Quality cosmetics do not mean expensive. That's exactly what the famous US makeup artist Scott Vincent Borb, the creator of Elf, thinks. Cosmetics from the American brand are striking in their acceptable cost, and in the United States it is considered the cheapest, but at the same time it remains in demand and quality.
About company
The foreign company "Elf" began the development and sale of cosmetic products in 2004. At that time in the assortment of the company there were only 13 items. Due to the low cost of production and the environmentally friendly production process, Elf (cosmetics) quickly gained popularity and began to be delivered to many countries around the world.
The company does not test its products on animals, this allowed it to win the hearts of people who adhere to the support of ecological balance on the planet. Elf products are certified by PETA.
The name of the company literally stands for "eyes (eyes), lips (lipes), face (faces)". Thus, the creators of cosmetics seem to say that their products are developed taking into account the characteristics of each area of the female face. Today, the company produces three separate cosmetic lines:
- Studio Series. Products intended for professional use.
- Minerals Series by Elf. Cosmetics, in which natural components and minerals predominate.
- Essential Series. The cheapest and most affordable cosmetics.
Studio line
The most popular products from this line are: persistent makeup base, eyebrow correction and care products, eye shadow, lipstick, and lip scrubs. Makeup brushes by Elf are in high demand among makeup artists. Cosmetics are particularly resistant, and accessories are hypoallergenic material used in their manufacture.
To create brushes, an antibacterial pile is used, as close as possible to natural hair. This is taclon material. Taclon brushes are more durable in comparison with accessories made from natural fibers and do not cause allergic reactions.
Professionals, as well as ordinary consumers using Elf brushes, note that they are easy to care for, economically use cosmetics, and are not deformed, even after years of use.
Minerals line
This is a series designed specifically for lovers of organic decorative cosmetics with mineral additives. The most popular product is mineral powder with a delicate and light texture from Elf. Minerals cosmetics line has a higher cost in comparison with products from other series.
Essential Line
This line includes: products for eliminating redness on the skin, lipstick, eye shadow, mascara, primers, cosmetics for the care of eyelashes and eyebrows, powder, tonal foundation. Despite the rather low cost (from 1 to 3 dollars), the product fully meets all hygienic and sanitary and epidemiological requirements. The design and manufacture of Essential takes place in factories located in China, but under the strict control of Elf. Cosmetics in this series are in high demand in Russia and the CIS countries both among ordinary consumers and among professional makeup artists.
Elf (cosmetics). Quality Reviews
The quality of the performance of cosmetics, according to most reviews, can be envied by many manufacturers of more expensive decorative cosmetics. The company "Elf" does not use any additional marketing moves in order to attract customers as much as possible, its motto is: "Every woman should use high-quality, but at the same time inexpensive and affordable cosmetics to reveal her inner beauty."
The low cost of goods is also explained by the simplicity of the packaging of each Elf product. Cosmetics (reviews of which are mostly positive) are made using ordinary, inexpensive plastic, while absolutely harmless. Total - minimum production costs are equal to low, reasonable prices.
However, you can find negative reviews about products from "Elf". This is mainly due either to the factory marriage of cosmetics, or to the individual characteristics of the consumer’s skin, improper storage of goods, expired shelf life.
Elf (cosmetics). Lipstick Reviews
Lipstick is considered one of the sought-after cosmetics from an American company. A wide color palette, a variety of species (classic, matte and others), lipstick, pencil, lipstick liner. This also includes various glosses and lip balms.
Reviews about the use of products of this kind are quite different. Both positive and negative are present. This is due to the fact that, due to the characteristics and skin tone, the color and also the texture of the lipstick did not fit or the product caused an allergic reaction. It is worth noting that cosmetics from the Minerals lineup contain a lower content of components that provoke the appearance of allergies than products from the Essential series.
Where can I buy Elf cosmetics?
Cosmetics, the photo of which is presented in this article, is sold exclusively through online stores. For Russia, it is important to use the Aicherb website, specializing in the sale of body care products. The fact is that delivery when ordering from the official website of the company is not carried out in the Russian Federation. Prices on the intermediary's website are slightly higher than those of the supplier. There is also the opportunity to purchase Elf cosmetics from company representatives.