To look spectacular, stylish and at the same time not to be vulgar and vulgar is the dream of every woman. And in this case, the ladies prefer to choose their own "assistants." Someone focuses on expensive brands, someone basically acquires cheaper cosmetics. However, for every woman, the key is product quality. Therefore, many women are easily trusted cosmetics from Sweden.
Why is Swedish cosmetics so popular? How did this usual-looking country conquer fashionistas all over the world? The answer is very simple, because Sweden is ahead of competitors from other countries, successfully combining the strength of natural components and new technologies.
The most popular Swedish cosmetics companies
And although today Swedish cosmetics is widely available and its sales are being sold by new and new young promising companies, these manufacturers invariably remain the main ones:
- Oriflame;
- Face Stockholm;
- Make Up Store;
- IsaDora;
- Maréna Beauté.
"Oriflame" - Swedish cosmetics of a professional level
Oriflame Cosmetics SA, a company selling direct sales of cosmetics, was founded in 1967 in Sweden by the brothers Jonas and Robert af Jokniki. These cosmetics provide natural Swedish personal care in more than 60 countries. Swedish cosmetics, due to its accessibility and high quality, has positively established itself not only among women of different social status, but also among professional makeup artists of various levels. In addition, the Swedish cosmetics brand Oriflame is supported by many celebrities. In addition, the company produces body care products, jewelry and dietary supplements.
Separately, it is worth noting the Wellness line, which sells healthy food. It includes cocktails, soups and other nutrition for weight loss, vitamins and minerals that help maintain the body in a state of youth and health. After all, Swedish cosmetics, combined with proper nutrition, work wonders and allow women to look stunning at any age.
The largest cosmetics company
Swedish cosmetics Oriflame is sold worldwide through 3.6 million independent consultants. Respect for people and nature is the basis of the principles of the company and is reflected in its social and environmental policies. Oriflame supports numerous charitable organizations and is a co-founder of the World Childhood Fund.
FACE Stockholm - Beauty is nearby
FACE Stockholm, created by Gun Nowak in the 1980s, is available in over 100 countries and is used by celebrities such as Jennifer Aniston, Gwyneth Paltrow, Owen Wilson, Sarah Jessica Parker, Madonna and Britney Spears. For those who like soft and discreet make-up, this is the best Swedish cosmetics for these purposes. Indeed, gentle pastel colors look natural and relaxed, giving the impression that the lady does not use any cosmetics at all. At the same time, the products of this manufacturer successfully mask and fight various skin defects.
The FACE Stockholm brand began to spread when the legendary boutique hostess, Jan Novak, could not find the neon makeup colors she needed to satisfy her fantasies about the trends of the 80s. So she did it herself by launching FACE in 1982. Since then, her company has become a huge success, continuing to produce high-quality cosmetics that are vibrant and immediate.
FACE Stockholm allows you to recreate the flawless professional makeup that glorifies the famous ladies on the red carpet at all sorts of important events. FACE Stockholm combines Swedish trends with an innovative color correction system, balancing and perfecting natural, simple and clean products. With an impressive and incomparable assortment of different colors that suit any fashion, FACE Stockholm cosmetics are hypoallergenic and never tested on animals. Many consumers of this brand love FACE Stockholm Lipstick Gazpacho for its juicy lip color, which improves the natural glow of the skin, for waterproof mascara and, of course, for a series of anti-aging creams that save aging skin.
Other famous brands of Swedish cosmetics
With sleek minimalist packaging and a wealth of highly pigmented colors, the Make Up Store caters for every makeup need. Nevertheless, these are solid products, ideal for everyday care of any type of skin.
Make Up Store is perfect for women with various external data. The products of this brand will find cosmetics that perfectly emphasize their virtues, blondes and brunettes, white-skinned and dark-skinned ladies.
Another brand with a huge range of products and colors, IsaDora, similar to Maybelline or Revlon, offers products with a similar assortment and quality. She presents cosmetics at affordable prices for middle-income consumers. However, the brand is very popular among wealthier ladies.
Designed by Senegalese-Swedish make-up artist Diari Maren, Maréna Beauté is a small selection of products for those with darker skin tones. It is very important that these colors are available, because many dark-skinned and dark-skinned women can not find decent makeup products. Matte black packaging with a glossy logo is the “face” of this brand. Cosmetics are popular among different backgrounds.
Swiss cosmetics "steps on the heels"
Worth mentioning are products from Switzerland. After all, manufacturers from this country have adopted the entire experience of popular Scandinavian brands. But Swedish cosmetics are still leading the world arena of beauty. Toitbel, however, being a well-known Swiss company, threatens to “overthrow” such a titan of the cosmetic business as Oriflame from Olympus. The thing is that the "chip" of the manufacturer is the use as one of the main components of mountain water extracted in the Alps. This stimulates the skin cells and allows not only to nourish it in an optimal way, but also to maintain the youth and beauty of beautiful ladies.
The main competitor from the USA
Speaking about whose Swedish face cosmetics are better, many women mention such a titan of the world industry as Avon. This manufacturer not only supports women's beauty, but also opposes domestic violence, protecting, in addition, the financial independence of women.
The company supports 6 million representatives in more than 100 countries. For over 125 years, she has stood for beauty, innovation, optimism and is the world's leading cosmetics company with an annual income of almost $ 11 billion. Avon is one of the largest direct sellers in the world of more than 6 million active independent representatives. The company's products are available in more than 100 countries.