In this article, we will talk about corporate identity, give advice from eminent designers on identity development and show the logos of construction companies in pictures. We will also consider what the feature is, where to begin the development and formation of a unique, individual visual image of the organization. In other words, what should be the logo of a construction company and what is its difference from other logos for other fields of activity? Let's try to find the answers to these questions.
A properly designed corporate identity immediately gives us an idea of the essence of the activities of the presented company or organization, the nature and characteristics of its activities. In the case when the logo of a construction company is being developed, we should have a feeling of strength and stability. Therefore, it is worth paying attention to the following rules:
- We use signs and symbols that are associated with stability and strength.
- The logo of a construction company should not be overloaded with all kinds of tools.
- The font is better to choose the most clean and readable.
- The logo itself should be simple and memorable to the consumer.
- The logo should reflect the goals of the organization and its marketing goals.
- By design, the logo of the construction company should be moderately interesting and unusual in order to attract and retain the attention of potential customers.
As for the color scheme, it is recommended to use blue, yellow, dark shades of orange and red, as well as a tonal stretch of black. It is these colors that are most often used in this area: from the uniform of workers, the corporate website and ending with the coloring of construction equipment and machinery. Do not neglect this moment. After all, color plays a very important role when developing a logo for a construction company. Therefore, if you do not have your own corporate coloring yet, then it is better to leave your choice on the above tones.
A designer developing a corporate identity for a construction organization should consider the following features:
1. Visibility. The logo of a construction company is not just a beautiful picture on a business card, letterhead or work uniform. The visual symbol should convey information about the services and level of the company, its quality and style of work. It should inspire confidence among potential customers.
2. Trust. Use all the methods of graphic design to subconsciously evoke this feeling in the consumer, such as: shapes close to the square, shades of blue, etc.
3. Uniqueness. The competition in this area is very high. At the moment, you can see a wide variety of company logos (photo attached) of the construction industry. Therefore, the task of the designer is to visually distinguish among all precisely the company entrusted to him by skillfully manipulating color, shape, different types of fonts and other means of graphic design.
These are the basics you need to know when designing a logo for a construction company.