Levis Jeans - From The Origins To Today

If you ask any passerby today if he has jeans or jeans in his wardrobe , they will answer you with great surprise: โ€œof course, not just one pair!โ€.

Indeed, in our time, this comfortable clothing is so firmly established in everyday life that we simply cannot imagine life without it. After all, jeans are actually easy to use, they are always suitable for any situation, whether it be work or leisure. Thanks to the ingenuity of young people and a new trend in fashion, jeans have always taken on new forms and combinations.

At the origins of the jeans era.

Everyone knows that the first jeans appeared in America, and were, in fact, invented as work clothes for gold miners.

However, few people know that Levai Strauss, an emigrant from Europe, became the founder of the jeans era. He was engaged in the sale of various goods in his shop in California during the "gold rush", hoping to make a fortune on this. And here luck turned to face him. He met a tailor there, his name was Jacob Davis, who periodically bought denim in the shop (this is a dense fabric - the ancestor of jeans). From this denim, Jacob sewed wide durable trousers with metal fasteners (later such pants will be called "jeans").

When the product became very popular among Americans, Levy Strauss and Jacob Davis patented this denim product and later created a company called Levy Strauss and Company. It happened in 1873, which can rightly be considered jeans birthday.

In subsequent years, levis jeans underwent many changes: all complaints and wishes of consumers were taken into account. The fabric also changed, it became thinner and softer, but at the same time did not lose its strength and reliability.

Today levis jeans are very popular all over the world, they are used by people of all races and ages.

The quality and pricing policy of the company are quite comparable. Although the company recently began to slow down in production, in 1997 in the United States 29 factories of Leaves were closed. There was huge competition from cheaper denim manufacturers, who began to push more expensive levis jeans out of the market.

However, the brand to this day remains the most famous trendsetter in jeans fashion.

If at the dawn of his era, levis jeans were more used by men as work clothes, today jeans are the subject of female torment. Indeed, today the assortment has expanded so much, and fashion trends are changing so quickly that any fashionista must be able to navigate this variety of models and styles. Jeans reviews of levish quality and pricing policy are changing for the better every year.

How to choose the right levis jeans for yourself?

Firstly, you need to pay attention to two sizes that are always present on the labels, this is W - the width at the waist, L - the length at the inner seam. Dimensions shown are usually in inches. If you want to correctly determine whether these or other jeans are suitable for you, you need to divide your volumes into two, and you will get the size in inches.

Now we select the model.

If you like stretch jeans, then do not forget that such pants tightly fit the figure and can visually strengthen all your flaws, so it is not recommended to buy such jeans for girls with an "imperfect" figure.

As for the classic options, they will suit almost everyone, with the exception of low-waist pants, which are more suitable for tall girls, as they visually shorten the length of the legs.

Cropped jeans (before the start of the heel), tapered down, ideally dark blue, are ideal for low fashionistas if worn under high shoes. This option can visually lengthen the legs and correct figure flaws.


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