At the end of summer 2010, a new creation of the world famous perfumery house CHANEL was released - the new men's perfume, Bleu de Chanel eau de toilette. Its name is inspired by the scent of the same name from the early thirties of the last century.
"Bleu de Chanel" is a men's fragrance created by the famous perfumer Jacques Polge. The packaging and bottle of the new musky perfume in design have strict, exquisite blue tones and elegant lines. Intense blue, almost black, the color known among artists as "royal", emphasizes the concept of aroma. The perfume composition was created for men who choose the color of the suit to the car, and the aroma - to the mood.
Ideas embodied in a new fragrance
The main idea of the composition was to create a perfume with an unexpected and even bold character. According to Jacques Polge, presenting his creation, "Bleu de Chanel" is an energetic fragrance that breathes either spice, freshness, or dry woody smell. Only in interaction with warm skin, perfume begins to radiate fresh energetic notes.
The fragrance is based on the opening notes of lime, bergamot, lemon, vetiver and pink pepper, creating a first impression. In this part, the true pleasure of complete freedom is inspired by freshness enveloping the skin.
Behind them, through a magnificent combination of energy, determination and thirst for the actions of aromas of grapefruit, cedar and labdanum, the aromatic heart of the novelty is revealed.
Unlimited confidence in oneself and one's own strengths is given to the composition by the final notes of sandalwood, ginger and frankincense. Innovations introduced into the perfume formula allow its use after shaving. Refreshing the skin, it envelops in a train of pleasant aroma.
The disadvantages of perfume composition
The fragrance from Chanel "Bleu de Chanel" did not live up to the expectations of the majority. It did not become an event of the year, a milestone for a company starting production of fragrances for the general public. Being a kind of mixture, the fragrance nevertheless combined the most successful notes of musky odors, selected in perfect proportion and providing a bright effect of freshness of the forest. A bouquet of aroma can be classified as "cold."
Despite this, on the basis of "Bleu de Chanel" you can create truly exclusive things by choosing the right distinctive notes. This is just a pleasant everyday smell, suitable for both a young man and an accomplished man.
Advertising "Bleu de Chanel"
On the other hand, thanks to the advertising campaign and the big name on the bottle, the new fragrance will be selling well. The audacity and vivid character of the perfume received strong support from the commercial shot by the famous director Martin Scorsese against the background of skyscrapers in New York. The French actor Gaspard Ulliel was chosen as the face of the fragrance . The plot of the video: the eternal relationship of man and woman, transferred to the modern metropolis, emphasize the concept of perfume composition. For lovers, the change of scenery does not matter, the main thing is that since the creation of the world the relations themselves have not changed. "Blue de Chanel" - this is the kind of perfume set that every real man should have in his collection, and then not only a pleasant and unusual smell, but also self-confidence will always come from him.