A fashionable German brand that produces premium collections and affordable models has won the love of customers around the world. Betty Barclay is one of the longest-running fashion industry projects founded over 70 years ago in America. The young brand has set itself the task of dressing local teens in a street style.
Impeccable style and new life
Ambitious designers dreamed of winning not only local hearts, but also gaining recognition in Europe, and did everything to make their plans come true. However, the opening of brand stores was accompanied by financial problems that led to the sale of the business. Betty Barclay Stock talented German fashion designers from the Max Berk team bought it, which affected the changes in the fashion concept. The brand moved away from flirting with youth, relying on classic style and elegance. From this moment, the company began a new life, which continues to this day.
German couturiers, having radically changed their style, are launching conservative rather than underground models on the fashion market. A change of direction is a difficult and painful process. But such a measure brought brilliant results: the replenishment of collections and an increase in the age range had a positive effect on the financial side. Lovers of practicality and feminine classic silhouettes do not waste time looking for spectacular things, but immediately go to the Betty Barclay store.
Conquerors of the fashion market
Impressive company success - the result of the joint efforts of gifted designers who successfully implement ideas, well-presented advertising and aristocratic collections that fuel the interest of buyers. The popularity of comfortable office clothes and exquisite models for luxurious parties is growing every year. Today, the brand is known in 60 countries, where it has opened more than 3,500 boutiques, and continues to confidently conquer the fashion market. Russian customers have long loved the Betty Barclay brand, clothing which is intended to be a successful lady, rejoicing every day and noticing only the good in her path.
The company was not limited to the production of elegant clothes; collections of fashionable glasses, watches, belts and bags made of genuine leather appear on sale. An incredible success was the collaboration in 2004 with the German women's team, after which a new stage in the popularization of the brand began.
Exquisite perfume collection
Global brands often expand the line, producing not only stylish clothes and original accessories. Perfumery products enter the market under the company logo. The fashion house was no exception, 20 years ago the head of Betty Barclay invited famous masters to create debut perfumes. The fragrance bore the same name and combined the tenderness of floral chords with bright fruity notes. The success of the exquisite composition exceeded expectations, and perfume products are produced once a year.
To date, the collection consists of 20 luxurious fragrances. They gained success and recognition of modern women who successfully combine career growth and personal life. Perfume lines subtly emphasize the non-standard attitude of the fair sex to life: actions are dictated by the command of the heart.
Positive fragrant charge
Released this year's Betty Barclay Perfume Sheer Delight emit sunlight. The bottle resembles a pink classic dress, and the train flows like an expensive silk. No wonder the authors chose this color - a symbol of youth. Advertising photos are decorated with a young girl in a fluttering outfit.
Soft aroma reminds weightless lace, which wraps its owner in a warm veil. A rare combination of innocence and sexuality in the perfume dizzy men, smelling a seductive smell. Citrus shades, expertly woven into a flower heart, beckon with all passion, a juicy pear explosion balanced by a resinous base. Perfume, like a charge of positive, instills decisiveness and optimism. Confidently walking beautiful lady with a smile looks at life. The perfect combination - an exciting composition and comfortable brand clothing - will not leave anyone indifferent.
Famous European brand Betty Barclay twice became the brand of the year, which is deservedly proud. Excellent quality at the right price attracts buyers. Comfortable clothes look perfect, and this is the main advantage of the brand. The fashion house dictates the conditions of good taste, which successful women from all over the world are pleased to obey.