All companies want to become successful and prosperous. Currently, this is not possible without creating your own consumer-oriented strategy. The value of the buyer and the satisfaction of his interests is the main idea of promoting any business. As a rule, specialists from the marketing department are engaged in such a field of activity. What is this profession like?
A marketer is a young specialty that is very popular among applicants, as it has high demand from employers and brings good income. Many students starting to study, very vaguely imagine what it is. It is better to take the choice of a profession seriously and try to understand what is to be done in the future.
So, let's start with the definition. In general, there are more than 2 thousand terms.
Marketing is an activity aimed at the creation, promotion and marketing of any product or service. It is based on a detailed analysis of the desires and opportunities of consumers in the current market and their satisfaction in order to obtain benefits.
Marketing is a very vast area, which includes several sections:
- advertising and sales.
- production.
- market analysis.
- identification of needs.
All these parts of a single system help achieve the ultimate goal: customer satisfaction and profit.
Main functions:
- organization;
- the control;
- coordination;
- planning;
- motivation.
There are many narrow meanings of marketing, they include such types as:
- Import. Highly efficient procurement.
- Export. Studying foreign markets.
- Scientific and technical. Purchase and sale of items of scientific and technical activity.
- Interior. Inside the country.
- International. Buying or selling a product from a representative of another country.
- Nonprofit marketing. Creating a good impression of any person, company, etc.
- Private equity marketing. Investing abroad, attracting foreign investment.
Career
The growth prospects are huge, a good specialist always has a chance to become the head of a department, deputy marketing director, director of the company.
If you are interested in this specialty, let's figure out who this is - a marketer, and what he does.
Profession Features
Marketer - who is it and what does it do? This is the name of a specialist company or marketing company. His responsibilities include providing the manager with recommendations on the appropriateness of releasing and selling a particular product. This is a fairly common profession, many choose it as the main type of work. It is universal, suitable for both men and women.
Despite the large number of professional marketers in the labor market, many companies are constantly looking for highly qualified specialists. And this is not surprising, because the scope of activity in this position is vast.
The responsibilities of the marketer and what is the specificity of his work:
- Studying the tastes of consumers.
- The work of monitoring the industry.
- Making forecasts.
- Conducting an analysis of the activities of competitors, determining their advantages.
- Research guide.
- Establishing the scope of a product or service.
- The selection of a group of consumers to whom the product is most suitable.
- Monitoring the promotion of advertising brands.
- Assessment of the constructiveness of marketing activities.
- Building contacts with advertising and PR agencies.
As you can see, this work is not simple, it requires constant concentration and extensive knowledge.
Marketing is predominantly intellectual work, on which a successful marketing career directly depends.
Salaries in Moscow are 30-55 thousand rubles, and in St. Petersburg - 26-35 thousand. These are only average indicators, the upper limit can vary significantly. It depends on the success of the company and on your personal abilities and efforts.
Necessary skills and personal qualities
Of course, aspiration and initiative is fine, but a good marketing specialist should be able to:
- succinctly and accurately express your thoughts;
- structure information;
- find interesting data in various sources, isolate the main thoughts;
- to interview;
- select illustrations, making the necessary accents;
- work with layout designers;
- create review and advertising texts;
- make sketch infographic.
In addition, the future employee must possess the following mental qualities:
- attentiveness;
- leadership inclinations;
- responsibility;
- ability to work with numbers;
- unfading curiosity;
- ability to generalize;
- ambitiousness;
- sociability;
- learning ability.
The most important quality is high self-esteem. After all, if you do not believe in yourself, you will not be able to believe in the product, and accordingly convince consumers to buy this product.
Remember that you can learn the skills yourself. Therefore, if you are inherent in the above personal qualities, do not waste more time thinking about how to become a marketer.
Internet Marketing
The profession of an Internet marketer is a completely new direction in the specialty of marketing, which has already become an independent unit.
Currently, when this specialty is just emerging, the boundaries of responsibilities that are part of the work of an Internet marketer are not clearly defined.
This is a person who understands the entire behavioral scenario of a user on the network. He knows how to correctly build steps, how to strategically correctly convert a potential customer into a reusable customer.
This specialist, first of all, must be able to connect all the network tools in the right order in order to complete a transaction.
He is responsible for the increase in profit and sales of online business.
Work without experience
It’s almost impossible to get a job in marketing. But you can always try your hand at advertising. The main goal of this stage is to get useful initial acquaintances (primarily managers and marketing directors) and business knowledge.
Of course, companies are more willing to hire a person with higher professional education in this field. Therefore, if you seriously think about how to become a marketer, first find out in which universities there is a marketing department.
Exams for admission
We discussed what qualities and skills will be needed to work as a marketer, and now let's talk about a question that is no less exciting for applicants. Namely: what subjects to hand over and where to study at the marketer.
For admission, you need to pass the exam in three subjects: Russian, mathematics (these are required subjects for final exams before graduation), and social studies. Some educational institutions require points in a foreign language, so for successful admission it is better to pass all 4 subjects.
What are they studying?
Future specialists are taught economics and the basics of higher mathematics. An important role is assigned to the study of statistics. She will help draw up a plan to meet customer needs.
Sociology and psychology will help to create a solid foundation of humanitarian knowledge, which in the future will help to make an assessment and make predictions.
Some universities are additionally studying the course of international marketing, which is also aimed at ensuring a successful career for future specialists.
Universities for marketers
Such a profile should be sought at the Faculty of Management and Sociology.
The following areas are available:
- marketing;
- applied methods of sociological research;
- advertising and public relations.
List of universities where you can get an education in marketing:
- Novosibirsk State University of Economics and Management.
- SUSU (South Ural State University).
- Belgorod State University.
- Sochi State University.
- Voronezh Institute of High Technologies.
- Baikal State University.
- St. Petersburg State University.
- Baltic State Technical University.
Moscow universities with a marketing faculty:
- Moscow State University.
- Research Institute "Higher School of Economics".
- Russian Academy of National Economy and Public Administration under the President of the Russian Federation.
- State University of Management.
- Russian State Social University.
After graduation, you can count on short-term internships that will help you gain real experience and find promising jobs.
Pros and cons of the profession
Having received information on how to become a marketer, do not forget to evaluate all the disadvantages and advantages of this specialty.
Positive traits:
- communication with people;
- high demand in the labor market;
- decent wages;
- creative work.
Minuses:
- A large amount of information that needs to be processed and structured.
- Monotonous activity at the beginning of a career.
- Strict selection. If strategies do not work, and sales increase, at best you will find routine work without the prospect of an increase.
Successful Marketing Career
Today we tried to figure it out, marketer: who is it and what it does.
This profession has many subspecies and branches, therefore it is especially attractive, as it allows you to find a topic that is interesting to you.
The specialty is very popular, personifies a successful career, a large salary. Therefore, it is not surprising that many people are thinking about how to become a marketer.
But still, one should not forget that work in the specialty marketing is 20% interesting and fascinating activity in managing consumer consciousness, and the rest 80% is the hard work of a manager. In addition, special abilities, skills and personal qualities are needed, without which it is unlikely to build a successful career in marketing.
But if you are determined to do this, start getting the right knowledge and connections now. Of course, it will take a lot of hard work, but the result will be self-realization, success and financial well-being.