Modern printing offers a lot of quality services, thanks to which companies get an excellent opportunity to stand out among similar enterprises. There are certain requirements for the layout of business cards for printing and other types of printing products that you should be aware of.
Corporate style
If earlier entrepreneurs saved their money savings, did not budget for printing printing materials, then over the past few years the situation has changed radically. Currently, even in small organizations, their own corporate style is being developed, pens, booklets, business cards, calendars are ordered.
Create business cards
Consider some of the requirements for a business card layout. Any public person owns such promotional materials. Such cards have certain differences in functionality, appearance, material, but also similar characteristics. Business cards are a complete informational material about the owner, which must meet certain requirements.
The business name indicates the full name of the company, its contact details: website, fax, phone, address. Such information allows customers and partners to find a company among the analogues existing on the modern market.
What are the other requirements for a business card layout? If you wish, you can make it on your own, armed with a personal computer, special programs, high-quality printer. In this case, the finished printing products will be quite budgetary in cost, but there is no guarantee that all the basic information in the correct form will be indicated on the business card.
That is why many entrepreneurs, public and creative people turn to professionals for help in the full confidence that they will comply with all the basic requirements for layouts. High-quality printing houses use digital operational printing, which is a guarantee of the quality of created advertising products.
Material for creating individual and business cards is cardboard or designer paper, metal, polymer base, organic glass. The choice depends on the material capabilities and personal preferences of the customer.
As additional services, printing companies offer the use of rhinestones, gilding, as well as silvering of finished business cards.
Important points
Modern equipment used in many printing companies allows us to produce business cards of the highest quality on paper of different density. The requirements for layouts that exist for this printing product are a guarantee of creating materials not only with an information component, but also with an individual, own design.
Urgent development of promotional materials involves payment in double size. If desired, you can order two-sided business cards, the manufacture of which also adheres to certain requirements for layouts. Business cards require special embossing, and the base is plastic. Printing people use the silk screen printing method, which is a guarantee of obtaining the highest quality products.
Representatives of a serious business are offered the creation of VIP business cards executed on expensive paper. Such materials are complemented by rhinestones, embossing, their lamination is also assumed.
Printing offers delivery through the courier service of finished products to the customer’s office, which helps save time for reputable entrepreneurs. A preliminary order of a batch of business cards is issued both at the company’s office, by phone, and thanks to the reverse form on the company's website.
Printing Features
Large format printing is used in situations where a large order is placed. This method allows you to take into account all the technical requirements for business card layouts, create finished products in 1-2 days, without compromising their quality.
A business card of the original form, made on a high-quality basis, will not be thrown out by the buyer immediately after receipt, it will periodically remind of the company, that is, it will become an effective advertising tool.
Calendars
What are the basic requirements for a calendar layout? Let us dwell on this issue in more detail.
The flip wall calendar is an original element of the office style, which is why many large companies order it. Such printing products fit perfectly into office interiors, have significant functionality.
Specific requirements
What are the basic printing requirements for layouts? They are files that are fully prepared for printing, do not need changes to the content, do not imply any prepress preparation. Two types of layout files are used: raster (TIFF, JPEG), and vector (PDF). The second option is considered more preferable, because in raster formats during printing objects may look slightly blurry. Then production will not be responsible for the quality of the created product.
Layout Options
Any printing products must be designed in accordance with certain standards:
CMYK color model (with CoatedFOGRA39.icc profile).
Compression is not used for JPEG files.
Apply Uncompressed while saving the raster layout, then all layers are combined into one.
All fonts embed in PDF.
The file resolution is 300-600 dpi for business cards, clearly with 300 dpi for other printing products.
The layout cannot have crop marks or other non-printable objects.
Requirements for creating a business card layout
Its standard size is 50x90mm. What are the basic requirements for layouts for printing this type of printing? Its size should correspond to the format of the created business card. On all sides make the field "on the fly" of 3 mm. This is necessary so that when filling the area of the layout with color, prevent scrap during the cutting of finished printing products.
