The label is an element of obtaining information about the product, advertising, anti-counterfeiting and a means of reading product data at the checkout. Much depends on how well made it is.
First of all, the buyer visually perceives the information from the label, then evaluates the product. Manufacturers apply this marketing trick and try to diversify the packaging design of their products. The state has requirements for the content of the label.
Label requirements
Creating a label is not such a simple process as it might seem at first glance. The first thing a manufacturer must fulfill is the conditions imposed on him by the regulatory authorities. The manufacturer must indicate the following information on the label:
Designation of standards. It is necessary to indicate the belonging of the goods to one or another category of quality.
A detailed description of consumer properties of the product. It is necessary to display: the name of the product, technical features, the ingredients of which it consists (for grocery products).
Warranty period of storage. The date of manufacture and the time of acceptable storage of the goods (expiration date) are indicated.
Information on the details of the manufacturer. The exact name of the manufacturer with its address, as well as the coordinates for making claims are given.
The government places particular emphasis on food labels . A special design standard has been developed for this. This is GOST R 51074. It clearly indicates the rules for filling labels.
Label Modeling
Label creation begins with design. For this, computer modeling of the future label is needed. The best program for creating labels was BarTender 2016. It allows you to create a future "picture". There is also the possibility of entering the barcode of the goods.
If the result is unsatisfactory, you can edit the flaws. The data input interface does not present any difficulties in entering information. An automatic “tip” helps in this, highlighting their purpose in the graphs. In addition, there is a remote start function for printing ready-made samples via the Internet.
Another program is the Label utility. A simple control method makes it easy to master this program. Using the “Label Designer” tab, you can simulate a sticker of the desired appearance and content. There are also samples of ready-made images that can be edited.
Features of bottle labels
Creating labels for bottles has some feature, which is expressed in a simpler design. If necessary, the manufacturer can make exclusive labels at the request of the customer, which is especially important in the manufacture of wine and vodka products.
This type of service is perfect for occasions of various celebrations, be it a birthday, wedding or any corporate event. It is pleasant to put a bottle of wine on the table, on the label of which personal congratulation flaunts. The customer can personally participate in the creation of such a product, accepting or rejecting one or another option.
In order to carry out this process, there are programs for creating labels for bottles. They are not complicated; they can be mastered by a simple computer user. One of these programs was Adobe Photoshop. Avery Design & Print and DesignPro can also be good applications. They allow you to fully embody all your ideas in the image on the label.
Disc labels
Labels for the disc are created by the record companies themselves. But it turns out that you can do this yourself. To do this, you need an inkjet printer and CD / DVD stickers, which can be purchased at any store on this topic. You must have Sure Thing CD Labeler installed on your computer. When you open the application, go to the "New Design" tab. There we find "CD / DVD labels." From the list that appears, select the sample you like. Then, through the “Next” command, we find ourselves in the “Type of label” section. Select "Face CD."
In the "Overview" tab, you can select interesting wallpapers for your disk. By clicking the “Next” button, we find ourselves in a text box where you can create a frame for input. In it you can write some phrase or name. In the "Text Effect" section, you can set the font, shape and color of the letters. After completing all the manipulations, click "Finish." After that, in the “File” menu, select the “Print” command, we get our label on the printer.
Interesting about labels
Labels with four-digit and five-digit numbers are found on fruits. What does this mean? If this code starts with the number 3 or 4, the product manufacturer reports that the fruits were cultivated with pesticides and other fertilizers. If the five-digit code begins with a figure of eight, then this is a genetically modified product. And if from 9, then when growing the culture, natural dressings were used without any “chemistry”.
An interesting example of the "rational" use of labels: one girl for four years "sewed" a dress of candy wrappers! She had to eat 10,000 pieces, while she did not replenish at all.
Conclusion
As a result, we can say that when creating labels, the manufacturer is obliged to provide all the comprehensive information, and the buyer has the right to know what he is acquiring. According to some reports, the price of a label in a product does not exceed 3%. Due to increased packaging requirements, the growth of the label production market is increasing momentum. According to some reports, the total sales volume of finished labels on the market in 2017 amounted to almost $ 900 million. For example, this figure in 2011 was 360 million dollars. The growth was 247, 2%.