Nike is one of the most famous brands producing sportswear, shoes and accessories. These things, and especially the Nike sneaker models, gained immense popularity today. Designers with great inspiration work on each of them. Thus, Nike sneaker models are deservedly considered one of the best sports shoes. So, we will consider this question in more detail.
Nike Sneaker Models - Tinker Hetfield and Graham Macmillan Ideas
The brand has, of course, many options. Everyone can easily choose for themselves exactly the models of Nike sneakers that he needs. Considerable success is enjoyed, for example, by Air Max. Initially, their idea was implemented by designer Tinker Hatfield on paper as Air Max Zero. These sneakers were distinguished by a minimalistic sole, a soft seamless nose and a fixed outward heel fixation. Without this sketch, by the way, the very first model of the Air Max collection would not have existed.
Over time, the concept of Zero was embodied over time by a designer named Graham Macmillan. He turned sneakers into a modern version of Air Max 1. The stylist set himself the task of staying true to Hatfield's original idea and its interesting design. However, he also wanted to use modern technologies and materials. Among them - a lightweight sole made of foam - Air Max 1 Ultra Moire, seamless gluing Hyperfuse, breathable durable monofilament of special knitting in the toe of the shoe.
The first models that brought considerable popularity
In general, it was Tinker Hatfield who, in principle, became the ancestor of such a famous line. The Air Max 1 Nike sneaker models are the first running shoe in the world with visible air present in the sole. They were able to clearly demonstrate how exactly the new depreciation technology works, which has never been able to make a proper impression on athletes and ordinary consumers for ten years from the moment it was presented to the public. However, the company did not lose its hopes.
As Mark Parker, president of Nike, put it, people at the firm were constantly interested in what they thought of Air as technology. The reviews were completely diverse. No one knew what to say, since they did not see how it works. The fact is that the air capsule is closed to the eyes, although it is integrated into the sneaker. The most powerful breakthrough actually happened when the company released Air Max with visible air. Over time, Hatfield switched to design from his so-called architectural tasks.
Air Max - a real sensation
The new Nike sneaker models, of course, immediately attracted a lot of fans. The capsule with air became visible thanks to a special “window” located in the heel in the shoe. As soon as these sneakers appeared on store windows, they made a powerful sensation. Literally in a year, more than a million pairs of shoes began to be sold. These sneakers have earned the title of classic industrial and sports design.
In a large-scale advertising campaign, the technology itself began to be explained in detail. Back in 1987, a Revolution song from the popular Beatles quartet sounded in a television commercial. After almost 30 years, this track is still used in advertising new models. This is a rather original and interesting trick.
Continuation of a story
New Nike Sneakers - Air Stab. They are not fully related to Air Max. However, visible air is also used. Such models are intended for runners who need powerful support of the foot.
Here, a technology called Footbridge Device was first used. It allows you to slow down and control the speed of pronation as precisely as possible, which perfectly protects the runner’s foot while running on asphalt from shock load. It softens approximately six to eight times. In addition, these sneakers perfectly help maintain balance when pushing and landing.
Footbridge is a special plate with various profile details. It is located between the middle and upper parts of the sole. These sneakers are the lightest and most stable on the market today.
Innovations
What about modern shoes? Nike sneakers (latest models) combine both a transparent gradient sole that can provide maximum cushioning and a seamless shoe upper that comfortably fits the foot and allows it to move freely.
In 2012, the company presented special running sneakers created using Flyknit technology, where a special combination of materials and weaving of threads allows the upper of the shoe to be incredibly lightweight, seamless and tight to the foot. For four years, designers, engineers and programmers have been trying to find technology that turns an inelastic thread into flexible material. As a result, all zones of the arrangement of threads of various structures were correctly located. Specialists were able to achieve the necessary combination of breathability, flexibility and support in one product.
Recently, the Air Max 2015 Nike model has become a bestseller. The color scheme of these sneakers was adopted due to technological features. A gradient transition in their sole means additional cushioning in the forefoot and softer foam. Thanks to the inverted Swoosh, Dynamic Flywire support threads extend to the outside of the shoe. In these sneakers, for the first time, a special technology for manufacturing the top (“technological mesh”), which appeared back in 2013, was fully applied. Thanks to this, the company was able to achieve a fairly tight weave for support, but at the same time it was sufficiently discharged for ventilation of the legs. The new outsole features a tubular design and deep slots for greater flexibility. Inside, the sneakers are complemented by a soft material that protects the feet from rubbing. Outside on the back is a small plastic element that fixes the heel well.
Legendary company
Of course, this brand is a true legend. Many interesting cases are known about him. For example, Nike sneakers (old models) are associated with many different scandalous incidents in which famous athletes were involved. There are also rumors about some secret technologies developed specifically for the most famous and influential people. Nevertheless, the incredibly high demand for the company's products proves that it is available to all sports fans.
Right choice
In any case, any Nike sneakers will be a great purchase for you. The names of the models are known to all fans of sports style and fashion. This choice is the right step on the road to success! The attention of every person who loves sports and an active lifestyle will surely attract the functionality of this shoe, its reliability and sophisticated design. A wide assortment is sure to appeal to every connoisseur of high quality. Thanks to the chic modern production technologies of this brand, the consumer is satisfied with the maximum comfort and wear resistance of the sneakers for many years. Using the company's products, you yourself can see for yourself.
For women
Women's Nike sneaker models satisfy the needs of even the most demanding and capricious women. Of course, after all, the goal of every lady is to be stylish, while having an excellent athletic figure. A wide range of shoes perfectly demonstrates an individual approach to each client, taking into account all his tastes and preferences. Especially when the client is a woman.
To maintain shape, the ladies need a feeling of ease of flight and special comfort in movement. This allows you to make sports doubly, or even triple, more enjoyable. Women without any problems will be able to choose for themselves sneakers for daily use, for fitness, for running, etc. The choice is really great and rich.
For men
If the stronger sex needs good athletic shoes, he needs to pay special attention also to Nike. Sneakers (male models) are also of the highest quality. This shoe has been appreciated for many years by athletes, professionals, and those who simply try to keep themselves in perfect shape. If you want to buy a chic corporate model, these sneakers are what you need. Manufacturing technologies Tubular Air, Max Air, Zoom Air, Shox, etc. were developed in special laboratories that thoroughly destroyed previous prevailing stereotypes regarding depreciation. Just a revolutionary discovery was the use of capsules with compressed air. Other sports aforementioned technologies, of course, are not left without attention by sports fans.
In a word, the Nike brand offers its fans a wide range of sports shoes. Modern materials, excellent style, high quality - all this cannot but satisfy the needs of the company's customers. However, the positive reviews speak for themselves.