In 1993, the French perfumer Jacques Polge introduced his new men's perfume to the world fashion market - Chanel Platinum Egoiste (Chanel Platinum Egoiste). Unlike the previous project - Chanel Egoiste, which is poorly in demand, its new, improved version turned out to be extremely successful and won the hearts of people forever. The provocative fragrance for strong-willed and independent men fully justified its pompous name and became a symbol of sophistication, chic, nobleness, energy and wealth. According to the perfume advertising slogan, Platinum Egoist is a “decidedly modern” symbol of success.
The Egoiste Platinum Chanel managed to convey the desire of men to the ideal of freedom. A vivid expression of this idea was embodied in the commercial of the fashion house. The main character in it wins a crushing victory over his main enemy - his own shadow, personifying his destructive passions and vices, thereby gaining inner freedom.
The perfume line is named after a precious metal - platinum. Not stiff silver, screaming about its stability and seriousness, and not hackneyed gold, namely chic platinum, which includes all the qualities of a perfect metal. She emphasizes the wealth, singularity and unique charm of its owner. Positioning through the name of the perfume of the image of an egoist implies a man who knows his own worth and loves independence.
The main advantage of Chanel Platinum Egoiste is still not in its majestic name, but in its unique, refined aroma. A complex and harmonious combination of components allows you to attribute it to a real work of art. It opens with the smell of alpine lavender and rosemary, personifying nobility and masculinity. Then the chords of the alpine tree, bearing a teasing citrus sweetness, smoothly enter. Muscat-spicy resolute Caucasian sage and the restrained, intriguing smell of Bourbon geranium flowers became the heart of the aroma. This composition is balanced by a bright and extravagant flavor of Iranian galbanum resin. The aroma acquires completeness in a warm wood plume of Atlas cedar, vetiver, sandalwood, wood moss and incense. His magical aura fascinates, intrigues with its provocative sensitivity and strengthens the man’s desire for freedom and individuality.
But "Egoist Platinum" would not be so popular and popular among men, if not for the active attention of women to it. It is they who distinguish this aroma from many other perfume scents. Hiding in the "Egoist" features of sexuality and elegance excite hidden female desires and dreams of a beautiful prince. The beautiful half of humanity, like bees flying to the smell of pollen, is attracted to its truly divine aroma. And this is not surprising. Instinctively, they want to see a strong, wealthy and confident man next to them. Namely, such an image creates Chanel Platinum Egoiste to its owners. According to statistics, 75% of women, when choosing a gift for their men, dwell on this particular perfumery.
However, we will not consider women frivolous creatures. As you know, for the most part they are quite practical. In this connection, when choosing products from Chanel, they are based not only on the “branding” of the brand, but also on the characteristic features of this perfume. Firstly, the complexity of the composition of the fragrance, a special combination of components give the image an individuality and charm, contributing to the conquest of the opposite sex. And the second important point is the good stability of the smell of perfume. According to the owners of the Platinum Egoiste Chanel
perfume water , the smell of this perfume does not disappear during the day, respectively, the bottle is consumed very slowly. As you can see, a practical approach is evident.
Another criterion in favor of this smell is its universality. The aroma of the “Platinum Egoist” is ideal for serious business meetings as well as for noisy club parties. His motto is to always be at hand with a man who enjoys all the diversity of life.
The versatility of the Chanel Platinum Egoiste also lies in its age tolerance. The conservativeness of the fragrance is miraculously combined with sexual notes and positive energy, thanks to which it is so easy to go through life, laughing, and perceive all difficulties as minor misunderstandings. But it is precisely these qualities that appeal to both young and mature men. Therefore, we can already say with full confidence that Chanel once again managed to surprise and conquer everyone without exception with its new product.