More recently, Made in PRC has appeared on many products . Which country supplies this product, because there is no state with that name on the world map? It turns out that this marking replaced the well-known Made in China.
PRC - country of China
It is no secret to anyone that Chinese goods are often perceived extremely negatively, it is even considered that this is the most base product. In the minds of a large number of consumers, there is an obsessive realization that products from China are very poor and of poor quality. The roots of this belief lie in the waves of cheap consumer goods coming from China to the shelves of markets and shops from the end of the 20th century. Multinational companies with production in China have decided to change their perception among consumers and eliminate the negative elements associated with goods coming from this country. This is how the Made in label appeared. PRC The country of manufacture of products on which there is such an inscription, as you already understood, is China.
Reputation is a delicate matter!
The acronym PRC stands for People's Republic of China. It would seem that this is all wisdom. But if you think about it, you begin to understand that this is the first re-branding of the whole state undertaken in modern history. To get rid of the relentless association that China is a low-quality product, the most modern communication methods are used. In today's conditions, when various kinds of multimedia technologies are developing at a frantic pace , these techniques work much more efficiently than brainwashing in a totalitarian country.
It should be noted that other states in different historical periods suffered from the same stigma. For example, at the end of the 19th century, Germany experienced difficulties with its marking Made in Germany; products from Japan (Made in Japan) for a long period in the United States was considered poor quality. But these countries still managed to change their reputation, for which they had to persistently and for a long time improve the exported goods. And, for example, in the UK they still do not really respect their own products labeled Made in Britain, which also has certain stereotypes, by the way, which are actually not supported by anything.
Is there a difference: China or PRC? After all, the country is one!
With Chinese symbols, the situation is somewhat twofold. So, the inscription Made in PRC can be seen on the products of just those multinational corporations whose industrial factories and factories are located in China and produce fairly high-quality products, and on products made in Chinese cellars, where people on stools or their own knees make various phones , chargers, communicators, sew "branded" clothes on antediluvian manual machines, etc. It becomes clear that the country of origin does not care about any improvement in quality. PRC or China - essentially no difference. Chinese entrepreneurs and transnational corporations have one goal - to avoid negative associations.
In such actions, it is difficult to find logic. After all, factory products from China, manufactured according to the technologies developed in the USA, Europe and Japan, are of good enough quality. Such goods are exported not only to Russia, but also to the United States and Europe. In this regard, it seems that it is more logical to deal with the manufacture and export of counterfeit goods within the state, in which case consumers will make labels made in PRC better. However, the Chinese government has its own views regarding the quality of exported products.
Such a rebranding!
It is quite clear that production autosourcing and its relocation in the PRC province is an extremely profitable event for large industrial companies in modern conditions. Thanks to tax incentives, savings on wages, they significantly reduce the cost of production. This is also beneficial for consumers - after all, you have to pay less. And on the products a new inscription appears - Made in PRC. The country somehow must fight against negative associations! For better or worse, one can only judge by the number of corporations, at the expense of Chinese factories increasing their own production capacities. If you do not take into account the ephemerality and scale of the change in the labeling Made in China to Made in PRC, then the result is that this is an ordinary rebranding of a brand.
Finally
One American family conducted a fascinating experiment on itself. One fine day, having discovered that the whole house is filled with Chinese-made products, relatives decided to abandon any things that bear the label Made in China or Made in PRC (this is one country). The family decided during the year to dispense with the use of Chinese goods in order to assess the extent to which products from the PRC were introduced into their lives. Having lived this way for a year, family members concluded that they had to become more cunning and spend much more money. They admitted that they would hardly have once again ventured into such an experiment. And you?