What other requirements for layouts exist? In order for the color display on the business card to be ideal in quality, it is advisable to use the CMYK palette in the process. In the process of preparing a raster layout, the resolution of the graphics should not be less than 300 dpi (300 dots per 1 inch). Professionals do not try to make mock-ups of business cards in higher resolution, because it “makes the printed product“ heavier ”.
It is more correct to place the same type of business card on separate pages. For example, it can be cards for individual employees, the entire company. The file name is made in Latin. Fonts that are used in the layout of a business card are presented in the form of vector graphics (excluding the printing that is fully created in Photoshop).
Calendar Specifics
When using photos of a company, employees, or goods in the calendar design, it is quite possible to turn it into an object of full-fledged advertising. At the same time, the basic requirements for large-format layouts are respected. There are many topics that can be used to design a colorful calendar. Printing professionals will be able to provide full support to companies, develop a new layout at the request of the client, or offer a ready-made version, making minor changes to it.
If the basic requirements for a banner layout require the use of a certain print resolution for a large-format publication, then in the manufacture of a flip calendar, options are selected: A4, A1, A2, A3.
Technology
The manufacture of the calendar is associated with the use of special finishing options: felling, ultraviolet varnishing, embossing, silk screen printing, lamination.
The main materials used to create modern calendars, printers consider the following:
To increase the presentability and uniqueness of the product, tracing paper is chosen as an additional element. It protects the cover of the calendar, is a page separator.
To print calendars, they currently use (to a greater extent) offset printing, and for small orders they use the option of digital online printing.
Any modern wall desk calendar is an information and advertising medium. This is an attribute of any large company, which can be considered an original gift with a very deep content.
You can order a high-quality individual calendar at the office of a printing company or by feedback by filling out a questionnaire. Many companies offer free layout design development, discounts and bonuses when placing large orders. In addition to printing itself, you can also issue post-print processing of the finished calendar, for example, laminate it, extending the operational life.
Among the interesting options for gifts to colleagues at work, the order of calendars is considered a pleasant souvenir, so most often the head of the company orders them for the holidays, for some kind of memorable dates.
Large format printing
Among the latest trends used in the design of the interior of residential premises, there are hanging large-format photographs. Such pictures can be a reminder of the highlights of family life. As an ideal material, which is suitable for printing large-format photographs, wide-format paper is noted. This material allows you to print photographs of various sizes. You can print large pictures on a special paper base with an absorbent layer.
In addition to printing itself, you can additionally arrange the lamination of finished products. High-quality photo paper used for printing photographs allows you to make color reproduction perfect and full. There is a certain algorithm for printing non-standard size photos. First, the initial image is selected, then using computer programs the image is processed, the optimal color, size is selected, some elements are removed.
To summarize
At the request of the customer, even scanning of paintings, their preliminary processing, large format printing is carried out. Professional printing studios employ specialists who have an idea of the requirements for the layout, the features of the selection of materials, and the specifics of printing. The layout of the advertising material should be compact in content and form. 1-2 seconds should be enough to fully study the photo, the basic information on the poster.
Texts should be minimal in volume, and pictures realistic and high-quality, otherwise the content of the material will not cause interest among buyers and potential business partners.
If the photo is accompanied by an advertising slogan, it is printed in a convenient and accessible font so that it can be easily read and remembered.
It is important to choose a material for printing that would be able to withstand increased humidity, wind, mechanical damage.
Modern outdoor advertising is a traditional and popular channel for delivering certain information to the general public.
Among the main positive characteristics of large-format printing, one can mention the possibility of capturing the masses, the flexibility of installing posters, the acceptable cost of finished products, and the rather lengthy effect of finished banners.
The disadvantages of outdoor advertising are professionals call the deterioration of the aesthetic characteristics of posters due to the negative environmental impact, the difficulty of installing posters, the need for constant care of them, as well as the high rental price.