You can often notice that novice optimizers install and run SEO plugins, but almost never use them properly. According to experts, most users simply do not know how to make a description. We are talking about meta data in SEO, i.e., the name and meta description.
Through the SEO used for each page correctly, you can significantly improve search ranking . There are tons of methods you can use to optimize your blog posts and they can work more effectively in search results. This article below details how to make description the best way.
Keyword Selection
The main keyword is the main phrase that you should count on. This is exactly what users will look for and as a result find your page. If your site is in a competitive niche, then it is likely that you will compete with many other relevant and authoritative resources using the same popular keywords.
In this situation, you can get a greater influx of visitors if you use long key phrases. Always remember that your audience is people, not a set of search engines. A person does not just need to enter one keyword into the search, themed phrases are usually used. Therefore, your main keyword should be a phrase.
Specialized plugins allows you to choose such a phrase for your individual pages. This will help you find similar keywords after you select the main one.
Suitable SEO Header
A good SEO-optimized headline, easy for people to read, should contain your keyword and be limited to 70 characters. However, it should be quite catchy. When your page is displayed in the search results, the user will determine whether he wants to go on the page based on the title and SEO description in the search fragment. That is why the question of how to make a description for each section is very important. The description can be changed in search engines and displayed differently, showing the most relevant part of your article. But the name will remain the same. Check that the name is SEO-fully optimized and describes what people want to see if they click on the link.
And finally, it’s worth simplifying the name, and not paint it with a long phrase. For example, “The point of view about the differences between A and B is different” is not a very good title. It is better to dwell on the option “A versus B: opinions”. This name is not only striking, but also includes optimally selected keywords for which users are looking for articles.
How to make a description in META tags
Some experts believe that in SEO the description of meta tags on a page becomes irrelevant. However, most will not agree with them. It is recommended that you use meta descriptions for each of the articles and notes on the site. A proper meta description can tell a lot more about the article. The question of how to make keywords and description in modx for example, remains very relevant today. Moreover, Meta Description is also actively used on social networking sites such as Facebook, Google+ and Twitter.
You should definitely remember that users are viewing your meta descriptions, so their value is very high. Therefore, you must make sure that you mention your main keyword in description. This is necessary for searching your pages by many users. The character limit for a Meta description is 155 characters. Try to adhere to this limit, or your meta descriptions will be truncated after exceeding this size. Try using the main keyword at the beginning of the descriptive phrase, and not at the end.
As already noted, the meta description, or description, is one of the most important tools indexed on search engine results pages (SERPs) and attracting users to your site. Unfortunately, this is something newcomers to SEO constantly neglect or do not want to focus on it properly. But if you do not make efforts in the preparation of meta-descriptions, you can miss the good traffic that could bring in a large number of new customers and customers.
What are meta descriptions?
Meta descriptions play a large role in search results. At its core, description is a piece of information displayed below links in search results. Its purpose is to describe the content of the page in a search engine. The ultimate goal is to convince the user to go to your site. Any words that match the search term appear in bold in the description. For this reason, it is important to know how to create a description most correctly.
As follows from the numerous reviews, only a small number of users regularly review the search results carefully, reach the bottom of the page and click on the result there. The percentage of clicks successively drops as you go down the page, as a more appropriate result, according to the logic of things, should be at the top of the search results. For example, if there is a question about how to make description sk gaming, you need to come up with a phrase that best meets the theme of the site.
For this reason, if your page appears in the search engine at the bottom (or even not on the first page of search results), you are already losing a lot of visitors. It is this circumstance that makes it necessary to compile detailed, relevant and eye-catching meta descriptions, which is much more important. If your resource comes out at the top of the search results, the logic is reversed, but there are also some nuances. Meta descriptions should be clear and convincing, that is, they should immediately attract the attention of the user. Otherwise, people will start to pay attention to other results. In short, the better the meta descriptions, the more likely you are to have good traffic.
How to make a description
Meta descriptions should convince the user to click on the link. This is a basic requirement for them.
Use action-oriented language
An action-oriented language is ideal for a call to action - it tells readers exactly what they can do if they follow a link. It is better to start such meta descriptions with verbs, for example, “open” or “look”. Speaking about how to make description on Ucoz, one should not forget about the engine's functionality - separate menu items are highlighted for meta-data.
Provide a solution or benefits
Tell users what they can expect by clicking on the link. If most visitors click the back button because they didn’t switch to what they expected, you won’t have good traffic. Description should correspond to what is provided on the site.
Write a short sentence in the style of the content preview or a note on why you should read this article. Give the user a clear idea of ​​what he sees on your page. Your task is not only to attract the attention of visitors, but also to keep it.
Do not exceed 155 characters
Typically, a meta description should be no more than 155 characters. However, Google doesn’t actually measure characters - the size of description is determined by the number of pixels. That is, the meta description will be truncated after a certain width. The reason 155 155 characters are mentioned is just a general guideline. You can always check the length of the meta description and heading tags with specialized SEO tools that help both make the description (Wordpress, for example) and correctly trim or shorten it.
Do not fool visitors
If your meta descriptions attract users with content that is not related to what they expect, be prepared for a small amount of traffic. Some descriptions have high spam content and inappropriate keywords. This is a very undesirable behavior model, probably derived from an old school understanding of SEO. When search engines and search engines see fake keywords, they put warning marks, and the site receives a very low level of trust.
Be specific and relevant.
Average users can recognize common meta descriptions when they see them on search pages (despite the fact that many do not know exactly what this description is). That's why it is so important to use descriptive words and do everything you can to connect with your target audience.
What you can't do in meta descriptions
If you are unable to provide a meta description for your pages that you want to be indexed, Google will display a snippet of text from the first paragraph of your page. If a set of keywords is present in this text, it will be bold. Why is that bad? This means that you miss the opportunity to attract most of the users.
When talking about how to make a description, remember that simply listing keywords in a meta description will not do you any good. These descriptions should focus on providing a clear and concise presentation of your web page, so excessive use of terms and keys should be avoided. Even if a user searches for information on a single phrase, a simple set of such phrases is unlikely to attract him.
Categories and tags
Categories and tags also play a significant role. They will help you sort the content of the resource not only for users, but also for yourself, as well as for search engines. Present your website as a book about something. Categories are a table of contents, and tags are a kind of bookmark.
After you regularly fill out the site for some time, you will have enough content on its pages that you would like to attract as many readers as possible.
Through internal links, you can direct new visitors to reading your previous articles and notes. Internal linking is a great way to create context between new and old notes. In SEO, this is called internal linking.
Some engines, in particular WordPress, allow you to search for your old notes directly in the post editor. Click the link button in the mail editor of the interface and select “or link to existing content”. In this case, a search box will be displayed. Find the old messages that you want to link to, and they will display the results upon input. Select the publication you want to link and click on the “Add Link” menu item. In this case, the role of description is also great - you need to link pages that have similar meta-descriptions.
Internal link and search
Each text that you post on the site has the potential to increase the influx of users from the search engine. For this, it is important to understand how to make a description. All this is achieved by adding meta data to each article, writing good headlines and linking between your old articles. Having completed all this, you will soon begin to see an increase in search traffic.