Givenchy was created by an aristocrat - a man who was called the “true creator of the smell of music” for women and men. The beautiful half of humanity praised him, calling him a creator - he could make any lady the queen of the ball. However, the story is shrouded in darkness for ordinary art lovers, because the world designer is not just a person close to the beautiful, but also a talented person with a sense of perfectionism in everything.
Brand Founding History
Hubert de Givenchy was born in France, Beauvais. From childhood, he dreamed of becoming a pilot, but the death of his father inspired him to create an idea that meant launching the “flight of all living things” on earth. Friends and mother helped Hubert to feel lightness and weightlessness while standing on their feet. He was brought to the fashion pavilion, where he was for several hours. The insight was not long in coming - he decided: women should have their own smell, aroma, and not an accumulation of obscure sweetish notes that are confused. Not a single trail of personality was observed, and then he came up with the idea of opening a dress factory.
How it all began
The basis for the creation became the grandmother's "rags" of past years of youth. Having founded Givenchy Fashion House, Hubert began working in a sewing workshop. The first outfits were tried on by a mother who was a model. Paris began to flourish - a young guy traveled around the capital with exhibitions and presentations, pulled himself out to fashion shows in other countries. By the age of 18, he became the “right hand” of the famous fashion designer Jacques Fat. He got him into the Institute of art, everywhere helped the guy become a true connoisseur of beauty.
Over the next 5-6 years, he changed more than one job, collaborated with such famous personalities as Christian Dior, Robert Piaget and not only. When Hubert gained fame in his circles, he met a lovely lady named Elsa Schiaparelli. While looking for work, the young Givenchy promised her a good position in his Fashion House. And in 1951 he kept his word.
From fashion designer to couturier
Towards the end of the last century, he left the Mod House, not betraying the traditions of sewing only classic costumes and dresses for the Bolshoi Theater. In order to engage himself in an interesting business, he begins to create the concept of personality in perfume, produces testers and probes in order to better know the tastes of people of “blue” blood. He becomes the founder of the new Hubert de Givenchy brand, which glorifies him as a person with a refined and refined taste and a subtle sense of aristocratic luxury.
A sip of new life
Today Givenchy brand is accessories, perfume, collections of clothes, cosmetics and more. The brand is part of the famous business group of the company LVMH - the leader in sales of luxury goods.
The activity of the two companies begins back in 1957, when the couturier did not even think of becoming a perfumer. Having made friends with Audrey Hepburn, Hubert begins to engage in parallel business, bringing more money and making him famous all over the world. The Zhivanshi style was created for a long time, because it should reflect modesty, but a rich appearance, pleasant manners, but not social status. French elegance should have been in everything. At that time, the first perfume from Hubert was released under the name L`Interdit. He was dedicated to the young and charismatic actress Audrey, who led a campaign to advertise this product.
Hubert de Givenchy later created several lines and series of perfume, but Givenchy Play For Her became the most top-notch.
Trading Brand Givenchy Play
The trade brand is presented in the form of several perfumery waters for women and men. Givenchy Play For Her was created for women, full of bright notes and a mysterious trail of aroma. The first basic notes, according to customers, resemble the smell of white flowers, orange, pink pepper and bergamot. Residual notes - tonka bean, benzoin, orchid, tiara. The heart note, which can be felt with medium activity, resembles a peach and sweet peas. In general, Givenchy Play perfumes were nicknamed the ultra-modern seduction to the Arabian music and the smell of oriental colors.
Together with this series of perfume, another version was immediately released - Givenchy Play Intense. Unlike floral sweetness and woody chord, this fragrance is called more sexy, vibrant and heavy. Saturated and concentrated, filling the trail of smell with a pleasant impudent taste, tuned to a wave of sensuality. Both variations became so popular that they soon released a few more Givenchy lines.
Perfume Reviews
The opinions of women who used Givenchy Play For Her perfume were divided. Some people consider the aroma to be too sweet, saturated. Although the train leaves a pleasant impression, a light smell that I want to constantly observe around a pretty person. Others like the brightness of the aroma in the first 2 hours - there is a line between summer flowers and citrus, overseas fruits and seasonings of a sweet type.
Men note that the smell becomes less saturated after half an hour, but in the first minutes to pass by without paying attention to the woman is simply impossible. The presence of tobacco aroma, light haze and irreplaceable tart citrus fruits are noted. Indeed, the whole flavor of the bottle is built on chords of Amiris wood - a tree native to the Caribbean.
Mixing with the colors of glamorous shine, it resembles a fruity aura with a sweet and sour taste. The taste remains woody for a long time. The musky chord is decorated with a garland of anise, bergamot, which complements the range of sensations during sensory satiation. This is a warm, dry plume, where unexpected notes of sweet fruits, aromas of spicy transparent barbs of overseas odors are visible.
Givenchy Men's Perfume
Having gained popularity when creating Givenchy Play For Her, the perfumer does not stop there. The concept of aroma for him is immediately considered. Perfume Givenchy Play For Him, according to buyers, should have immediately released, as a production line for her and for him. However, marketing was different here: a women's perfume started selling, after which men were honored to evaluate the work of the former couturier of the House of Mod.
Givenchy Play Men were released in the same 2008. This is a bright daily scent for people of any age and status. The creator introduced his concept of ultimate luxury into this fragrance, leaving the owner the right to use it when necessary - at work, at home, at a party. The aroma is considered to be winter - sweetish notes, a touch of aromatic citrus. Distantly slips the taste of bitter orange and grapefruit. Amiris and mandarin are called middle notes, sometimes coffee and pepper, the smell of tobacco are felt. Low notes in the dry residue of the loop give out patchouli and vetiver.
Givenchy Cologne for Men
Givenchy Play Sport men's perfumes were later released. In 2010, a line of such variations was created, but only in 2012 recognized the popularity of the "sports" series. Many buyers from the world of luxury aristocracy did not go in for sports, because they believed that such toilet water would not make a splash. But the creator decided to circumvent this opinion and released a line of men's perfumes for export. So Hubert de Givenchy became a world lover in the field of perfumery art.
The smell beckoned with its unusual combination and variety of accents. Chords of fresh spices and aromatic wood did not leave indifferent any buyer.
Perfumes for men
Hubert later created a separate line for men, which was supplied to all countries of the world separately from women's fragrances. There was no longer “for her and for him”, there were separate campaigns of the series filling the bottles with exquisite charm and a delicate sensual aroma created according to the individual creation of de Givenchy. Givenchy Play men were produced in 30, 50 and 100 ml bottles, when women had only two alternatives for 50 and 75 ml.
The beginning of the next step was the numerous customer reviews. Then Hubert began to create perfumery water along with such popular models of show business as Justin Timberlake, Nut Ciar and not only. Duo Nelly Furtado and Timbaland took part in the campaign Givenchy, who danced on the Eiffel Tower to the rhythm of the dance hit “It say it right”. The video is known all over the world, managed to win the hearts of not only music fans, but also those who are distant from the sense of beauty and art.
Today, Givenchy brand produces over 40 perfumes of serial rulers, created for men and women of different ages. On the account of the leading manufacturer, not only a line of serial perfumes in different variations, but also individual sets with items for body and face skin care. In the future, Hubert de Givenchy planned to expand the company, starting to produce scented candles that will decorate the living rooms, waiting rooms, rooms and apartments of expensive hotels with their aroma. Soon a new campaign will be launched to help sick children. These campaigns will be handled by members of the Hubert family, who will continue the work of the famous master.
Extensions in the field of perfumery are also planned, but so far the data remains in the strictest confidence.