A business card is an essential element of doing business. Every entrepreneur who wants all business partners to know about his company must have one. Of course, you can be creative - change the format of a business card, paint it in different colors, draw catchy pictures on it. However, it’s better to leave this for your advertising campaign aimed at the target audience. When it comes to business cards, your goal is to briefly and clearly provide basic information that may be useful to your partner or client to contact you. To do this, it is better to follow the standard business card format and relatively business form of content.
Standard format
Many people who are not engaged in business believe that the business card format is absolutely free - you can make such business cards as you want. However, in reality this is far from the case. After all, there are certain standards that would be worth observing - although, of course, no one forces you to do this. So, if you do business in Russia, then the business card format should be like this: 9 by 5 centimeters. This is a typical size that is used everywhere, so you should stick with it. Firstly, your business card will look neat and familiar to all customers and partners. Secondly, most people put cards into a card holder, which has a certain size. And he just fits the business cards nine by five centimeters. So do not neglect the rules. Of course, they are not mandatory, but there is a certain business culture, and the standard size of a business card is one of the rules of good form.
European format
If you are going to print your business cards, then you should contact a specialized company, which for a small fee will quickly, efficiently and efficiently provide you with the appropriate service. Most often, a business card designed on a computer is needed; the format is a Word document. Then you can easily make the right number of cards of standard size.
There is, however, one more format with which you will not have any difficulties. If you are going on a business trip to Europe, then business cards in a slightly different format will come in handy. Their length should be slightly less - 8.5 centimeters, and the width a little more - 5.5 centimeters. Similar settings are available in most companies involved in the manufacture of business cards, so you can safely apply for the service. Again, all you need is business card templates in Word format.
Custom format
As mentioned earlier, the standard format is only the norm of decency, there are no established rules by which your business card must have a specific size. However, you should understand that the production and distribution of custom business cards is associated with a number of problems. Not a single card printing company will have the necessary settings for machine tools and cutting machines. Therefore, you will definitely require an additional fee for the chores. When the cards are made, you will greatly lose the effectiveness of their use, since they will not fit into a standard card holder or will fall out of it, so the likelihood that a client or partner will lose your business card is greatly increased.