
Pocket calendars are an affordable, compact and practical variety of souvenir products. Most often, the calendar block itself and contact information about the company are placed on the inside, and on the other hand, the organization’s logo, image and information on activities or products.
Pocket Calendar Size
The size of this type of printed product is its main parameter, which directly affects advertising quality. What format to choose in order to successfully conduct an advertising campaign and increase the customer base?
The most common pocket calendar size is 7 * 10 cm. But modern technologies allow you to make various models: from the size of a business card to a non-standard bookmark for a book or a diary.
In addition to the standard size, the following parameters are popular:
- double (folded in half) - 14 * 10 cm;
- 5.4 * 8.6 cm (bank card size).
Typical calendar size
As mentioned above, most often the size of a pocket calendar is used 7 * 10, it is precisely these products that are ordered at printing houses. Why so? The fact is that the cost of such products is minimal, because the entire space of the printed sheet is involved in the printing process. But this is not his main advantage! A pocket-sized calendar of a standard size is very compact, so the likelihood that a person will use it increases, it can be put into a notebook or pocket. But with its small size, it is quite large to apply reference or advertising information, such as:
- subway map;
- Zodiac signs;
- list of telephone numbers;
- barcode and more.
The small size of the product also facilitates mass distribution to potential customers and guests.
Where is this product used?
Pocket calendars are widely used at various presentations and exhibitions for distribution to corporate and potential customers. And also such printed products are invested in letters and congratulations on the upcoming New Year.
Printing pocket calendars is a great way to gain supporters and business partners.
Very often at exhibitions you can see how much pleasure visitors pick up a calendars for memory, is this not proof that pocket calendars are a necessary thing for business development!
As for design, there are standards, but adjustments can be made if desired. For example, on the reverse side you can place not only the usual calendar for 2017 with highlighting weekends and holidays, but also mark dates important for certain professions (teachers, economists, accountants, etc.).
Calendar manufacturing process
The production of printed products consists of several stages:
- Preparation of the layout in accordance with the technical requirements in electronic form.
- Customer approval.
- Print. The calendars are printed from files prepared in accordance with all requirements. Most often, matte three hundred gram paper is used for their manufacture.
- After printing, the sheets on both sides are covered with lamination. This is necessary to give the product rigidity and extend the life of the product.
- After the end of the process, calendars are cut using special equipment and are rounded off the corners.