In any area of life, there are heights that many talented, creative and hardworking people dream of achieving. Many dream - it turns out among the elect. Is the path to the heights of the fashion world long?
It happens in different ways - but the result is the same: it is difficult to imagine a luxury fashion segment without some brands. Loro Piana clothes and shoes " among them. For customers who do not want to be satisfied with something average, but require only the highest quality and most proven, these names are not an empty phrase. A celebration, a red carpet, an elite resort or a top manager's office - this is where these brands can be found.
A long way - great result
The path of the Loro Piana brand began almost a century ago - the year 1923 of birth says a lot. Yes, and not amateurs took up the matter, since the 19th century the family traded in fabrics and Pietro Loro Piana only expanded the scope of activity by founding a weaving factory. The fabric made from elite varieties of wool immediately began to be successful, because the raw materials were Kashmiri wool of the highest quality and merino wool of New Zealand and Australian sheep. It turned out to reach the world level in the 70s, when the Loro Piano brothers, the third generation of the company owners, decided to create a line of expensive and high-quality clothing for sailing, which they themselves were fond of. By the 90s becomes a fashion empire. It was in the 90s that a line of finished clothes from Loro Piana branded fabrics was launched.
Today, the brand produces luxury clothing from fabrics produced in its own factories. The company's credo - the raw materials for the fabric must be of the highest quality. Elite wool of sheep of Mongolia and China, Tasmania and New Zealand, Kashmir goats, alpaca is processed using the most advanced technologies. There is also an exclusive one - Peruvian vicuna wool, goat fluff cashmere, fabric from lotus fibers. In addition, the shoes, bags, accessories, and interior items that the company offers are also designed for the most demanding consumer. Top class is about this brand!
The idol of all fashionistas is Asian trampler Jimmy Chu
How could shoemakers from a third world country, Malaysia, think that their son would not only continue the craft of their ancestors, but would also make him a high art? Having paid only the first year of study at the London College of Fashion, they did not fail. Already in his early twenties, he opens his own shoe production in east London, and so succeeds that among his first distinguished clients is Lady Dee herself - an icon of style and a big lover of beautiful shoes. The success of the brand was not accidental - handmade shoes made from the finest leather, moreover, had an exquisite design.
The brand’s new stage of development is 1996, when Tamara Mellon, the editor of the London-based Vog, believes in the talent and lucky star of an Asian designer and contributes to his business. Jimmy didn't let you down. After 10 years, the brand "Jimmy Choo" becomes a cult. It is impossible to imagine red paths without legs shod in shoes that have become a symbol of elegance. But shoes are not everything. Elite bags, accessories, perfumes - this brand can do everything!